This assignment provides a comprehensive analysis of Qantas' marketing strategies. It begins by exploring the various types of market segmentation employed by Qantas, including geographic, demographic, psychographic, and behavioral segmentation, and identifies the airline's target markets. The assignment then uses a map to position cities based on consumer views of accessibility and attractions. It analyzes the micro-environments affecting fitness centers. It further delves into the consumer buying decision process, outlining the five stages. Additionally, it examines the cultural values of South Asian children and how families and social media impact consumer behavior. Finally, the assignment explores mobile marketing strategies, including challenges and solutions for effective implementation.