Qatar Development Bank: Marketing Plan for Market Awareness(QDB)

This report analyzes the market conditions affecting Qatar Development Bank (QDB) following the blockade, aiming to enhance awareness of its products and services. The report details a situational analysis using the 4C’s framework, SWOT analysis, and SMART objectives to address the challenges....Read More

Running head: QDB
QDB
Name of the Student
Name of the University
Author Note

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Abstract
Qatar Development Bank has been facing issues due to the blockade in the entire market and the
main objective is to create proper awareness about the different products and services to the
customers. The response of Qatar Development Bank was to create a loyalty program for the
different customers with the situational 4C’s analysis that has helped them in managing the
issues successfully. This is one of the long-termprojects that would require more than 4-5 years
in completing the same in an appropriate manner.
For the purpose of this paper, a research methodology comprising of primary and secondary
research analysis had been conducted along with research on the various recommendations that
will go a long way in helping the Bank to achieve its stated objective.

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Table of Contents
Abstract............................................................................................................................................1
CHAPTER 1: Introduction..............................................................................................................4
CHAPTER 2: SITUATION ANALYSIS........................................................................................4
Project Brief.................................................................................................................................4
Vision and Mission......................................................................................................................5
History and Background of Scenario...........................................................................................6
QDB Strategies and future projections........................................................................................8
Situational Analysis (4C’s)..........................................................................................................9
SWOT Analysis.........................................................................................................................10
SMART OBJECTIVES.................................................................................................................12
CHAPTER 3: objectives................................................................................................................13
Quantitative Benchmarks...........................................................................................................13
Measurement Methods...............................................................................................................13
Criteria for Success....................................................................................................................14
Criteria for Success........................................................................................................................14
Time Frame................................................................................................................................15
CHAPTER 4: Research methodology and key insights................................................................15
Findings:....................................................................................................................................17
Services offered.........................................................................................................................17

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Consumer expectations and ethical concerns............................................................................18
Advertisement and brand awareness.........................................................................................18
Innovation and online facilities.................................................................................................19
Overall improvement, experience and recommendations.........................................................19
Product awareness.....................................................................................................................19
SME Excellence Program..........................................................................................................19
CHAPTER 5: Recommended Strategies.......................................................................................20
Communication through newsletters and emails.......................................................................20
Leveraging Channels.................................................................................................................20
Digital Advertising....................................................................................................................20
Improving website usability and making services mobile friendly...........................................21
CHAPTER 6: Tactical execution...................................................................................................21
CHAPTER 7: Program evaluation.................................................................................................22
Success Criteria and Measurement Methods.............................................................................22
Contingencies............................................................................................................................23
Conclusion.....................................................................................................................................23
References......................................................................................................................................24
Appendices....................................................................................................................................26
Appendix1: The survey results..................................................................................................26
Appendix 2: QUESTIONNAIRE ABOUT QATAR DEVELOPMENT BANK (QDB)..........36

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Appendix 3: Newspaper Article................................................................................................37
CHAPTER 1: Introduction
The report helps in analysis of the market conditions of the entire Qatar market wherein
the blockade has taken place and the effects of the same on Qatar Development Bank. As the
marketing consultant, the role is to propose the efficient technique into the entire market. The
main objective of the report includes the different kind of ways in order to increase the
awareness of the different types of Qatar Development Bank products and services in the market.
The main aim and purpose of the report is to understand the situational analysis of the
products and services that is required to be provided by the QDB bank in order to increase the
customer awareness in the market. In order to understand the market conditions of Qatar, it is
essential in nature to conduct a proper research that will help the bank in finding different types
of techniques as to increase their awareness among the different customers in the market.
Proper information generation is required to be done by Qatar Development Bank
wherein this helps in providing information that was available in different websites and there
were different types of assumptions wherein this will help in managing the different availability
of the goods and services in the entire market.
CHAPTER 2: SITUATION ANALYSIS
Project Brief
The main purpose of the entire project is to know about the different whereabouts of the
Qatar Development Bank along with market analysis. The analysis of the market helped in
understanding and knowing the blockade on the respective bank and providing different

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suggestions to remove the blockade in an successful manner as well. The entire report helps in
containing the detailed type of information about the Qatar Development Bank that helps in
providing in depth knowledge about the SWOT analysis, marketing mix, Porter’s Five Forces
Analysis along with internal and external analysis as this will make relevant conclusions. It is
essential to know and understand the different individuals in the society as this will help in
understanding the market reputation and retain proper environment.
In this respective project, small survey has been done to analyse the QDB’s current
reputation among the different public (Al-Khulaifi, 2018). The information is contained in the
respective report will provide short kind of idea about the QDB in the overall market and this
will help in determining proper decision to overcome such blockade and retain the proper
standard position in the entire market.
Vision and Mission
Qatar Development Bank is one of the leading banking institutions that helps in
providing different financial services along with different banking and loans that will help in
development of the educational, tourism and agricultural resources in differentsectors in the
Qatari economy (Qdb.qa, 2018). It was created in the year 1997 by Emiri Decree No. 14 with the
major objective of the diversification of the economy of Qatar and promoting different kind of
projects that are developmental in nature.
The mission of the Qatar Development Bank are as follows:
To properly improve the entire economic development cycle with the help of providing
the entrepreneurs along with SMEs with wide range of the advisory and financial products under

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the same roof. The proper availability of the different resources is essential in nature as this will
help the bank in making the resources available to the different customers(Qdb.qa, 2018).
The vision of Qatar Development Bank are as follows:
In order to empower and develop the different innovators and entrepreneurs to develop
and contribute towards the entire diversification of the economy of the Qatar through successful
along with small along with medium enterprises and this helps them in competing with the
global markets through the following:
Indirect and direct financing of the mandated types of sectors with the approach that is
known as sector agnostic
Supporting and promoting the differentexports
Providing the support to the business with the help of the different kind of set of
initiatives along with different services that are associated with the real estate along with
housing loans to the different citizens
Enhancing the different technical along with different developmental capabilities (The
American Conservative, 2018)
Providing differentopportunities for medium and small enterprises both globally along
with domestically market
Promoting the development of the SME ecosystem
History and Background of Scenario
Qatar is considered to be one of the wealthiest nations in the world but it has been
experiencing certain problems with respect to the relationship that it shares with its neighbouring

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countries. The oil and gas rich nation has been cut off by some of its major neighbours over its
allegation of supporting terrorism (Morschett, Schramm-Kleinand Zentes 2015).
For related issues, Saudi Arabia, the United Arab Emirates and the Bahrain cut their ties
with Qatar. They gave the Qatari citizens a 14 day leave to leave the territory and their own
citizens were also banned from resigning in Qatar. Egyptian nations have also cut their ties but
allowed their citizens to stay there (Lynch 2017). Yemen, Maldives and Libya have also
followed the given suit. In addition the airspace to Qatar has also been closed and if any foreign
airlines will be required to cut ties, then they will be required to seek permission.The land border
of Qatar was closed by Saudi Arabia and the ships with Qatari flags were banned from the
various docks as well. Two states of Kuwait and Oman have not cut ties with Qatar.
The Qatar Development back is a governmental bank whose main aim is to ensure that
the economy of Qatar remains stable at all times. For this reason, it wants to mitigate the impact
of the blockade on Qatar and ensure that it converts this problem into an opportunity for the
business organization. For this reason, the bank has come up with a scheme and objective to
ensure that the different SMEs and the entrepreneurs might be able to utilise the given
opportunity and engage in development of such business practices which shall ensure that the
given blockade has a least impact. For the given reason, the bank will offer assistance and
services to these groups which shall help them to invest soundly and achieve the primary
objectives demanded by the company.
Impact of the crisis:

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Qatar is largely dependent on the imports made by land and the sea for the basic needs of
the living and the population. About 405 of its food exports come from Saudi countries. The
stock levels of the supermarkets at Doha had taken a dip but that ended soon enough after
Turkey began sending food by air and sea.
The international airports of Qatar have also been quieter than usual and various flights
have been cancelled.
QDB Strategies and future projections
The strategy of the QDB is to stimulate the entire growth that is vibrant along with
diversified type of the private sector as this helps in building integrated type of economy that is
based on knowledge-based learning. The different strategies have to be analysed in an successful
manner as this will help the bank in development of the different entrepreneurs and this will help
them in overcoming the different obstacles.
Qatar Development Bank is still trying to work towards driving such trends in the entire
economy and the focus has shifted from the different kind of mandate that is industrial financing
and this will help the QDB in making the resources available for the different customers and this
will increase their growth and presence in the entire market as well(The Conversation, 2018).
It has been seen that the Qatar Development Bank has gained success that is not building
up the entire private sector and it is becoming the powerful catalyst for the socio-economic type
of development in an capable manner. Qatar Development Bank has helped in increasing the
entire workforce and empowered different individuals and increasing the standards of living
among the different individuals in the organization as well. The other strategy that has been

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adopted by Qatar Development Bank is that they have created different types of opportunities for
investment to the Qatari businesses as well.
There are different types of functions of Qatar Development Bank wherein it includes the
export services along with providing loans to different customers along with provide support and
advisory services in an efficient manner. The Qatar Development Bank helps the different
sectors in the market wherein it includes the education of the students along with sanctioning the
different housing loans as well. There are different kind of achievements of QDB Bank wherein
it includes gaining more competitive advantage in managing the team with the help of providing
20000 loans in the market.
Situational Analysis (4C’s)
Proper situation analysis is essential in nature that has to be performed that helps in
providing view on the customers of QDB along with different competition of QDB and climate
wherein QDB is operating and providing different services and products to the different
customers as well.
Company: QDB that was previously known as Qatar Industrial Development Bank is one
of the largest banks wherein it is offering financial services along with providing loans to the
entire development of the educational, healthcare and animal resources. It was founded in the
year 1997 with the proper objective of diversifying the different and proper promotion of the
developmental projects in an successful manner(Hill, Jones and Schilling 2014). The Qatar
Development Bank has been able to achieve more than 45% of the market share in the entire
competitive market.

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Competition: Qatar National Bank is one the major competitors of Qatar Development
Bank in the entire market. It was seen that the Qatar National Bank has been operating in Qatar
for more than 35 years and there are more customers for Qatar National Bank and it is one of the
differentiating factors between the two banks(Slack 2015).
Customers: There are different kind of customers of Qatar Development Bank wherein it
includes the ones who needs different types of loans along with housing and educational loans.
The customers of QDB has helped the bank in increasing their market share in the entire
economy in an effective manner.
Climate: There are different competitors in the market wherein it includes Qatar National
Bank and The Commercial Bank of Qatar. QDB is one of the banking and financial institutions
and they are being able to capture the market and this has helped them in gaining competitive
advantage in the market as well.
SWOT Analysis
The SWOT analysis is essential to be conducted for QDB as this helps in analysing the
differentstrengths, weaknesses, opportunities along with threats of the respective bank in the
entire competitive market. The SWOT analysis is performed that will provide proper views on
the different factors as well. Proper analysis is required to be done as this will help the Qatar
Development Bank in handling the threats and weaknesses and turn them into strengths as well.
Strengths
There is huge governmental support for the Qatar Development Bank
There are different kind of effective and efficient employees in the respective bank

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There is huge diversification and strong branch network and this will increase the total
deposits as well
There is increase in the profit of the company will help the bank in strengthening the
financial conditions of the respective bank as well
Weaknesses
There is decrease in the quality of the asset of the respective bank as there are different
kind of non-performing assets in the bank (Chang 2016)
There is absence of the different kind of good and appropriate kind of financial products
and services in the market and includes the lack of the insurance along with brokerage
services as well (Bryce 2017)
Lastly, there are lack of the different branches of the Qatar Development Bank that has to
be checked
Opportunities
The national vision of the 2030 is one of the essential opportunity for QDB and this will
help them in improving the presence of the different products and services in the market
as well (Rothaermel 2015)
International business is required to be maintained by Qatar Development Bank as this
will help in managing the different kind of services (Biemans 2018)
Threats
There is huge amount of risk of credit of the different clients and customers of Qatar
Development Bank and this affects the bank’s profitability in a negative manner

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The blockade is the other threat to the Qatar Development Bank and this will cause huge
loss to the bank in an ineffective manner
There are different other competitors in the entire competitive market that can become a
huge threat to Qatar Development Bank and this can create unavailability of the different
resources to the different customers in an ineffective manner as well.
SMART OBJECTIVES
SPECIFIC To help the SMEs and the other private sector
entrepreneurs to convert the blockade into
opportunities
MEASURABLE Satisfaction of the different customers along with
retaining the different customers in the bank and
this will be helping QDB in making the blockade
into an opportunity for the different SMEs in
receiving such opportunities
ATTAINABLE It will be attainable in nature as the blockade can be
removed by attaining the different objectives and
the QDB will be creating awareness about products
to their customers
RELEVANT This is relevant in nature as the joint effort will
reduce the issues
TIME BOUND It will be requiring few months i.e., about ten to
twelve months to complete and achieve the
objectives

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CHAPTER 3: objectives
Quantitative Benchmarks
The respective Qatar Development Bank is focusing mainly on providing the different
customers of the bank with the existing kind of the different financial services appropriately. The
bank needs to innovate different kind of products as this will help them in overcoming the
blockade and the customers of the bank are the main source to improve the entire business.
Proper knowledge is required to be adopted by Qatar Development Bank in order to understand
the preferences of the customers in asuccessful manner and review the procedures that is used by
the company in an appropriate manner.
The marketing kind of metrics that can be followed by Qatar Development Bank is
required to achieve the retention rate of the different customers at their bank along with
providing different kind of products and services to the customers and this will provide the
customers in apowerful manner. Proper analysis is required to be done in an effective manner as
this will help the respective bank in managing the different services in an appropriate manner.
Measurement Methods
Customer retention is one of the methods and the metrics that is utilized in calculating the
loyalty of the different customers of the respective bank and the acquiring the different
customers in the entire market will help in retaining the current customers and attract more
customers in the market in an appropriate manner. This strategy will help the bank in maximising
the revenues of the company and this will allow the different customers in the market to purchase
the different products and services effectively.
Satisfaction of the different customers is essential in nature as this will help in enhancing
the customer segments and this will provide high rate of satisfaction to the customers as well in

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the market. Proper marketing resources is required to be adopted by Bank wherein this will help
the company in creating revenues and this will affect the customers in a positive manner as well.
The return on the advertising spend is one of the other metrics that can be used wherein
this is used as the tool for the measurement of the profit that is gained by the company. It is the
tool that helps in analysing the revenues that is generated from the advertising wherein dollars
have been spent.
The cost per acquisition of the new customers is the other metrics wherein it is the
formula that helps in measuring the amount that has been paid by the business. The different
campaigns of the CPA are relatively low risk and the costs are accumulated in an successful
manner as well.
Criteria for Success
The blockade is required to be reduced and it is one of the main primary criteria for the
entire success of the entire project in an effective manner. Therefore, proper achievement of the
breakeven point along with limited profit will help the company in gaining success in the
business in asuccessful manner. The different resources have to be made available to the
different customers in an effective manner. The respective bank needs to gain huge rate of profit
and revenues in an effective and appropriate manner that will provide the respective organization
to meet the different demands of the customers efficiently.
Criteria for Success
The success can be gained by the Qatar Development Bank by mainly achieving the
different objectives that has been described in the previous sections and this will help the bank in
promoting the different products and services to the customers and make the resources available

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to all the individuals without much difficulty. The blockade has to be reduced by the bank as this
will assist them in maintaining success level.
Time Frame
This is one of the long-term project that will be requiring quite a few MONTHS to
complete the project and there are different processes through which the blockade can be reduced
and it is required to overcome the issues. In order to enhance and increase the different goods
and services and make it available to the customers, it is essential in nature to keep them happy
and the objectives of Qatar Development Bank has to be provided to achieve the different
objectives and fulfil the same with different strategies. The time frame that is required to
complete the entire task is minimum ten to twelve months wherein this will help in achieving the
same in an appropriate manner.
CHAPTER 4: Research methodology and key insights
Sources of data
Primary data
The major source of the given research will be primary data. The present problem at hand
which is to increase the awareness about the products and goods offered by the QDB can be best
understood if data is collected with the potential and existing customers. For the purpose of this
study, a survey was conducted with around 400 respondents. They were asked various questions
regarding the services which were provided by the bank and about their knowledge about the
given product. Based on their answers, certain recommendations will be provided.
Secondary data

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The secondary data which will be collected in order to understand and analyse
information which is required to understand more about the blockade and how it will affect the
awareness will be gathered from various secondary sources like books and magazines like
journals, books, magazines and other relates material (Taylor, Bogdan and DeVault 2015).
Tools and techniques of analysis
The technique which will be used for analysis in the given paper is the tool of a survey.
As stated earlier, the survey will be conducted using 400 respondents and various questions were
asked in order to gather their response.
Expected contribution from the study
The survey and the given study will be beneficial for the business in the following
manner:
 It will go a long way in understanding whether the business is success in its various
promotional activities to create awareness.
 It will help in understanding the market position of the bank.
 It will go a long way in guiding forecasting and planning
 Lastly, it helps in revealing the primary areas of weakness.
Limitations of the study
The limitations of the study have been given as follows:
 The number of respondents was comparatively very few to arrive at a conclusion
regarding the study.

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 The business performance and external environmental factors which have been presently
analyzed are restricted by a given time period.
 Secondly, as QDB maintains secrecy in its operations, not much data was available
regarding their projects.
Findings:
The findings from the study which was concluded are given as follows:
Services offered
The result of this question reflected how biased the bank is. Around 30% of the
respondents agreed to it that the bank was fair in its dealings and treated all its customers
differently. The customers with a higher profile were treated with better offers than the normal
ones. The bank needs to understand that in order to attract the larger audience and to ensure that
it is popular among all; it needs to provide better services and equal treatment to everyone.
The given question aimed to ask about the behaviour of the staff and the information that
they are willing to provide. It was observed that round 50% of the respondents believed that the
treatment provided by the staff was adequate. 30% believed that their behaviour was inadequate
and the rest 20% did not want to comment on it.
There exists more scope for improvement and bank can actually improve the behaviour
of their staff to ensure success.
The result of the survey on this topic showed that 30% of the respondents were happy
with the services provided by the bank and the 25 of the respondents believed that they had been
served well. 29% of the respondents believed that they had been provided normal services.

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Consumer expectations and ethical concerns
With regard to consumer expectations and the ethical problems, they believed that the
around 49% of the respondents were happy with the services and the rest 51% were not. 76% of
the respondents believed that the bank were conducting ethical business and the rest 24%
reflected that they will not satisfied and believed that the services were not ethical.
Advertisement and brand awareness
The result for the awareness about the given bank in the market reflected that around
64% of respondents are aware of the products which the bank has to offer and the rest 36% are
not. The company needs to concentrate on the given 36% of the population who are not aware of
the offerings of the product and make changes accordingly.
The result of the given question which was asked to the given respondents reflected that
27% associated with QDB because it offered good rate of interest. 34% of the respondents were
associated with the bank because of the brand name. 12% of the respondents would invest in the
bank because of the safety aspect associated with it. 3% of the respondents would invest in the
firm because of the trust that they have and lastly, 24% of the population either do not invest in
the bank or are just associated with it because of function issues.
The bank should try and see to it that the people who are not associated with the given
rand, start reflecting their interest and the trust factor in the bank increases.
When asked how they would like to rate the advertisements of the brand then the
respondents stated that 34% of the respondents believed that the advertisements were very
effective. 23% believed that they were good. 23% stated that they were moderate. Whereas the
rest 20% believed that the advertisements were not that great.

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Innovation and online facilities
The respondents conveyed that 59% of them thought that the company was very
innovative in its services. 34% believed that it was moderate and 7% believe that they were not
that innovative. With respect to the online services which were being offered by the bank, 16%
of the respondents believed that the online services were adequate, around 50% of the employees
believed that the services were good to moderate and lastly, 34% believed that of them felt that
the services needed to be updated.
Overall improvement, experience and recommendations
Around 55% of the respondents felt that there could be a scope of improvement for the
given products and services offered by the bank whereas 45% were satisfied with the services
being offered. With respect to individual experiences, around 23% of the employees felt that
experience was good whereas 35% felt it was extremely good. The rest 55% felt that it was not
that great.45% of the respondents would recommend the products of the company whereas the
rest 55% would not.
Product awareness
45% of the respondents were more aware of the daily banking products of QDB, whereas
23% were aware of its mutual funds and others. 13% of the population was aware of the loan
products and 10% of the respondents were customers of the commercial banking services.
Lastly, 9% of the population was more aware about more than the given services.
SME Excellence Program
The SME excellence program is developed by the Qatar Development Bank in order to
credibility and visibility of all the Small and Medium sized enterprises. The given reference list
offer as formed by the bank will go a long way to increase the reputation of the different SMEs

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and thus that will enable the bank to attract better employees (Brinkmann 2014). This list will
also involve increasing the competitiveness of the business and ensure well being. Additionally,
as the SME`s will be publically featured, the firms will achieve greater visibility.
CHAPTER 5: Recommended Strategies
Communication through newsletters and emails
As observed from the given survey and the secondary data gathered, it can be stated that
the bank needs to ensure that it maintains effective communication strategies and communicates
freely with all the given members in order to ensure that transparency is ensured within the realm
of the organization and that the various happenings of the organization are being communicated
to the various customers.
Leveraging Channels
The bank can try and make use of different channels and make use of management
expertise to ensure that the bank is being successfully able to strategize its operations and see to
it that it is being able to plan its operations in a manner such that all the employees of the
organization are able to successfully conduct varying practices within the firm
Digital Advertising
The company can engage in digital marketing processes which will ensure that it is
successfully creating awareness regarding its products and services(Bettis et al. 2014). The
digital media is very successful in promoting the goods and services of the organization this way
they will be able to increase awareness of their products and be able to achieve its objectives.
Additionally, the company can also engage in outdoor advertising which ensures
engagement in outdoor campaigning, radio advertisements, physical television advertisements

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and situation of pamphlets in order to ensure that it is being able to successfully carry out its
tasks and see to t that the target is tapped easily (Harris and Dawson 2017).
Improving website usability and making services mobile friendly
The website of the company needs to undergo a huge change and the different
components of the website need to undergo a huge change in order to ensure that the website is
successfully able to attract customers who will be visiting the website for personal reasons. All
product details should be displayed in a manner such that the different users can actually view
the details and base their decision making accordingly.
CHAPTER 6: Tactical execution
Newsletters and mails
The newsletters and mails which would be sent to all existing and potential customers
will be formulized and finalized by experts(Galliersand Leidner 2014). They will see to it that
database from various expertise companies and telesales will be collected in order to ensure that
all citizens are contacted. This will see to it that the company is easily able to carry out the
various operations and reach out to the various potential customers and target market.
Leveraging channels
Presently the Qatar Development bank uses a normal physical leveraging strategy in
order to market its products (Flick 2015). The company needs to adopt strategies except from its
usual delivery channels. One recommendation is that it can approach the online channel in order
to ensure that the company is successful in its given initiative and reaches out the wider market.
Digital Advertising

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The digital advertisement can take place using various social media channels like
Facebook, Twitter and other channels. More than 85% of the population in Qatar uses the social
media and in order to reach out to its various customers despite the blockade, the company needs
to advertise is products and services. It will be conducting the campaigning services in various
parts of Qatar like Doha and other cities.
Improving website visibility
The company can contact professional web Development Company who can help them to
strategize and develop the website. This will ensure that the firm is successfully able to advertise
the given products to the selected and suitable target audience.
CHAPTER 7: Program evaluation
Success Criteria and Measurement Methods
The success criteria for each phase of the execution program will be different. This can
be stated that for the Phase I the success criteria will be primarily to ensure that the
advertisement strategy is successfully and for this the company will be using social media
analytics in order to measure the number of customers the brand is reaching out to. Various
methods like click through rate in case of sponsored ads. For the newsletters and mails, a similar
technique will be followed. For leveraging channels, the experts will be contacted in order to
ensure that the decision which will be made is a correct one.
The phase two of the campaign will ensure that the measurements used from various
analytics will be received and the engagement levels including likes, comments shares of the
potential customers will be analyzed. The competitors into the given industry will be analyzed
and the messages of the company will be compared to their work.

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Lastly in the Phase III, the number of customers who will actually be availing to the
goods and services of the given bank are analyzed and compared.
Contingencies
As the business environment is very dynamic it can be such that the given program and
strategy might go wrong and the company might face problems relating to the execution of the
plan. It needs to use measures to ensure that the firm is able to carry out t its plans successfully.
Conclusion
Therefore, from the given analysis it can be sated that Qatar Development Bank has been
facing huge problems relating to the recent blockade. As the neighbouring countries have broken
ties with the given country. This has affected the operations of the bank drastically and therefore
for this reason, the bank wants to extend its product advertising it products in order to increase its
revenue and increase its popularity. The report laid down an introduction which was followed by
the project brief. The external environmental analysis along with the 4Cs was conducted along
with some future projections. The third chapter lays down the objectives and benchmarks to be
set along with measurement methods. The critical success factors have also been provided.
The research methodology was both primary as well as secondary, where it was found that a
majority of customers are unaware. Recommendations and tactical program execution for the
same has been provided.

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Qdb.qa. (2018). Home. [online] Available at: https://www.qdb.qa/en [Accessed 24 Apr. 2018].
Rothaermel, F.T., 2015. Strategic management. McGraw-Hill Education.
Slack, N., 2015. Operations strategy. John Wiley & Sons, Ltd.
Taylor, S.J., Bogdan, R. and DeVault, M., 2015. Introduction to qualitative research methods: A
guidebook and resource. John Wiley & Sons.
The American Conservative. (2018). Tiny Qatar Digs in Amid Gulf Blockade and Washington
Intrigue. [online] Available at: http://www.theamericanconservative.com/articles/tiny-qatar-digs-
in-amid-gulf-blockade-and-washington-intrigue/ [Accessed 24 Apr. 2018].
The Conversation. (2018). Qatar blockade and Saudi Arabia: could there be a power shift in
Doha. [online] Available at: https://theconversation.com/qatar-blockade-and-saudi-arabia-could-
there-be-a-power-shift-in-doha-86592 [Accessed 24 Apr. 2018].

26QDB

27QDB
Appendices
Appendix1: The survey results
1. Do you know anyone in QDB?
Yes 64%
No 36%
Yes
No
2. What s the thing you can associate with the different services offered by QDB?
Good interest 27%
Brand name 34%
Safety 12%
Trust 3%
None of the above 24%

28QDB
Good
interest Brand
name Safety Trust None of
the above
0%
5%
10%
15%
20%
25%
30%
35%
Series1
3. Does the bank provide adequate treatment to all the customers?
yes 30%
No 70%
yes
No
4. Are the staffs at QDB interactive?
Yes 50%

29QDB
No 30%
No comments 20%
Yes
No
No comments
5. describe your experience at QDP
Very good 30%
Good 25%
Moderate 29%
Bad 14%
Very bad 2%

30QDB
Very good Good Moderate Bad Very bad
0%
5%
10%
15%
20%
25%
30%
Series1
6. Is QDB able to outperform your expectations?
Yes 49%
No 51%
Yes
No
7. Do you think QDB is conducting ethical business
Yes 76%
No 24%

31QDB
Yes
No
8. How would you rate the advertisement of QDB?
Very good 34%
Good 23%
Moderate 23%
Bad 12%
Poor 8%

32QDB
Very good
Good
Moderate
Bad
Poor
0% 5% 10% 15% 20% 25% 30% 35%
Series1
9. How innovative is QDP with respect to its offering
Very 59%
Moderate 34%
not innovative 7%
Very Moderate not innovative
0%
10%
20%
30%
40%
50%
60%
Series1

33QDB
10. Rate the facility of online services of QDB
5-excellent 16%
4-good 20%
3-moderate 30%
2-normal 23%
1- needs to be updated 11%
Rate the facility
of online
services of QDB
5-excellent 4-good 3-moderate 2-normal 1- needs to be
updated
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
Series1
11. Are there areas for improvement
Yes 55%
No 45%

34QDB
Yes
No
12. How has your overall experience being at the bank?
Good 23%
Very good 35%
Moderate 23%
Bad 15%
Very bad 4%

35QDB
Good Very good Moderate Bad Very bad
0%
5%
10%
15%
20%
25%
30%
35%
Series1
Would you be recommending the products of the brands?
Yes 45%
No 55%
Yes
No

36QDB
Which products of QDB are you aware of?
Daily banking 45%
Mutual funds 23%
Loans 13%
Commercial banking 10%
More than two of above 9%
Daily banking
Mutual funds
Loans
Commercial banking
More than two of above
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Series1

37QDB
Appendix 2: QUESTIONNAIRE ABOUT QATAR DEVELOPMENT BANK (QDB)
My Profile: To collect primary data to analyse the market of Qatar
Development Bank.
General Instructions:
 Al questions are compulsory to answer.
 Choose just one answer.
 The most appropriate answer needs to be ticked.
Questions:
1. Do you have any associates in QDB?
A) Yes B) No
2. What is the thing you can associate with the given offers of the
bank?
A) Good interest B) Brand name C) Safety D) Trust E) None of the
above
3. What kind of services is QDB providing?
A) Very good B) Good C) Moderate D) Bad E) Poor
4. Do you think that the bank provide adequate treatment to all the given customers?
A) Yes B) No
5. Describe your experience at QDB?
A) Very good B) Good C) Not bad D) Poor
6. Is the bank staff interactive?
A) Yes B) No
7. Do you think QDB is conducting ethical business?
A) Yes B) No
8. Is QDB able to outperform the expectations of the different consumers?
A) Yes B) No
9. How innovative is the services of QDB?
A) Very innovative B) Moderate C) Not at all innovative
10. Rate the online services of QDB?
A) 5 B) 4 C) 3 D) 2 E) 1
11. Are there any areas for improvement?
A) Yes B) No
12. Would you recommend the products of the company?
A) Yes B) No
13. How is the overall experience at bank?
A) Good B) Very Good C) Moderate D) Bad E) Very
14. Which products are you most aware of?

38QDB
A) Daily banking B) Mutual Funds C) Loans D) Commercial banking E) More than
one of the above.
Appendix 3: Newspaper Article