MGT502 - Business Communication: An Analysis of Qatar Airways
VerifiedAdded on 2023/03/23
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Report
AI Summary
This business report provides an overview of Qatar Airways, a state-owned airline based in Doha, Qatar. It details the airline's history, starting from its initial operations in 1993 to its revamp in 1997. The report highlights Qatar Airways' services, divided into Qatar Aircraft Catering Company, Doha International Airport, Qatar Airways Holidays, United Media International, Qatar Distribution Company, and Qatar Executive. The report further discusses the cargo services, cabin crew excellence, and the use of natural gas to liquid fuel. The report concludes with recommendations for Qatar Airways, suggesting that they should also target the lower tier of society, as its customers, by applying the model of South West Airlines.
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