Tourism Industry Planning in Qatar: A Junior Analyst's Perspective

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TA S K 1 ( L O, A C 1 . 1 , 1 . 2 , M 1 , M 2 , M 3 )
RATIONALE OF PLANNING IN
TRAVEL AND TOURISM
INDUSTRY IN QATAR

Introduction
This presentation focuses on the working
conditions of a junior analyst and the conditions
in which he needs to perform his/her work.
The importance of planning process in tourism
industry is discussed in the upcoming slides and
how does this benefit the local communities.
The role of stakeholders in planning process and
how does they benefit from these processes are
mentioned in the slide.
The various preferences and burdens of PPP in
tourism expansion in Qatar are discussed further.

Situation of working as a Junior Analyst
A Junior Analyst has to consider all the aspects of
the current situation, and there cannot be a single
chance of mistake.
Line manager assigns tasks to junior analyst that
need to be performed precisely and with minimal
chances of error (Lyons et al. 2012).
A case study is provided to the analyst and based on
that he/she needs to write a report and analyse all
the points.
Various training packs are provided by the junior
analyst in the form of a leaflet for the given topic
and he needs to justify the concept.

Rationale of planning in travel and tourism industry
in Qatar
Tourism industry in Qatar generates huge
employment and boosts international
investment.
The planning procedure in tourism business
increases the international trade and promotes
inclusive growth of Qatar.
Tourism industry stimulates the GDP growth of
Qatar and strengthens rural communities.
The planning method in tourism industry
improves the access to income via travel tech
and benefits the rural communities.

Stakeholders benefit from tourism expansion in
Qatar
Stakeholders are central attributes of successful
implementation of sustainable development plan
at Qatar.
Major stakeholders at Qatar include developers,
tourist, investors, operators, management,
employee, local authorities and the host
community.
Sustainable tourism along with the help of
stakeholders maximises the social, economic and
environmental benefits.

Stakeholders can benefit from planning
of tourism developments in Qatar contd.
Sustainable tourism along with the role of
stakeholders benefits the society, as it develops
the society commutatively.
Stakeholders promote the optimal use of natural
resources and help to save the nature.
The planning of tourism opens many areas for
stakeholders of investment and creates large
number of jobs.
Stakeholders implement effective planning and
increase the connection between public and
private partnerships.

Advantages of public/private tourism planning
partnerships from Qatar
Public/private association at Qatar assumes an
important job in the manageable improvement
of the tourism industry.
Public-private partnerships are seen as a
cooperative alliance between the sectors.
Public-private partnership in Qatar benefits all
the parties including the stakeholders and other
members in the sustainable planning process.
These partnership helps the nation to achieve
the desired goals by increasing employment
opportunity, reduces crime etc.

Disadvantages of public/private tourism partnerships
from Qatar
There are some cons of public private
partnership on sustainable development
tourism.
These limitations include sensitivity of
investors and stakeholder, which leads
towards political risks.
The local authority at Qatar faces huge
problems with the maintenance of this
planning partnership and coordination
between them.
The financial risks along with this
partnership also are increased in the tourism

Examples of tourism planning
partnerships in Qatar with examples
The QTA (Qatar Tourism Authority) along with
World Tourism Organisation (UNWTO) plans
various events in the nation.
The international marketing strategies of QTA
gather a lot of tourist attraction and enhance
the presence of Qatar globally.
Because of this, various events such as, 2019
World Athletics Championship, 2022 FIFA
World Cup and 2023 FINA World Swimming
Championship are to be hosted by Qatar.

Conclusion
Qatar has gained attraction of many tourists
and able to increase the percentage of
tourism in the GDP.
The vision of Qatar of 2030 seems to come
true, as the nation is continuously enhancing
its planning process.
The nation is focusing mainly on Sustainable
tourism and promoting the activity with the
help of UNWTO and QTA.

Reference List
 Brinkerhoff, D.W. and Brinkerhoff, J.M., 2011. Public–private partnerships:
Perspectives on purposes, publicness, and good governance. Public
administration and development, 31(1), pp.2-14.
 Giampiccoli, A. and Mtapuri, O., 2015. Tourism development in Qatar: Towards
a diversification strategy beyond the conventional 3 Ss.
 Go, F.M. and Trunfio, M., 2011. E-services governance in public and private
sectors: A destination management organization perspective. In Information
technology and innovation trends in organizations (pp. 11-19). Physica-Verlag
HD.
 Kaplanidou, K.K., Al Emadi, A., Sagas, M., Diop, A. and Fritz, G., 2016. Business
legacy planning for mega events: The case of the 2022 World Cup in
Qatar. Journal of Business Research, 69(10), pp.4103-4111.
 Lyons, K., Hanley, J., Wearing, S. and Neil, J., 2012. Gap year volunteer tourism:
Myths of global citizenship?. Annals of tourism research, 39(1), pp.361-378.
 Mansfeld, Y. and Winckler, O., 2015. Can this be spring? Assessing the impact
of the “Arab Spring” on the Arab tourism industry. Turizam: međunarodni
znanstveno-stručni časopis, 63(2), pp.205-223.