Qatar Airways: Competitive Strategies, Analysis, and Recommendations

This report provides an in-depth analysis of Qatar Airways, a luxury airline company, focusing on its competitive advantages within the airline industry. It examines the company's marketing and operational strategies, highlighting its shift towards digital marketing and the implementation of an Integrated Operations Centre. The report utilizes PESTLE and Porter's Five Forces analyses to evaluate the external environment and competitive landscape in which Qatar Airways operates, considering political, economic, social, technological, environmental, and legal factors, as well as the bargaining power of suppliers and consumers, the threat of substitutes and new entrants, and industry rivalry. Recommendations are offered to maintain a competitive edge, including expanding operations, introducing add-on services, adopting extensive advertising methods, and enhancing corporate social responsibility. The report concludes that while external factors present mixed impacts, Qatar Airways can leverage suitable strategies to overcome challenges and sustain its market position. Desklib offers this report and many other solved assignments for students.