University Marketing Project: Qantas Company Presentation Analysis

This presentation provides an overview of a marketing project focused on analyzing the Qantas company. The presentation begins with an introduction and outlines the information gathering process, highlighting the use of the company's website, journals, and newspapers. It discusses the challenges faced in analyzing information, especially when dealing with a large company and diverse perspectives. The presentation explores the application of marketing concepts, particularly the Ansoff matrix and marketing mix, and emphasizes the importance of teamwork and coordination. It also addresses conflicts that arose within the team and strategies for future projects. The presentation concludes with a summary of the learning outcomes and a list of references. This presentation demonstrates the application of marketing theories in a real-world business context, offering valuable insights into project management and teamwork.

BACKGROUND
OF ANALYSIS

Introduction
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○ The presentation is based
on the research that our
team has done in the
project in between the
things that we have
learnt in the process of
competing the project.
○ In the following
presentation experience
will be share of our team
to make it more
interesting

Hello!
I am (Student Name)
I am here to share my experience realted to the
Project.
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1.
Gathering of
Information
Let’s start with the first
set of slide

“
The project is based on the
company Qantas.
The information about the
company is majorly gathered
from its websites and other
journals and newspaper.
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“
The company is well known
therefore, whole information was
available on its website and other
journals that make the project
more authentic and attractive
with effective information
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Sufficient
Information
○ According to the requirement of the
projects the information was
available at different sites.
○ Therefore, sufficient information
was available on any sites that
make us more confident and
comfortable while completing the
project.
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Qantas is taken for
analysis
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Challenegs
faced by team
members in
finding
information
○ We have faced challenges in
analyzing the information which is
relevant and which is not in the
assignment.
○ Company is at large level. Different
author represent the analysis of the
company in different manner.
Therefore, huge time has been taken
in completing the project.
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Application of
Marketing
Concept
○ Marketing has huge and detailed
concept. It found as interesting topic
however, at some of the extent it is
confusing one as well.
○ Therefore, while applying the concept
of Ansoff matric in the assignment, I
have faced some challenges however, I
have learnt and apply such strategy in
the business that make it effective.
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Understandabl
e concept
While applying
marketing concept,
marketing mix was
one of the easier
topic that was easily
understandable in
the whole
assignment
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Want big impact?
Use big image.
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