This essay provides a strategic analysis of Qantas Airlines using Porter's Five Forces model. It examines the bargaining power of buyers and suppliers, the threat of new entrants and substitutes, and the intensity of rivalry among existing firms within the airline industry. The analysis highlights the competitive landscape Qantas faces, including the rise of low-cost carriers and the power of aircraft and fuel suppliers. The essay also discusses the usefulness and limitations of Porter's Five Forces model in understanding the macro environment and devising strategies for competitive advantage. It concludes that while the model is valuable, it should be used in conjunction with other strategic tools for a more comprehensive understanding of the business environment. Desklib offers this and many other solved assignments to aid students in their studies.