Qantas Airways: A Comprehensive Analysis of Marketing Strategies

This report provides an overview of Qantas Airways' marketing strategy, highlighting key elements such as promotion, cost leadership, product differentiation, and Corporate Social Responsibility (CSR) activities. The airline leverages endorsements of sports teams and organizations for promotion, implements cost leadership through affordable pricing, and differentiates its services by offering superior quality. CSR activities related to social issues also enhance the brand image. Recommendations include adopting total quality management and collaborating with tourism organizations to improve service quality and increase customer base. The analysis concludes that effective marketing strategies are crucial for the success of Qantas Airways in the competitive airline industry.