Analysis of Qantas' Marketing Strategies in Australia

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Marketing management

Table of Contents
Executive summary...................................................................................................................................3
Information about organization...............................................................................................................4
5C’s of Qantas........................................................................................................................................4
Information collecting approach..........................................................................................................4
Marketing strategy................................................................................................................................4
Marketing tactics...................................................................................................................................4
Conclusion..................................................................................................................................................5
References..................................................................................................................................................6

Executive summary
Marketing is an essential need of an organization as it provides the required fundamentals to the
growth and development of the organization. The essay includes information about strategies of
marketing management that helps to make the structure effective. The essay will provide the
elaborated information about the different strategies.

Information about the organization
The essay revolves around the management of the organization Qantas, situated in Australia and
this is one of the largest airline industry. The other major achievement of the organization is that
it is the third largest airline industry in the world (Aghazadeh, 2015). The organization had
legally launched its first flight in May 1935. The main concern of the organization was not only
about to achieve the good market place apart from that the major slogan of then was to attain
"satisfaction of the customer."
5C’s of Qantas
The 5C is a concept of marketing which helps to attain the objective and goal of the organization.
These 5C's our company, customer, competition, collaboration and climate.
Information collecting approach
The marketing is a crucial process which helps the organization to be with the competition but to
achieve the same objective the most necessary thing is to collect the information about the
current market values and requirements.
Marketing strategy
The marketing strategies can be referred to as the approaches which attain by the company to
make the customer attract towards the organization.
Marketing tactics
The tactics can be determined as the approaches which help to make the organizational structure
growing and developed (Berthon, et. al., 2012). The 7Ps are the product, price, promotion, place,
packaging, positioning, and people.

Conclusion
This is concluded from the essay that marketing is very important and necessary to depart to
achieve organizational growth. The essay included the case study of organization Qantas, which
is airline industry of Australia. The essay had also informed about the 5Cs of marketing, the
information gathering approaches, marketing strategies and marketing tactics.

References
 Aghazadeh, H., 2015. Strategic marketing management: Achieving superior business
performance through intelligent marketing strategy. Procedia-Social and Behavioral
Sciences, 207, pp.125-134.
 Berthon, P.R., Pitt, L.F., Plangger, K. and Shapiro, D., 2012. Marketing meets Web 2.0,
social media, and creative consumers: Implications for international marketing
strategy. Business Horizons, 55(3), pp.261-271.