Qbic Hotel: Business Management, Digital Tech and Research Analysis

This report examines Qbic Hotel's aims and objectives, focusing on the adoption of digital technology to enhance services and attract customers. It explores the company's management planning, project management plan, and work breakdown structure, including a Gantt chart. The report details research methods, both qualitative and quantitative, used to achieve objectives, and analyzes the collected data. It covers topics such as identifying business activities, digital marketing impacts, and suggesting new strategies. The report also includes recommendations and a reflection on the research process, offering insights into Qbic Hotel's operations and strategies for success in the competitive hospitality industry.

MANAGING SUCCESSFUL BUSINESS

Table of Contents
TASK 1............................................................................................................................................1
P1 Aims and objectives of Cubic Hotel.................................................................................1
M1...........................................................................................................................................2
P2 Project management plan..................................................................................................3
P3 Work breakdown structure of Qbic Hotel. .......................................................................6
TASK 2 ...........................................................................................................................................7
P4 Qualitative and Quantitative research methods to accomplish the objectives..................7
TASK 3............................................................................................................................................9
P5 Analyse the research and data using appropriate tools and techniques.............................9
P6 Recommendation & Conclusion ....................................................................................16
M3 ........................................................................................................................................17
TASK 4..........................................................................................................................................17
P7 Reflection........................................................................................................................17
D3.........................................................................................................................................18
REFERENCES..............................................................................................................................21

TASK 1
P1 Aims and objectives of Cubic Hotel.
Management is the group of person who works for a main purpose to achieve the
organisation target. A good management team always consider their company goals on first
priority(Bennett, Western Digital Technologies, 2014.). It helps to increase the quality of team
members and increase the performance level. In this present report it will explain about the aims
and objectives of the company and the digital technology they adapt to improve their
performance. It will explain about the management planning which helps to accomplish the
company goals. To carry out this research The Qbic hotel is taken into considered which is
situated in Amsterdam it is a small scale Hotel which provides accommodation facilities to their
guests. Furthermore, it will explain about the work breakdown structure and a Gantt chart and
also it will explain about the Qbic research which helps to accomplish the organisational goals.
Research gives the method and new technologies by which Qbic improvise their working
services. The main purpose of Qbic Hotel is to attract more new customers. Business should
increase their values and creativity through which they enhance the competency level among
employees. Company is able to earn maximum profit with help of good management.
Management of the Qbic hotel needs to be perfect. It is important for the Qbic Hotel to analyse
the needs and wants of the customers so that they expand their business into new level. For this
respect Qbic needs to adopt high technology techniques by which they provide high class
facilities to their guests(Coleman, 2013. ). Managing successful plan is based on proper planning
every organisation contributes the best efforts to maintain the company image in front of the
customers. The main aim of Qbic hotel is to give quality services so that their guests will satisfy
with their product and services. It helps to maintain the long term relationship with the exixtinf
customers.To achieve the best results of completing the research their has to be some aims and
objectives needs to be their. They are as follows:
Aims: To understand the needs and wants of the customers by adopting digital
technologies to enhance the quality services of Qbic Hotel. This Hotel needs to analyse the
current trends and demands through which customers are attracted towards the organisation.
Objective: it is a way on which company achieve the maximum profit.
 Identify the business activities of Qbic Hotel.
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 Analyse the digital technology adopted by Qbic Hotel.
 Identify the impacts of digital marketing on business.
 Suggest the new strategies and methods by which Qbic Hotel add some more new
services.
 Suggest some new management plans to increase the knowledge and skills of the
staff members.
 Identity the customer needs and wants so that company increase their brand value.
Research Questions
1. What are the methods used by Qbic Hotel.
2. What are the technologies adopted by Qbic Hotel.
3. What are the strategies Qbic Hotel used.
In this given scenario it will explain about the process which is taken by the organisation.
The main aim of this project is that the Qbic hotel needs to adopt the new digital technologies to
grow their business(Crane, and Matten, 2016.).
M1
Management Plan it is the process in which company decides their action plans to
implemented to achieve the objectives(De Visscher, 2016.). In management plans Qbic Hotel
mention the roles and responsibilities of the employees and the cost occurred during to
accomplish the plan.
Steps involved in management plans
 Company needs to analyse the goals and objectives of the management plan.
 Qbic Hotel manager needs to identify the required resources to accomplish the
goals.
 Establish the short goals to complete the long term goals.
 Create some short tasks and time limit to accomplish those goals.
 Analyse the proper implementation of action plan.
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 Determine the new alternatives to complete the objectives.
These are the steps which guides the Qbic Employees to do the work properly. It helps to
maintain good working environment in the company(Gray, 2013.). Better management plans is
the key success to earn maximum revenue.
P2 Project management plan.
Project management plan guides the team members and explain about the objectives in
details(Guercini, 2014.). It helps to give proper planning structure on which employees are
working. It also creates proper communication channel between the employees and subordinates.
To accomplish the Qbic objectives manager needs to follow these steps to full fill the objective
of good management plan:
1. Research project
2. Planning of activities
3. Select Research topic
4. Identifying the problems
5. Set time frame
6. Implementation of action plan
7. Literature review
8. Select methodology
9. Identifying the cost
10. Data interpretation
11. Evaluation of output
12. Completion of results
13. Conclusion and Corrective action Plan
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14. Project Report
15. Compliance of report
 Research project: in this first step Qbic Hotel decides the topic on which they have to
find some new ideas. Like Qbic hotel needs to research on new technologies through
which they can achieve their quality of services better. Research is based on particular
topic on which company wants to grow.
 Planning of activities : The next step of management plan is to do planning. Planning is
the most important process. It helps to decide the objectives and goals of the research. In
this process Qbic needs to plan the activities of adopting new technologies and action
plans(Hacklin, Klang, and Baschera, 2013.). in this process company analyse the pitfalls
so that to remove those conflicts they make the best strategies after identifying the
external environment through management plans plan.
 Select Research topic: In this next process of management plan is to select the topic.
Qbic hotel expand their business through new technologies. It needs to adopt digital
services which gives more flexibility in works. The topic of Qbic Hotel is Digital
technologies.
 Identifying the problems: In this process Qbic needs to identify the problems involves
in the external environment. Sometimes to adopt the new technologies may be some
problems may occur related to cost, lack of skills and knowledge. Research helps to find
out all those difficulties involves in the report. On the other side Qbic Hotel may face the
problems regarding their employees. Like Through adopting new technologies employees
feel discomfort and feel demotivated. These all things may happen during the process.
 Set time frame: In next process of management plan has to sweet the time structure so
that company finish their work on time.
 Implementation of action plan: this process is the most important when Qbic
implement the new technologies in the system. In this operation Qbic needs to implement
the things properly so that the secure their time cost and money cost.
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 Literature review: In this process manager of Qbic hotel review the action plan and
check the whole process.
 Select methodology: To adopt new digital technologies it requires proper method and
knowledge(Heath, Coker, and Viraraghavan, Western Digital Technologies, 2014.).
These days digital technologies are very flexible and creative organisation can earn lots
of money to invest on these technologies. For that they need to follow proper guidance to
implement the technique.
 Identifying the cost : Qbic needs to identify the costs involves in new technology and
measure the profit ratio. Digital technologies are not very much expensive it involves less
expensive with best results.
 Data interpretation: Data interpretation means organisation identify the merit and
demerits of the new technologies and choose the best one. It is based on some numeric or
statistical data. For example Qbic Hotel adopt SEM (Search engine optimization) this
technology helps to show the rank of the company among all other companies in numeric
form. According to that customers decides to go with that particular company. Qbic
needs to adopt best services so that they get first position on internet search engine.
 Evaluation of output: In this process of management plan Qbic needs to analyse the
output from the new technologies(Horst, and Miller, 2013.). In this process Qbic
measures the results of new technologies.
 Completion of results: In this process Qbic needs to check the action plan weather it is
completed or not or what action needs to be taken to remove the unwanted activities.
 Conclusion and Corrective action Plan: In this step Qbic review the management plan.
Weather it is going according to the plan or not. It helps to show the actual performance
out off desired performance.
 Project Report: In this step Qbic needs to make proper management report which shows
the guidelines and methods to achieve the plan.
 Compliance of report: In the last step of management plan. It needs to make report of
the employees so that they can understand the rules and regulations.
5

P3 Work breakdown structure of Qbic Hotel.
Work breakdown structure is the method in which organisation break its work into small
tasks. It helps to maintain the proper communication between mangers and its subordinates. Qbic
Hotel needs to break its work into small partition so that employees so that they do not feel high
work pressure(John Walker, 2014.). Work breakdown structure gives more flexibility to do the
work. In this method employees know its roles and responsibilities that they have to perform. In
this structure everything is mentioned like project name the person who is going to be assigned
for that particular task and the costs involved in that. It is also known as Gantt chart which also
gives the work breakdown structure
Project management Plan
Task Name Duration Start Finish Predecessors
Research Project
Planning
Topic name 5 days 15/04/18 18/04/20
Statements of the research
issue 1 day 19/03/18 19/03/18 2
Allocation of resources and
time frame 4 days 20/0318 24/03/18 2
Implementation
Review of literature 5 days 22/03/18 27/03/18 3
Selection of correct research
methodologies 1 day 28/03/18 29/03/18 4
Data analysis and
interpretation 5 days 30/05/18 18/05/35 5
Evaluation of results and
outcomes 2 days 01/04/18 02/04/18 5
Project closure
Giving conclusion and
recommendation 1 day 03/04/18 03/04/18 6
Results of documentation 1 day 04/04/18 19/03/18 7
Gantt Chart
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This breakdown structure shows the level of action which is taken through the Qbic Hotel
to accomplish the objectives. In this process employees are clearly knows the work and their
time limits. It helps to communicate proper action plans which is important for the organisation.
It includes data, product and services(Mattel, 2015.). It also provides necessary framework
under which team members are work. It involves some hierarchy levels and mentioned the roles
and duties. It helps to maintain the internal environment.
TASK 2
P4 Qualitative and Quantitative research methods to accomplish the objectives.
Research structure: Research is the set of frame in which researcher make the research
report. Through this research report company set their business plans. And identify the problems
and take corrective actions(Newbert, 2015. ). Research design is the type of tool through which
companies take their business expansion plans. Negative research design gives negative impact
on the business growth. This report explains the impacts of digital marketing on the Qbic Hotel.
7

Research Data: it is the collection of information which is depended upon the
assumptions. In this segment's researcher collects all related information regarding research topic
and then analyse those data properly(Nicholls, 2017.). There are different philosophies are
present like interpretvitism, positivism and realism. Learner can collect qualitative data through
interpretvitism philosophies. Through these philosophies compand needs to identify the positive
impact of digital technologies.
Research Design: it is the most helpful element of the research methodologies. It is
based on two approaches quantitative and qualitative that helps to collect data. On the basis of
research design. There are two types of research designs exploratory and conclusive. Present
study will be concluding exploratory research.
Sampling: it is the most important element of research methodologies. There are
generally two types of sampling probable sampling and non probabilistic sampling method.
Present research has been taken 10 employees of Qbic hotel.
Research formulation: from this tool of research company identifying its actual
problems and make new best strategies plans. There are three types of research approaches by
which learner uses to solve the major issues. Inductive, abductive and deductive approach.
Inductive investigation are the research in which learner use find the deep knowledge and make
creative strategies for business growth. Whereas deductive approach is helps to make
assumptions its type of testing the collecting data. In this context learner take inductive approach
to find out the positive impacts or negative impacts of digital technologies.
Data collection: it is the main methodology in research process in which learner collects
the all related information from primary and secondary source. Learner collects primary data
through making own questionnaire in this process they make own questions to collect the other
views. On the other side secondary data in this method researcher collects data through existing
facts from magazines, books, internet, journals. With the helps of
Research limitation: learner used the best method to identify the facts and impacts of
digital marketing(Saldanha, and O'Brien, 2014. ). They adopt the best fruitful approaches and
methods by which researcher take the best decision making for Qbic hotel.
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TASK 3
P5 Analyse the research and data using appropriate tools and techniques
Name
Age:
Gender:
1. Do you think Digital Marketing Is beneficial for Qbic Hotel?
 Yes
 No
2. Do You think Digital technologies helps to sustain the marketing image of Qbic Hotel?
 Yes
 No
3. What are the conflicts in Qbic Hotel?
 Lack of Coordination
 Unstable financial resources
 Need of technology
4. Do you think New technologies give positive impact on Quality of Services?
 Yes
 No
5. Is there any department which affected by Digital technologies other than Marketing?
 Finance
 HR
 Production
 operation
6. Suggest one strategy which gives positive results by adopting digital technologies?
Theme 1
1. 1. Digital marketing is important for the success of Qbic Hotel?
Yes 7
9

No 3
Interpretation : From the above research it can be said that digital marketing is more
important for the growth of business development. Out of 10 members 7 members said that
digital marketing is important for the Qbic Hotel(Nakamura, and Chow-White, 2013.). And out
of 3 members said no that it is expensive for the organisation and it involves higher risk.
According to my point of view company should adopt new advance technologies to improve
their quality of services. It will enhance the customer relationship, client attraction, and increase
profit revenue.
Theme 2
Do You think Digital technologies helps to sustain the marketing image of Qbic Hotel?
Yes 8
No 2
10
Yes No
0
1
2
3
4
5
6
7
8
7
3
Column B