International Tourism Consultancy: Qatar Sustainable Tourism Report

This report, prepared for an International Tourism Consultancy, examines sustainable tourism development in Qatar. It analyzes the benefits for stakeholders, merits, and demerits of tourism development, and planning features at different levels. The report covers interactive planning systems, methods influencing tourism, and factors for resolving conflicts. It also addresses implications for balancing supply and demand, and ethical and moral problems. The assignment details factors linked with tourism development and provides a comprehensive overview of sustainable tourism practices in Qatar, including economic, socio-cultural, and environmental impacts. The report emphasizes the role of various stakeholders, including government, local communities, and tourists, and discusses the challenges and opportunities for sustainable tourism growth in the country.

SUSTAINABLE TOURISM
DEVELOPMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Stakeholder can benefit for planning of developing tourism...........................................1
1.2 Merits and demerits in tourism development and planning............................................2
TASK 2............................................................................................................................................3
2.1 Features of developing tourism planning at different levels............................................3
2.2 Important of interactive planning systems and process of tourism development............4
2.3 Different methods available influence of tourism............................................................4
TASK 3............................................................................................................................................5
(Covered in PPT)....................................................................................................................5
TASK 4............................................................................................................................................5
4.1 Factors of solving conflicts of techniques and interest of resolving them.......................5
4.2 Implications of sustainable tourism development for balancing supply and demand......6
4.3 Ethical an moral problems of developing and promoting enclave tourism......................6
TASK 5............................................................................................................................................6
5.1 Factors linked with tourism development........................................................................6
5.2 Tourism development in both destinations.......................................................................7
CONCLUSION................................................................................................................................9
REFERENCES .............................................................................................................................10

INTRODUCTION
Sector of tourism is one of rapidly growing domain as it gives its contribution towards
countries economy. It is due to applying of innovative as well as new plans within the sector of
tourism. Sustainable tourism development is a concept of reaching customers at destination also
made efforts in making a positive influence on economy, environment and society (Spenceley
and Meyer, 2012). They are facing various challenges and issues for achieving goals of human
welfare as well as sustainable development. These goals are linked with contributing towards
economy opportunity, increasing living standard, influence on cultural and natural heritage of
country. In this assignment it is based on “International Tourism Consultancy” company. This
report covers sustainable tourism in Qatar destination as it is a developing nation as well as
known for proper establishment of tourism and travel business. In this report, rational planning
as well as techniques which is helpful in developing the business of tourism. Their are different
factors also like as environmental, socio-cultural and economic which gave a high influence on
tourism industry. In this, effect of environmental, socio-cultural and economic on business
within developing nations.
TASK 1
1.1 Stakeholder can benefit for planning of developing tourism
The tourism industry can meet success and growth within nation only when they are
getting high support from different stakeholders involve shareholders, public and private sector,
management, government, investors, tourists, developers, operators, employee etc. by their help
they take a support from them, tourism industry can meet long term as well as short term
objectives of sustainable development. Applying of plan as per sustainable tourism aid in making
a positive influence on economy, environment and society. An proper planning as per sustainable
tourism which are affected by social return, economic and environment for industry persons.
Contribution of various kinds of stakeholder in growth of tourism industry are given below: Government: It is an government responsibility of Qatar to formulate proper rules as well
as regulations. Give them a regulatory framework which aid in finding out all aspects of
tourism within Qatar. Government also need to make “ tour promotion brand act” for
enhancing tourism industry within nation as well as attract high numbers of visitors
across all over the world. In return government make high revenue from such business of
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tourism which invest in future for growth of travel and tourism sector as well as
betterment of visitors and peoples. Local community: People who are living in Qatar are highly affected by tourism industry
as they will get high opportunity of employment due to tourism sectors. Culture can also
seen in different destination exist in a place Qatar in which local persons celebrate show
of tourist and festivals is very much interesting in some activities. Tourism sector also aid
in increasing living standards of local persons by providing opportunity of employment in
transport and hotel as well as working as a guide to assist customers for visiting different
places of tourism.
 Tourist: They are one who travel at places of tourist within Qatar with various aims.
Some of customers visit for a motive of doing a research on specific sites as well as some
visit for spending some time with friends as well as their family. The visitors can get
different advantages by an proper services as well as policies given at tourism places
which will be easy for them to visit at various places by not facing any issues. These all
contribute towards growth of tourism business and countries economy.
1.2 Merits and demerits in tourism development and planning
Partnership of public private sector depend on cooperation within company which is
working for local persons welfare and also for the growth of tourism business.
Public sector or government can also bring out benefit results to tourism industry by
taking support from private tourism company. They together provide high efforts in solving
issues or problems which restricts tourism sector to meet development and growth. Major benefit
of public private ownership is that their main concentrate was on growth of infrastructure by
which visitors can easily achieve proper services at the places of tourism. Therefore, Qatar
government transfer heritage ownership sites to private company with a aim of managing all
functions in an effective way so as to interest maximization as well as visitors behaviour. Solely
government can not take proper care of thousands of cultural as well as heritage sites.
Ownership of public private also supports tourism industry of Qatar by maintaining its
image of brand with a purpose of attracting higher customers each year within nation. They also
provide the opportunity of employment along with local persons because of persons income as
well as nation goes higher. It is an biggest benefit of public private partnership.
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Qatar government also play a very main role if they are working in partnership by
making some of rules as well as regulations for governing and directing the activities of tourism
and also formulate an proper policies linked with managing each aspects of tourism industry,
giving resources to private company so that different sites can developed for attracting higher
numbers of visitors for visiting at cultural and heritage sites of nations along with that
government al;so ensure that each company involved in business of tourism should get equal
opportunity growth.
Their are disadvantages of public private partnership within tourism business which is
linked with political situation of nation. If political situation of nation is not stable or they are
facing crises in economy, then it will aid in not having proper coordination within private and
public sector which harm Qatar tourism.
TASK 2
2.1 Features of developing tourism planning at different levels
Tourist development planning
It involves programmers and practices which is made with a aim of developing the
industry of tourism as well as aid in meeting long term objectives of sustainable. Main objective
behind making a plan is to increase the level of satisfaction of tourists, Qatar growth in social
and environmental, economical etc. Planning of tourism development can formulate at various
levels are given below: International level: Making a plan of tourism in the international level is linked with
managing a services of transportation which is easy for tourist to visit at various places
within nation. Planning of tourism also involve marketing techniques and encouraging
programmes which aid in influencing and attracting the customers behaviours and
interest for visiting at various tourist places established in Qatar. National level: In this level, planning of tourism has been made linked with tourism
policy and physical structure of nation. Planning of tourism at a level of national involve
in investing legislations and policies for Qatar for growth of companies structure of
tourism.
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 Regional level: In this level, plans of tourism are made linked while making of regional
policies, various marketing techniques, different kinds of attractive places and education
in regional level, internal channels of transportation etc.
 Sub-regional level: In this, their are different components which are consider while
making a plan of tourism like as accommodation, location, attractive customers quality
and many more (Waligo, Clarke and Hawkins, 2013).
2.2 Important of interactive planning systems and process of tourism development
Interacting planning
It is defined as an function which encourage participating in future designing as well as
growth in particular nation. Hence, developing tourism directs nation for meeting future
objectives and goals without delay. Planning of interactive is necessary in development and
growth of tourism business of Qatar which give advantages result to enterprise persons.
Importance of interactive planning system and its process
It aid in making best communication and coordinating within various stakeholders by
which tourism industry can meet long term and short term objectives in an efficient and effective
way. It gives an opportunity for knowing all terms, objectives and goals of tourism in proper
way. With this, by interacting a plan can be easily look Qatar future within the relation of
sustainable growth.
It is an development of tourism involve plan of resources which comprising different
informations linked with availability and shortage of resources which aid in meeting sustainable
tourism of Qatar (Brinkerhoff and Brinkerhoff, 2011). Hence, it ensures in proper use of
resources which involve environmental and natural Qatar. It aid in maintaining security and
safety of tourist because of attracting higher numbers of visitors can show their willingness at
various places of Qatar.
2.3 Different methods available influence of tourism
Their are different methods and techniques which influence on tourism various aspects of
Qatar. Some of techniques are as follows: Cambridge Economic Impact Model: It involves as an proper techniques which aid in
evaluating tourism influence on Qatar. Its main concentration is to find out economic
influence on tourism in development and growth of nation. Therefore, it aid in numbers
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of employment opportunities, measuring amount of tourist spending etc. It will aid in
involving more on Qatar economy. Environmental impact studies: Their are various researcher who gather information
about aspects which gave influence on tourism environment of Qatar. Making of various
polices and plans will also assist in determining the influence to tourist environment of
Qatar.
 Social impact studies: By the help of gathered information by organising like as studies.
Management able to understand social influences of tourism industry on Qatar. It made
high influence on livelihood on local persons of Qatar. Literature review , Questionnaire,
survey are most proper techniques of measuring its influence of tourist on Qatar (Crouch,
2011).
TASK 3
(Covered in PPT)
TASK 4
4.1 Factors of solving conflicts of techniques and interest of resolving them
Their are various kinds of interest which are conflicted within different stakeholders
which can affect tourism industry in Qatar. Stakeholder involve planner tourist managers,
tourists government, local community etc. which play a very vital role in growth of tourism
industry of Qatar. Major issues arises within planner, developer, government, tourists, local
community etc. Main problems are arises because of cultural differences within local and tourists
community. Qatar society is following a Islamic religion as well as the pope, who are visiting
from various nations are having various culture as well as their backgrounds. Hence, differences
within beliefs as well as norms enhance complex conditions. However, for solving such kinds of
disputes in which third party inclusion will aid in maintaining a better channel of communication
within local and tourists community as well as bring out proper solution which maximise interest
of both involves disputes parties (Devine and Devine, 2011). Authorities of government of Qatar
apply different tourist policies as per their payment of taxes which bring out uninterested within
them which limits the invites of customers at various destination of places. However, such kind
of disputes can solved by applying of steps taken by court of Qatar local government after
finding out reasons as well as influence on customers and tourism industry. Legal Qatar
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authorities aid in effective solution for solving disputes after considering all rules as well as
regulations.
4.2 Implications of sustainable tourism development for balancing supply and demand
It is necessary for maintaining a balance within supply and demand which aid in growth
of tourism business of Qatar. Hence, for maintaining supply and demand there are various
techniques by which such supply and demand can managed. Some factors affect the management
supply and demand of tourism business like as pressure on finite resources, imposition limits etc.
However, making of policies on the basis of estimating aid in managing supply as well as
demand in an efficient and effective way. Determining all these factors aid in increasing
coordination as well as planning within external and internal environment of tourism business of
Qatar (Gretzel, 2011). With this, Delphi methods consider as an proper techn8iques for forecast
customers needs and demand which can raised in future for visiting places like as Qatar. Because
of forecasting, supply of services of standard quality can manage easily by effective use of
natural resources in an proper way. Hence, all such techniques are importantly needed to used for
maintaining balance within supply and demand.
4.3 Ethical an moral problems of developing and promoting enclave tourism
Their are different moral and ethical problems of enclave tourism which are linked with
tourist safety, stress, inappropriate services, health and safety linked issues, lack of
transportation, financial security etc. As Qatar is a developing nation in which numbers of
services are not yet developed. Hence, services which are not effective can launch all mentioned
ethical and moral problems which gave a high influence on sustainable tourism development of
Qatar in a negative way (Hinch and Higham, 2011). Because of having higher competition in a
district tourism, it is essential for tourism domain of Qatar to concentrate on their CSR towards
their various stakeholders which aid in developing tourism industry in Qatar. By the help of these
policies, the problems can be solved easily in an efficient and effective way.
TASK 5
5.1 Factors linked with tourism development
Thailand and Qatar are two nations out of that one is emerging destination and other one
is developed respectively. Their both nations are known for their best places of destination which
attract visitors at a large numbers each year. Apart from this, both nations are facing challenges
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as well as problems or issues which affect the tourism industry. Some of problems are discussed
within a table below:
Issues or problems Qatar Thailand
Social issue Qatar is facing lots of social
problems like as crime, lack of
moral behaviour and
modifying values (Destination
Qatar, 2016). In such nation,
various society involve to
Islamic religion. It is primarily
focusing on customers moral
behaviour which assist in
building healthy relation with
visitors.
The nation faces problems
which are linked with
gambling, social modifications
and many others as it affects
their business of tourism in
adverse way. To solve such
problems, different policies
also has been developed by the
authorities of government for
removing gambling as well as
other illegal functions within
Thailand.
Environmental issues Not having effective utilisation
of finite resources, water , land
etc. create environmental
problems in Qatar which is
basically require to considered.
Thailand also facing
environmental problems which
affects local people survival
within nation. These problems
are linked with not having
effective utilisation of natural
resources in the evolution of
present tourism. Thailand is
not able to save environment
like as national parks,
irrigation etc.
Economic issues In Qatar, issues are linked with
economical situation are raised
like as opportunity of
employment, economic
Modifications in economy of a
country brings high issues in
growth of tourism industry
(Kylänen and Rusko, 2011).
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leakage and many more.
5.2 Tourism development in both destinations
(Source: Destination Qatar, 2016)
Their are different techniques as well as ways which are discussed above by which problems
can be solved in an efficient as well as effective way. All these techniques will aid in
development and growth of tourism industry within Qatar. Among several, one of important
effective techniques to decrease various problems which are effective use of resources which
are available within the environment which gave a high positive influence on tourism industry
of Qatar. Additionally in this, movement also play a very vital role as well as growth of tourism
industry by applying proper policies for customers like as exchange rate, low payment of taxes
etc. It will aid in maintaining countries economy also. With this, stakeholder participation in
different planning of sustainable tourism is one of main way of maintaining better relationships
with all stakeholders with a purpose of decreasing negative influence of social problems
(Mariani and Kylänen, 2014). Hence, all these ways will aid in improving further Qatar
development. Some of different components which can contribute much in tourism
development are as follows: Enhance destination image: Qatar is one of famous destination which attract numbers
of visitors each year for visiting at such places of destination. But because of lack of
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Illustration 1: Destination Qatar, 2016

facilities and infrastructure will affect the tourism business position in a negative way.
 Market syndication: By the help of private organisations, tourism industry management
can aid in making marketing techniques as well as facilities of promoting a business
given at destination places. These will aid in inviting higher numbers of visitors as well
as increasing of revenue also.
CONCLUSION
In this report it has been concluded that from above assignment that the sector of tourism
is one of rapidly growing sector which aid in making higher revenues as well as profits in each
year along with that also contribute much in economy development of nation. Their are three
main factors like as environmental, social and economic on the context of which success as well
as growth of tourism industry is depend upon. Having a different stages of planning for
sustainable development. Their are certain problems which are faced by the sector of tourism of
Qatar which is linked with the policies of taxation which is required to rectified by authorities of
government for making a tourism industry successfully. In this, also compared the factors linked
with the growth of tourism. Two nations like as Thailand as well as Qatar in which one is
emerging destination and other is developed respectively.
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REFERENCES
Books and journals
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Ashworth, G. and Page, S. J., 2011. Urban tourism research: Recent progress and current
paradoxes. Tourism Management. 32(1). pp.1-15.
Bramwell, B., 2011. Governance, the state and sustainable tourism: A political economy
approach. Journal of Sustainable Tourism. 19(4-5). pp.459-477.
Brinkerhoff, D. W. and Brinkerhoff, J. M., 2011. Public–private partnerships: Perspectives on
purposes, publicness, and good governance. Public Administration and Development.
31(1). pp.2-14.
Crouch, G. I., 2011. Destination competitiveness: An analysis of determinant attributes. Journal
of travel research. 50(1). pp.27-45.
Devine, A. and Devine, F., 2011. Planning and developing tourism within a public sector
quagmire: Lessons from and for small countries. Tourism Management. 32(6). pp.1253-
1261.
Gretzel, U., 2011. Intelligent systems in tourism: A social science perspective. Annals of Tourism
Research. 38(3). pp.757-779.
Hinch, T. and Higham, J., 2011. Sport tourism development (Vol. 50). Channel view
publications.
Kylänen, M. and Rusko, R., 2011. Unintentional coopetition in the service industries: The case
of Pyhä-Luosto tourism destination in the Finnish Lapland. European Management
Journal. 29(3). pp.193-205.
Mariani, M. M. and Kylänen, M., 2014. The relevance of public-private partnerships in
coopetition: Empirical evidence from the tourism sector. International Journal of
Business Environment 5. 6(1). pp.106-125.
Morrison, A. M., 2013. Marketing and managing tourism destinations. Routledge.
Saraniemi, S. and Kylänen, M., 2011. Problematizing the concept of tourism destination: An
analysis of different theoretical approaches. Journal of Travel Research. 50(2). pp.133-
143.
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