Qatar Tourism: Stakeholder Analysis and Development Strategies Report

This report provides a comprehensive analysis of sustainable tourism development, focusing on Qatar as a case study. It examines the benefits of tourism planning for stakeholders, advantages and disadvantages of public/private sector involvement, and features of tourism development planning at various levels. The report delves into the significance of interactive planning systems, methods for measuring tourist impact, and factors that can hinder sustainable tourism. It also addresses conflict resolution strategies, the implications of balancing supply and demand, and the moral and ethical issues of enclave tourism. Furthermore, the report compares current issues in tourism development between Qatar and Mauritius, offering valuable insights into the challenges and opportunities in the tourism sector. The report covers topics such as international, national and regional tourism planning, Cambridge Economic Impact Model, STEAM model, and environmental and social impact studies. It also discusses the concepts of sustainability in tourism development, factors hindering sustainability, analysis of planning stages, methods of resolving conflicts, implications of balancing supply and demand, and moral issues of enclave tourism, providing a detailed overview of the subject matter.

SUSTAINABLE
TOURISM
DEVELOPMENT

INTRODUCTION
Tourism is considered as the one fast growing sector which is giving larger implications
on the overall economy of each and every nation. It is having different aims and objectives like
acquiring sustainable development of business, well-being of human, improving the existent
living style of people, representing as well as protecting natural heritage & civilisation and many
more. But it has been recognised that companies falling under tourism industry are having so
many fundamental issues , that is why they are also becoming failed in attaining the same. The
present report is based on sustainable tourism development. In this context, case associated with
Qatar is going to be discussed. Qatar is considered as most developing country in all over the
world which comprises of most well - organised tour and travel industries. In this report, aspects
of stakeholders has been covered. In addition to this, various benefits and limitations of private
or public aspects tourism designing relationship is also explained properly.
TASK 1
1.1 How stakeholders can benefit from planning of tourism developments reference to Qatar
Covered in Leaflet
1.2 Advantages and disadvantages of public/ private sector tourism planning reference to Qatar
Covered in Leaflet
TASK 2
2.1 Analyse the features of tourism development planning at various levels reference to the Qatar
Tourism evolution planning entails with organising or creating future activities in order
to accomplish sustainable objectives of specific region. In Qatar, development and planning of
tourism will assists to attain maximum number of visitors over the globe. Further aims of tourism
are – increase tourists satisfaction level through social and economic advancement of the nation,
consolidation of community of a nation etc. Along with this, tourism development planning at
various levels is emphasised on national, international, sub-regional and regional plans
(Aldebert, Dang and Longhi, 2011). Following is describe features of tourism planning are -
International level: It encompasses more than a nation and areas, i.e. global
transportation services, group action among regulatory body of member countries, regional
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polices and standards, conjunct tourism and further combined concerns. Along with this,
international tourism agencies are also liable to prepare tour programmes and analyse numbers of
tourists in a year. In tourism planning the role of junior consultant is to develop advertising and
promotion campaigns in order to draw interest of wide range of people tourists towards Qatar.
National level: At national level, tourism planning agencies of Qatar, i.e. NBK Travel &
Tourism and Visit Qatar are tend the improvement of physical structure as well as tourism
policies. Along with this, they also create plans in order connect lengthy routes of a nation and
region. Being equipped with latest facilities, these national tourism agencies provides the
solution to all the travellers’ requirements travelling to and from Qatar (Ashworth and Page,
2011).
Regional level: It is liable for developing internal transport network, regional policies,
regional level education, different types of fascinating location as well as variety of marketing
strategies, etc.
2.2 Significance of interactive planning system and processes in tourism development
The term interactive planning is defined as the process of promoting participation of
preparing a desirable future as well as evolution of tourism industry. In context of Qatar, tourism
development enables to get sustainable tourism growth. Along with this, interactive planning
processes also contribute in providing wide range of benefits to stakeholders (Bennett and et. al.,
2012). Basically, interactive planning is done in order to order to safety and security of tourists;
it includes several interrelated phases which aims is to improve sustainable tourism in Qatar.
Boosterism is one of the vital approach of tourism development which emphasis on
stimulating the tourism so as to raise economic benefits but the approach is not suitable within
sustainable practices Along with this, practices of sustainable tourism are practised while
government bodies think that only economic growth is necessary for development.
Need of interactive planning in Qatar is as follows-
 In Qatar, interactive planning assists in increasing interaction between stakeholders; it
results provide an opportunity to recognise the entire tourism concepts, as well as goals
and objectives of tourism.
 It will predict the future of the nation in terms of economic and sustainable development
that is really necessary to accomplish long and short term wins of the country.
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 Antagonistic planning also entails with resource planning that comprises with entire
information regrading available, optimisation and lack of resources for sustainable
tourism of Qatar. Thus, it can be said that adequate utilisation of accessible natural and
environmental origins of the country.
2.3 Different methods which are helpful in measure tourist impact
These are the methods that measures impact of tourism on diverse aspects of Qatar, thus
assessment of all these ways is defined as follow: -
Cambridge Economic Impact Model: The tool measures tourism impacts in Qatar by
analysing certain economic aspects of the tourism in developing country. Cambridge Economic
Impact Model of computer programmes which figuring the number of national and local tourists
in Qatar. Then, on the basis of this information analyse the amount that is generated through
tourists on their average spend per trip (Brinkerhoff and Brinkerhoff, 2011). Sometimes,
customers' spending power can be affected by changes in environment, business and disposable
income. The junior consultant of tourism agencies can acquire this model supports to finding out
economic impacts of tourists upon the economical stability of Qatar.
STEAM model: The Scarborough Tourism Economic Activity Monitor model
emphasised on the number of day visitors in comparison with tourists staying. It extracts the data
from four inputs:
 Information on tenancy percent of providing each one month to each type of
accommodation
 Assuring about availability of beds
 Attending the number of attractions/major events by month
 Tourist Information Centre (TIC) visitors by month
Environmental impact studies: Environmental studies has a significant role assessing the
impact of tourist on country environment's. It is also beneficial to demonstrate the information
regarding availability of resources which are responsible for sustainable tourism development
(Bramwell, 2011).
Social impact studies: Tourists has put a vast impact on living processes of local
communities in direct and indirect manner. Thus, to measure this societal impact primary and
secondary sources are used. Tourism of Qatar can be hinder by culture, religious belief and
norms of the nation in optimistic and adverse manner. For this purpose, Junior consultant are
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prepared questionnaire, literature review, survey so as to assess the social influence of tourists on
Qatar.
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TASK 3
3.1 Introduction of the concepts of sustainability in tourism development
Covered in PPT
3.2 Important factors that may prevent or hinder sustainable tourism development
Covered in PPT
3.3 Analysis of various stages in planning for sustainability
Covered in PPT
TASK 4
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4.1 Methods of resolving a conflict of interests to ensure the future well being of a developing
tourism destination
Conflict of interest states those disputes or conflicts which might be happened cause of
diverse interest of two parties. Along with this, conflicts can also arises due to involvement of
numerous stakeholders. As far as tourism industry also comprises with many stakeholders, i.e.
government of Qatar has an interest in economic growth from tourism industries, whereas
while tour operators are involved in such practises for getting business growth. If Qatar is
engaged of various conflicts this may affect the national income because tourists will not
prefer to go such locations. While the cultural image of a country also get suffered cause of
these disputes. On the other hand, certain major conflicts that can be occurred cause of cultural
diversity traveller and local community. Social group of Qatar is following Muslim religion
while visitors come from foreign countries and belongs to other different religions as well.
Thus, gaps among cultural values and norms creates complex situation.
In order to resolve these kind of conflicts junior consultant of tourism agencies should
acquire a formal process for resolving such conflicts. Involvement of third party will contribute
to make effective communication among visitors and localised communities and cater relevant
solution that is favourable for both parties. Apart from this, in order to resolve political and
government parties issues, a proper process of conflict resolution that focus on determining the
reason as well as future impact of these disputes. Although, legal bodies supports to creates a
relevant solution in order to reduce conflicts by considering all laws and rules which are
developed by government.
4.2 The implications of balancing supply and demand.
Determining the balance between demand and supply is necessary for sustainable
development of tourism industries. Several methods are being used so as manage demand and
supply of tourism activities across the world. In this over dynamic environment, certain
elements directly hinder the demand and supply administration process, such as – pressure level
on exhaustible resources and imposition of limits. Thus, it is required for junior consultant
needs to make a suitable estimation of demand and then develop planning strategies accordingly
so as to cope equality between demand and supply. By considering such components preparing
a sustainable tourism development plan increases the number of visitors. Coordination in macro
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and micro environment of tourism business of Qatar. Aside from this, optimisation of Delphi
techniques will support demand forecasting, like – number of customers who will visit Qatar in
future. Afterwards. tourism industry is moved towards supplying high quality services by
obtaining maximum acquisition of acquirable resources in Qatar. Hence, such methods are
befiited in order cope an equality in demand and supply procedures.
Qatar will host the 2022 World Cup, which will attracts millions of visitors per year by the
time. The development of tourist attractions, such as theme parks, in Qatar is expected to help
increase tourism
4.3 The moral and ethical issues of enclave tourism
Enclave tourism is a tourism in that most of tourist destinations are enclosed and then
several leisure tourism activities are organised that such enclosed areas. In this, visitors are not
permitted to go out in remote areas but they can get experience of of tourist attractions at the
enclosed area. Along with this, enclave tourism includes islands, ships or resorts. In other
words, it means to customized tourism in which visitors will enjoy all leisure activities and get
what they want but at a specific place only.
 Several moral and ethical issues of enclave tourism are - financial security, problems
associated with the health and safety, lack of transportation, physical safety of visitors,
emotional issues, stress, inappropriate services etc. Although, Qatar is a developing
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nation but there are certain services or areas that are not developed yet.
 Local community of Qatar is not benefited because enclave areas are found restricted
and there is lack of interaction among local people and tourists.
 Enclave tourism also hinders heritage and cultural aspects of Qatar that is one of the
major tourism attraction at there. It is viewed that mostly youngsters ain't prefer to visit
such places.
TASK 5
5.1 Compare current issues associated with tourism development in developing country and an
emerging destination
At present time, it can be analysed that there are number of problems or issues that are
directly related with tourism development. Here are some comparison between Mauritius and
Qatar that will support in understanding better about several issues. Both countries belongs from
different continents so they follow their own culture, religion, languages and many more. Some
problems can be affected on the travel and tourism sector (Lee, 2013). There are various
differences between both countries which are categories in an effective manner for better
understanding such as;
On the basis of Qatar Mauritius
Social issues In this determine that social issues
included several forces regarding
gambling, crime and society values and
the lack of moral behaviour which is
totally different. In such country,
people generally belongs from Islamic
State in which culture is different and
they focus on moral behaviour with
other people which support in building
good relationship among them. Some
legal rules and regulations are formed
In this country, there are various
scope of travel and tourism sector
with the help of attractive places
and tour destination. These are
essential for attracting number of
visitors towards Mauritius
(Niedziółka, 2014). The current
issues regarding social factor are
changing in cultural values due to
environmental changes and also
government also do not support to
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that helps in reducing chances of crime,
gambling and terrorism but government
is not considering the
commercialisation regarding its arts as
well as culture.
develop and improve social values
so it is affecting on travel and
tourism sector.
Environmental
issues
Some environmental factors are
occurring in Qatar regarding uses of
natural resources such as land, water
finite source etc. it is also consider the
tourism authorities who are preserving
national parks, irrigation and drainage
etc. (Hwang, Stewart and Ko, 2012)
This country is very famous for its
beautiful destination as beaches,
Ireland and many more so that it is
necessary to clean and maintain the
environment for attracting more
visitors.
Economic issues It is most important factor that directly
affects on the Qatar in travel and
tourism sector because of current issues
regarding low generations of
employment etc.
Increasing economy factor also a
major force that affects on the
travel and tourism sector of
Mauritius.
5.2 Recommendations for future development of tourism in Qatar and Mauritius
The future development of Qatar and Mauritius depends on their efforts towards travel
and tourism sector which facilitate to increase income of both countries as well as goodwill. It
consist to focus on development of tourist destinations for improving their effectiveness which
helps to attract more tourists for visiting.
Recommendations for future development of Qatar
Unique branding – It has been recommended that government of Qatar should focus on
unique position of this destination through implementing certain changes in order to attract more
tourists. It includes to take certain aspects into considerations such as sky scrapers, shopping
malls, spas, resorts and real estate projects which are much efficient to satisfy tourists along with
encouraging then to come again. However, it is also essential for Qatar to utilise unique selling
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prepositions including certain factors like safety, economic growth, friendly populace and Arabic
heritage.
Cultural Tourism Assets – It has been suggested that government and tourism authorities
of Qatar should focus on its cultural assets which are helpful to satisfy customer effectively. It
consist the expectations of tourists regarding hospitable & welcoming society, authentic
traditional visitor experiences, world class museums, galleries & public art installations, historic
and heritage attractions.
Recommendations for future development of Mauritius
Maintain natural beauty – The Mauritius can be described as an attractive tourist place
due to richness of lust forest, wild waterfalls, unique wildlife, rocky mountains, white sand
beaches and breathtaking crystal clear turquoise lagoons. However, it has been recommended
that these components of nature should be concentrated by tourism authority in order to
maintain their beauty and cleanliness for developing Mauritius tourism in order attract more
customers
Improve availability of hotels – The natural beauty of Mauritius is responsible for
making it a dream holiday destination for people at global level. It is suggested that government
should develop hotel industry and increase relevant services at reasonable rates to encourage
people for visiting Mauritius from all over the world.
CONCLUSION
From the above based report, it can be concluded that there are different kinds of issues
rising in Qatar that is restricting it to reach its aim of sustainable tourism development. Some of
the problems are excessive use of natural resources, wastage of fossil fuels, pollution, etc.
Government of Qatar needs to focus on making impressive plan of action so that these problems
could be eliminated effectively and easily in specific period of time. In order to improve the
situation of environment, economy and society so as to attain sustainability, optimum utilisation
of natural as well as non – natural commodities should be done. In addition to this, engagement
of various stakeholders is also necessary for the same.
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