Qantas - The Spirit of Australia: Business Strategy and Analysis

This case study provides an overview of Qantas, including its history, logo evolution, vision, routes, destinations, aircraft fleet, and cabin crew operations. It highlights Qantas's strategic alliances, particularly the 'One world Alliance,' and its extensive network covering over 700 destinations in more than 130 countries. The analysis includes a look at Qantas's fleet composition, cabin crew requirements, and future plans, drawing from a range of references to support its findings. The case study also touches on the importance of maintaining high standards and integrity within the company to uphold its brand reputation. Desklib offers this document along with numerous past papers and solved assignments to aid students in their studies.

QantasThe Spirit of
Australia
Kelsey Symington, Khrystyne Dowson,
Kristina Oest, Michael Major and Shaheer

Brief History

History – Cont’d

Logo
 The logo of Qantas was adopted
from the penny coin of
Australia, that was a Kangaroo
 It was used by the Air Force of
Royal Australian in the year
1956.
 The winged-kangaroo and circle
were added after 1947.
 The new Qantas logo was
designed by Hans Hulsbosch
and reflects the airline’s new
and refined image.
 QANTAS – Queensland &
Northern Territory Aerial
Services

Qantas Vision
 Our vision is the creation of the world’s
best premium and low fares airlines in
Qantas.
 For achieving this we need to work
together for maintaining the higher
standards for complying the integrity of
the company
 Every one in the Qantas group is the
custodian for our own brand. The
individual and their collective form of
behavior affects the reputations and
the rate of our success.
-Alan Joyce,
Qantas Chief Executive Officer

Routes/Destinations
 Qantas and the member of their alliances routes
cover more than 700 destinations in more than 130
countries. This alliance is thus called “One world
Alliance”.
 Main Destinations:
 Domestic (Australia & New Zealand)
 Europe – London
 Asia – Mumbai, Bangkok, Singapore ,Hong Kong and
Tokyo
 Africa - Johannesburg
 South America - Santiago and Buenos Aires
 North America - New York, Los Angeles, San Francisco

One world Alliance
 Qantas
 American Airlines
 British Airways
 Cathay Pacific
 Finnair
 Iberia
 Japan Airlines
 LAN
 Malév Hungarian
Airlines
 Mexicana
 Royal Jordanian
 S7 Airlines

Aircraft
 Q400: 22
 737-400: 18
 737-800: 38
 767-300: 26
 A330-200: 8
 A330-300: 10
 747-400: 6
 A380-800: 10
 Total Aircraft: 138
 Qantas has signed for 50 Boeing 787’s which will be
delivered in the second half of 2012.
 The 787 will replace the 747 and the 767.