HC1021: Communication and E-Communication Strategies-Qantas Airways

This report provides an analysis of Qantas Airways' communication and e-communication strategies. It begins with an introduction to communication and Qantas Airways' background, followed by a synopsis of non-electronic methods such as face-to-face communication, memos, letters, and reports. Key electronic media and strategies like websites, email, and social media are also discussed. A SWOT analysis evaluates the strengths, weaknesses, opportunities, and threats related to Qantas's communication practices. The report then assesses and compares Qantas's strategies with competitors like Singapore Airlines and American Airlines, offering suggestions for improvement, including engaging celebrities for promotion, using tailor-made applications for internal communication, and implementing innovation management systems. The conclusion emphasizes the importance of monitoring competitors and implementing the recommendations to maintain a competitive market position.