Analysis of Qantas Airways: Strategy, Valuation & Performance

This report provides a comprehensive business valuation and analysis of Qantas Airways, focusing on its competitive strategy and financial performance. It utilizes Porter's Five Forces framework to assess the competitive landscape, examining the bargaining power of buyers and suppliers, the threat of substitutes, and the potential for new entrants. A SWOT analysis is conducted to evaluate Qantas' strengths, weaknesses, opportunities, and threats, particularly in relation to its cost leadership and differentiation strategies. The report also discusses Qantas' domestic and international corporate strategies since 1992, highlighting changes in strategy, accounting policy choices, and financial performance based on the 2017 annual report. Key aspects covered include revenue, profitability, and financial stability, along with recommendations for future financial decisions, emphasizing strategic investments and potential share allocations to manage operational costs. The analysis references various sources to support its findings and recommendations.