Business Consulting Project: Qantas Airlines Domestic Strategy Report

This report provides a comprehensive business consulting project for Qantas Airlines, focusing on its domestic strategy. It begins with an introduction to the airline and the project's objectives, including understanding challenges, evaluating influential factors, and providing recommendations. The report analyzes tourism trends, population growth, airport developments, major events, landmarks, and Australian demographics to identify potential new routes and partnerships. Two new routes are recommended: Alice Springs to Port Hedland and Adelaide to Broome. The implementation plan includes a 12-week timeline, resource requirements, budget considerations, and risk assessments. The report concludes by emphasizing the importance of the recommendations to address competitive challenges and providing a call to action for further inquiries. The report also includes references to relevant academic sources.

Project Consulting:
Qantas Airlines

Introduction
• Blooming of Australian Airlines Industry
• Qantas, the Second Oldest Airline
• 70% of Australians prefer this Airline for
travelling
• Market competition is increasing for
Qantas Airlines (White, 2018)
• Promotion of partnership to get
financial returns
• Airlines is attempting for external
consultation to maintain their growth

Objective of the Presentation
• Understanding the challenges and their
cause
• Evaluating the influential factors in
Airlines growth
• Examining the factors that are affecting
Qantas Business
• Providing recommendation to Qantas
for next three years’ domestics strategy
planning
• Giving plans for the implementation as
well

Overview of the Presentation
• Idea of the stakeholders
• Study of the factors influencing Qantas operations in market
• Identification of Potential Recommendations
• Suggesting Recommendations
• Aspects of Management and implementation of Recommendations

Factors to Study for
Recommendation
• Trends in Tourism
• Growth in Population and
Potential Partnerships
• Major events
• Airport Growth
• Australian Demographics and
Landmarks

Recommendations
Two new routes are been recommended for the company’s domestic
business-
• Route 1: from Alice Springs to Port Hedland
• Route 2: from Adelaide to Broome

Implementation
• Total implementation time: 12 weeks
• Date: May 11 to September 11
• Deliverables: Two potential routes
• Resource requirements: Airplanes, Computers and software, hangers,
human resources
• Budget
• Risks

Summary of the Presentation
• Increasing the scope of Qantas’ Business
• Establishment of two new air routes for the airline
• Evaluation the risks for the project
• Managing the requirements of the project

Bottom line and Call to Action
• The Qantas is facing competitive challenges and would be able to
recover form the situation thorough the above mentions
recommendations.
• People who are interested to know more about the project could
have ask directly or fill in a form.

References
• Bamber, G. J. (2018). Low-cost airlines’ product and labor market strategic
choices: Australian perspectives. Members-only Library.
• Forsyth, P. (2017). The regulation and deregulation of Australia's domestic
airline industry. In Airline Deregulation (pp. 48-84). Routledge.
• Mohammadian, I., Abareshi, A., Abbasi, B., & Goh, M. (2019). Airline capacity
decisions under supply-demand equilibrium of Australia’s domestic aviation
market. Transportation Research Part A: Policy and Practice, 119, 108-121.
• Shaffner, E., Mills, A. J., & Helms Mills, J. C. (2017). Reading Qantas History:
Discourses of Intersectionality and the Early Years of Qantas. In Insights and
Research on the Study of Gender and Intersectionality in International Airline
Cultures (pp. 445-469). Emerald Publishing Limited.