Qantas HRM: Analyzing Key Influences and Impact on Development

This report examines the critical role of Human Resource Management (HRM) in influencing Qantas' organizational performance. It highlights key factors impacting the HRM process, including stakeholder management, legal frameworks, social factors, ethical responsibilities, technological advancements, and economic conditions. The analysis reveals that issues such as employee dissatisfaction, turnover, and financial losses have significantly affected Qantas' brand reputation and development process. The report emphasizes the need for Qantas to improve its HRM practices to address these challenges and enhance overall business operations, suggesting a focus on better stakeholder engagement, adherence to legal standards, and employee well-being to foster a more positive and productive work environment.

Running head: HUMAN RESOURCE MANAGEMENT
Human resource management
Name of the student
Name of the university
Author note

1HUMAN RESOURCE MANAGEMENT
Table of contents
Introduction...............................................................................................................................................2
Key influences and its impact on HRM process......................................................................................2
Conclusion..................................................................................................................................................6
Reference list and bibliography................................................................................................................7

2HUMAN RESOURCE MANAGEMENT
Introduction
Human resource department plays an effective role in influencing the organizational
performance (Bratton and Gold 2017). The HRM focuses on introducing the traditional
techniques for motivating employees, so that the organizational goals can be achieved in the
right manner. However, in the current situation, due to improper management decisions, the
overall performance of the company as well as human resource management process is getting
hampered. In this study, the organization namely Qantas has been highlighted. In the year 1920,
Qantas was introduced in Queensland as the largest international and domestic airline
(Qantas.com 2018). With its large transportation business, the company has grabbed large
numbers of customers’ attention. The purpose of this study is to highlight the key influencing
components in the organization that create an impact on the human resource management
process.
Key influences and its impact on HRM process
Stakeholders
In the year 2017, Qantas contributed 0.6% in Australian economy with the numbers of
26150 employees. In the case of Qantas, it has been identified that with increasing management
related issues in the workplace, the company has sacked near about 1000 employees in 2013
(Abc.net.au 2018). As its result, dissatisfaction among the employees has been increased, which
has influenced the service standard in the organization. Union has blamed the outsourcing
process of the company. Unions have taken scaremongering tactics, which has influenced the
management functions of the company.
Legal framework

3HUMAN RESOURCE MANAGEMENT
With increasing business issues in the workplace, it has become very important to follow
the legal frameworks like Minimum employment standards, Minimum wage rates, reward,
recognition and employment laws in the workplace. Analyzing the issue in Qantas, it has been
identified that proper employment standard has not been maintained in the workplace. Due to not
following the employment laws, the management discouraged the other employees.
Impact of legal framework and stakeholders in development
It is true that Qantas is a popular airline organization in Australia, which has become a
global brand in the current scenario. However, due to improper stakeholder management and
employee turnover, the development process of the company has got affected.
Although the company has introduced strong organizational culture in the workplace, but
after thee financial loss it has sacked large number of employees without following the leagal
process. In this case the brand reputation of the company has got affected, which has impacted
on the development process.
Social factor
Analyzing the work culture in Qantas, it has been identified that it has created a performance
culture for getting high performance employees (Qantas.com 2018). The hardest part in the job
pattern in Qantas is its shift working pattern, which influences the sleeping pattern. However, it
is true that management in Qantas is understanding and polite.
Impact of social factor in development
It is true that the shift working hours effects on the employee health negatively. In the
shift working hours, the work hours as well as responsibilities gets extended, which impact on

4HUMAN RESOURCE MANAGEMENT
the employee performance. In case of Qantas, it is true that most of the times, employees’
depression and stress among the employees, reduces their engagement in the work, which
indirectly influence the overall organizational performance.
Ethics and corporate social responsibilities
Analyzing the ethical responsibilities of Qantas, it has been identified that the company
follows non-negotiable ethical principles. Passengers’ safety is the first priority of the company.
In order to maintain the ethical standard, Honesty and integrity are being maintained by the
company (Qantas.com 2018). It is also true that the company is committed with the fair and true
financial reporting.
Qantas has committed in reducing the emission and maintaining sustainability. Analyzing
different social initiatives of Qantas, it has been identified that in the year 2010, 1.5% fuel
efficiency has been improved by the company. The aim of the company is to reduce its net
emissions over 2005 levels within 2050 (Qantas.com 2018).
Impact of ethics and social responsibilities in Acquisition
As the company tries to maintain the ethical standard and social responsibilities in the
workplace, in that case, it can be assumed that it can help the company to explore the effect of
acquiring. It is true that depending on the corporate ethics, the merger friendly takeovers can be
done effectively.
Technological factor
The technological innovation has become an important component for the company.
After introducing the psycho automation process, the drivers became powerless the company

5HUMAN RESOURCE MANAGEMENT
has introduced new technology, which has reduced the importance of maintenance power
(Smh.com.au 2018).
Impact of technology in maintenance
It is also true that technological advancement in Qantas has influenced the net losses of
400 maintenance or engineering positions as the new technological innovation does not need
much maintenance force (Blogs.crikey.com.au 2018). However it is also true that by introducing
fully automated services, maintenance standard in the company has got effected.
Economic
In the words of Jackson, Schuler and Jiang (2014), the economic situation in an
organization has higher level of impact on the management functions. It has been identified that
the value of international fleets decreased $2.6 billion due to inappropriate financial decisions.
Impact of economy in Development:
It is true that the economic and technological factors in the company, highly impacts on
the development process. Depending on the economic situation in the organization the business
revenue and market share of the company get influenced as large numbers of stakeholders
refused to incest in the company after the loss of $2.6 billion. Due to increasing employee
turnover, the existing employees got demotivated, which has delayed the development process.
Increasing complains from the unions; the company has lost its brand popularity. As its result,
candidates denied joining in this sector, which impacts on the recruitment process of HRM.

6HUMAN RESOURCE MANAGEMENT
Conclusion
In can be concluded in this study that the role of human resource management is very
important for managing business operations in an organization. Analyzing the situation of
Qantas, it can be said that the company has faced various challenges, due to improper
management decisions. The company has faced various human resource management related
difficulties. Analyzing the key influencing factors in case of driving different business issues in
the organization, it can be said that the company needs to focus on improving the Human
resource practices, so that such issues can be solved.

7HUMAN RESOURCE MANAGEMENT
Reference list and bibliography
Abc.net.au 2018. Retrieved from https://www.abc.net.au/news/2013-12-06/qantas-critics-says-
management-failures-damaging-airline/5139050 [Accessed on 23rd Nov 2018]
Bailey, C., Mankin, D., Kelliher, C. and Garavan, T., 2018. Strategic human resource
management. Oxford University Press.
Blogs.crikey.com.au 2018. Retrieved from:
/https://blogs.crikey.com.au/planetalking/2012/11/08/real-issues-behind-qantas-maintenance-job-
loss-claims/ [Accessed on 23rd Nov 2018]
Bratton, J. and Gold, J., 2017. Human resource management: theory and practice. Palgrave.
dailymail.co.uk 2018. Retrieved from: https://www.dailymail.co.uk/news/article-2869524/What-
s-happening-Qantas-Union-claims-national-carrier-s-outsourcing-maintenance-work-overseas-
affecting-safety-Qantas-planes.html [Accessed on 23rd Nov 2018]
Jackson, S.E., Schuler, R.S. and Jiang, K., 2014. An aspirational framework for strategic human
resource management. The Academy of Management Annals, 8(1), pp.1-56.
Marchington, M., Wilkinson, A., Donnelly, R. and Kynighou, A., 2016. Human resource
management at work. Kogan Page Publishers.
Nankervis, A.R., Baird, M., Coffey, J. and Shields, J., 2016. Human resource management:
strategy and practice. Cengage AU.
Qantas.com 2018. Retrieved from: https https://www.qantas.com/travel/airlines/our-
commitment/global/en [Accessed on 23rd Nov 2018]

8HUMAN RESOURCE MANAGEMENT
Qantas.com 2018. Retrieved from: https://www.qantas.com/au/en.html [Accessed on 23rd Nov
2018]
Smh.com.au 2018. Retrieved from: https://www.smh.com.au/lifestyle/the-untold-story-of-qf72-
what-happens-when-psycho-automation-leaves-pilots-powerless-20170511-gw26ae.html
[Accessed on 23rd Nov 2018]