MGMT20132 - Qantas Case Study: Business Model, Threats & Options

This case study provides an analysis of Qantas Airways' business model, the competitive threats it faces, and the strategic options available to the company. The analysis highlights the competitive pressure from airlines like Virgin, the importance of cost management, and the potential benefits of addressing these challenges, including improved performance and increased share valuation. Strategic options considered include maintaining the current low-cost model, introducing new cost-effective carriers, and applying targeted marketing principles. The case also mentions the acquisition of JetStar to support the low-cost model and includes a business canvas model. The Scentre Group case study explores the problem of disruptive innovation threat, recommending a premium centre lounge for high value customers. It proposes a trial at Bondi Junction, leveraging Qantas Loyalty for expertise. The study identifies potential NPV risks and strategic options, emphasizing a focus on premium experiences.