Qatar Executive: Comprehensive Strategic Analysis and Recommendations

This report provides an overview of Qatar Executive, a subsidiary of Qatar Airways, offering services to individuals, businesses, and governments. It analyzes the company's strengths, weaknesses, opportunities, and threats (SWOT), highlighting its strong backing, clear target segment, and multiple services, while also acknowledging weaknesses like cost maintenance and competition. The report further applies Porter's Five Forces framework to assess industry attractiveness, considering the threat of new entrants, bargaining power of consumers and suppliers, the threat of substitutes, and the intensity of competitive rivalry. Recommendations include cost leadership strategies to maintain competitive pricing and diversification strategies to provide innovative services and expand the business. The conclusion suggests that by adopting these strategies and leveraging the support of Qatar Airways, Qatar Executive can achieve success. References include sources on Porter's Five Forces, aircraft charter services, competitive strategies, and strategic management in aviation.

Qatar
Executive

Overview
 It was established in 2009
 It offers the services to individuals, businesses,
corporations and government.
 Subsidiary company of Qatar Airways
 It provide the services of aircraft management,
maintenance and full range of fixed based
operation (Aircraft Charter, 2019).

SWOT Analysis
Strategic tool which is
used to analyse the
strength, weaknesses,
threat and opportunity
(Bull, et. al, 2016).

Strength
 Strong back for
support
 Clear Target
Segment
 Multiple services

Weaknesses
 Difficult to
maintain the cost
 Competition due to
strong parent
company
 Difficult to adopt
the international
rules and
regulation

Opportunity
 Good opportunity to
expand the business as
the growing Technology
increases the demand of
consumers towards air
traveling
 Advance technology
helps to improve the
services.

Threat
Emirates and Etihad Airlines are the top competitors
who compete the company.
Political factors and terrorism increasing the risk of
losing customers.
Disputes affects the growth of the organisation

Porter’s Five Forces
Framework
It is a tool which is used to analyse the
activeness of
industry that can directly affect the
profitability of organisation (Mind Tools,

Porter’s Five Forces Framework
 The threat of New Entrants
 Low degree of risk
 High capital requirement
 Difficult for the company to enter
 Exiting companies have the high brand image
 Unpredictable future in the service operation

Porter’s Five Forces Framework
 Bargaining power of consumers
 High degree
 It target the individuals, businesses, corporations
and government as the consumers of the
organisation
 Companies offer multiple services to consumer
with the low prices
 Large number of options

Porter’s Five Forces Framework
 Bargaining power of Suppliers
 High Degree of risk
 Boeing and Airbus are the suppliers
 It totally relies on the supplier

Porter’s Five Forces
Framework
The threat of substitute
 High level
 Train and Buses are the main substitute