Qantas's External Stakeholders: A Comprehensive Relationship Analysis

This report examines Qantas's relationships with its key external stakeholders, including customers, suppliers, unions, community members, and the government. It highlights the expectations and concerns of each stakeholder group and how Qantas addresses them. Customers expect quality service and ethical practices, while suppliers are expected to maintain ethical and socially responsible behavior. Unions advocate for employee rights and safety, and community members are concerned about environmental impact. The government provides regulatory and strategic assistance. Qantas's initiatives, such as transformation benefits and halting international flights due to the coronavirus pandemic, demonstrate its commitment to stakeholder welfare. Desklib provides access to this document along with a wealth of other study resources, including past papers and solved assignments.

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Management

External stakeholders of Qantas
Customers: Qantas customers always expect a quality and best services at reasonable prince.
Customers in recent time are becoming more aware regarding their social responsibilities. In
the recent time, customers always avail services of those organisations who have practiced
social responsibility and acted ethically. From the recent report, it is found that Qantas has
delivered around AU$400 million in the transformation benefits and introducing some design
thinking for enhancing the system and process for the customer management (Chanthadaving,
2020).
Suppliers: suppliers help in providing the raw material that further assists Qantas in their
production process. Therefore, it is quite essential for Qantas to maintain good and positive
relationship with its suppliers. Qantas also expect that its supplier behave in ethical and
socially responsible manner.
Unions: These external stakeholders work for the employees in Australian workplace
including Qantas. These stakeholders always help employees to get fair pay for their work.
Union always work to prevent the things that diminish the employee safety, rights and
conditions.
Community members: the members of community always expect organisations like Qantas to
show their concern for the environment. Some members of the community might be worry
regarding organisation using land resourced or might be showing disregard for the emission
of carbon. They are also concerned about their future welfare such as employment policies or
practices within the organisation. In the recent time, Qantas has also halt the entire
international flights due to coronavirus pandemic. Qantas have taken this initiative for the
welfare of the community (Pham, 2020).
Government: It is seen that Qantas is highly regulated industry across the world. Qantas
government tends to provide the technical and strategic assistance in order to help the Qantas
to work in Australia and internationally. Government also affect the businesses when they are
not giving their attention to the environmental concerns which they are causing. Similarly,
Qantas also give emphasis on its carbon emission as an airline industry. local government

also need businesses to pay taxed to support the government services such as policy, and
education.

References
Chanthadavong, A. (2020). Qantas on track to deliver AU$400m in transformational benefits
in FY20. Retrieved from: https://www.zdnet.com/article/qantas-on-track-to-deliver-
au400-in-transformation-benefits-in-fy20/
Pham, S. (2020). Qantas halts all international flights as coronavirus restrictions tighten.
Retrieved from: https://edition.cnn.com/2020/03/18/business/qantas-cancels-flights-
coronavirus/index.html