This essay provides an analysis of Qatar Airways' sustainability efforts and their implications for the business. It identifies major conflicts between economic development and environmental impact, reviews the company's inertial and innovative actions, and assesses its performance in carbon efficiency. The essay also considers the role of major stakeholders, such as employees and management, in the sustainability strategy. Furthermore, it evaluates the implementation of sustainability strategies, including membership in the Sustainable Aviation Fuel Users Group, and offers recommendations for improvement, such as increased use of alternate fuels and wide-body aircraft. The conclusion highlights the importance of sustainability in modern business and emphasizes the need for organizations to address carbon emissions and environmental challenges. Desklib offers a platform for students to access this assignment and many other solved papers for academic assistance.