A Study: Digital Technology's Influence on Qbic Hotel Operations

This research project examines the influence of digital technology on the operations and performance of Qbic Hotel. The report investigates the importance of digital tools, their impact on the hotel's performance, and the challenges of integrating emerging technologies. The study includes a literature review discussing the adoption of digital technology in the hospitality industry, focusing on the benefits such as improved communication, customer engagement, and data management. The research methodology outlines an exploratory research design, outlining the research reasoning, strategy, and approach, including data gathering and analysis techniques. The project aims to analyze the impact of digital technology on Qbic Hotel, addressing the importance of digital tools, performance effects, and integration challenges. The report utilizes various sources to provide a comprehensive analysis of the topic.

RESEARCH
PROJECT

Contents
INTRODUCTION....................................................................................................................3
Background of study............................................................................................................3
Aim:......................................................................................................................................4
Objectives.............................................................................................................................4
LITERATURE REVIEW.........................................................................................................4
Importance of digital technology on Qbic Hotel organisation:............................................4
The impact of digital technology upon performance level of Qbic hotel organisation:......5
Investigate the challenges of integrating emerging technologies within Qbic hotel:..........6
RESEARCH METHODOLOGY.............................................................................................7
Research outline...................................................................................................................7
Research reasoning...............................................................................................................8
Strategy.................................................................................................................................8
Research approach................................................................................................................8
Information gathering...........................................................................................................9
Examining............................................................................................................................9
Information investigation.....................................................................................................9
Moral thought.....................................................................................................................10
Legitimacy and unwavering quality...................................................................................10
COURSE OF EVENTS OF RESEARCH..............................................................................10
REFERENCES.......................................................................................................................12

Title: “The impact of digital technology on business operations and business activities; a
study of Qubic hotel.
INTRODUCTION
Background of study
Digital technology has considered as a most effective tools in current business
environment, which is helping business operations to reaching out desired goals and
objectives of organisation. Numbers of tools and techniques of digital technologies can be
applied by organisations to completion of their each business tasks in smooth manner. In
today's world most of the organisations are using digital technological applications and
software to attain their business short terms and long terms aims perfectly Viglia, Minazzi
and Buhalis, (2016). In context of hospitality organisation, numbers of companies are
utilising digital instruments to execution of their day to day works.
In order to completion of business task in respective form, organisational
administration department require implementing innovation and creativity techniques in
context of involvement of digital technological instrument to consider implication
technology to improve its performance level in industry to maintain business performance
level. In the present report will be discussed about Qbic Hotel which is London city based
medium size of organisation. So in case of make betterment in performance level of the
business., its management department require using of digital technological instruments
upon its day to day activities in the hotel to gaining desired range of success or performance
effectiveness within business environment.
So it is being necessary for implement of updated and advanced technological
applications at workplace to instant connecting with all department in the hotel to make
realise them their duty in organisation. It also assists business to droves of data effectively.
With the help of digital instrument, its professionals will be able to knowing about which
material are most essential to company's success Galliers and Leidner, eds., (2014). In
addition, the technological instruments can help the firm to access the accurate demands of
their business in terms of demand transparency of its hospitality and accomplish facilities
within business environment.
Furthermore, the study will be discussed about to proposal of literature review on the
basis of numbers of Viglia, Minazzi and Buhalis, (2016) point of view. Moreover, research

methodology approaches will be utilised by researcher to gaining proper guidelines about
completion of each tasks of research project. Variety of research case studies, interviews and
modelling will be used by researcher to knowing about to impact of digital technology upon
hotel industry business environment.
Aim:
To analysis the impact of digital technology on business operations: A study on Qbic
Hotels
Objectives
 To analysis the meaning and importance of digital technology on Qbic Hotel.
 To examine the impact of digital technology on performance of Qbic hotel.
 To investigate the challenges of integrating emerging technologies within Qbic hotel
LITERATURE REVIEW
Importance of digital technology on Qbic Hotel organisation:
According to Chaffey, (2015) it has stated that, Digital technology made great
impact upon business practices and business performance level in industry efficiently. In
context of hospitality industry which is one of the major emerging industry in the UK,
which is adopting wide range of digital technological instruments to betterment within
existing products and services which is being furnished by them in current marketplace. In
today's world, it being necessary for each hospitality organisations to adoption of digital
technological instruments in order to boost up their performance effectiveness and also
raising productivity of business in industry in respective manner. Howsoever, it has stated
that, digital technology can be adopting by most of the all business sector but in context of
hospitality industry, it has examined that, they have gain wide range of effectiveness within
performance level of enterprise. Before implementation of digital technological instruments,
hotel businesses in UK are bearing high range of operational costing in industry which
makes negative impact upon profitability and productivity scale of firm.
It assists them to maintain consumer's information and relevant data which is needed
to be maintained in well manner. As per Dredge, Airey and Gross,eds., (2014) the impact of
digital technological applications has made great impact within hospitality businesses of the
industry. The Kehoe and Mateer, (2015) also elaborated that, after adoption of digital tools,

hotel business enable to improve communication level among variety of hotel's departments
in firm. The organisations are easily engaging with its existing customers in the industry and
they are also offering wide range of attractive discount offers to bring them towards
consuming hotel's services. Innovation within accommodation services can betterment
within existing services of the business efficiently. Thus, from the above discussion it can be
said that, digital technological instruments has made great impact upon performance level of
firm.
The impact of digital technology upon performance level of Qbic hotel organisation:
As per Dredge, Airey and Gross, eds., (2014) it was elaborated that, varied of
customers and organisations related data or information’s are needed to be saved into safe
places. In this context, it was also described that, numbers of mobile and compute-ring
technological tools and techniques can be adopted by industry to maintain its customer's and
business's confidential data in relevant form. There are numbers of advanced and updated
technological instruments like, cloud computer and mobile tools can be utilised by
organisations to protect and save confidential information related to its existing customer in
marketplace. However, it has considered that, technology help enterprises to saving their
important data in business environment effectively. According to Dredge, Airey and
Gross,eds., (2014) it was stated that, business technology also has made negative impact
upon goodwill and performance effectiveness within industry. Information technology helps
in development in automated processes for businesses but several types’ technology has
been failed to give performance effectiveness within industrial environment significantly.
However, it has stated that, digital informational technology is not only help to
reduce the cost of operation but also saves time of business professionals. They can focus on
other business tasks by saving their essential times. Implementation of information
technology provides the ability to remotely access the company's networking system by
which they can effectively service hospitality facilities within the business environment.
Automation in hospitality operation assist them to completion of variety of business tasks or
operational tasks in respective manner. Thus, from the above discussion, it has stated that,
using of impact of digital technologies has improved the performance level of business in
industry at great form.

Investigate the challenges of integrating emerging technologies within Qbic hotel:
According to Kehoe and Mateer, (2015) elaborated that, numerous challenges has
been facing by hostel organisations in order to making impact of performance level of
business. Protecting information is one of the challenging tasks for the hospitalities
industries. In the hotel, wide range of customer's data and information are needed to be
managed. So it was one of the challenging tasks for the business. So cybercrime are
increasing in case of getting lick-age of customer's data and information which must be in
privacy form in the business environment. So cybercriminal can lick the critical information
related to its customers so it was competitive challenges for the firm. Howsoever, as per
Blal and Sturman, (2014) it has stated that, maintaining customer's satisfaction level in one
of also challenging tasks for the business in industry.
With the help of digital technological instrument, customer convinces level and
satisfaction level has increased. Information technology provides the best tools for
communicating with customers and solving their problems in real time. In this context,
many times, technological errors and falling performance level of digital applications may
reduce the effectiveness of performance level of hotel organisations. Apart from it,
management of resources also were one of the difficult tasks for the organisation. So digital
technology often times, failed to manage resources of the organisation in industry to
effective manner. It reduces the performance effectiveness of the business in present entity.
This, it can be said that, numbers of challenges has faced by organisation in the hotel
industry of UK.
This kind of development is helpful for both the firm and for their clients concerning
one this would make benefits and for other it is sort of social event information. Customers
would get lost of information and finding out about the things and organization of
association with the objective that it ends up being basic for them to recognize whether to
buy or not. Li, Da Xu, and Zhao, (2015) fused that it is commitment of displaying division
to show their customer their things and organizations so it ends up being straightforward for
them to scan for good things for them. There are various advancing procedures which must
be grasped by all associations with the objective that their things and organizations are
interfacing towards the distinctive segments of customers in this manner that they could
extend their base of customers Hossain, and Hasan (2015). There is less cost to set up

modernized development on the business which calls for more noteworthy work. The
impact of automated advancing on the components of association and its advantages are
uncommonly higher as this would enable them to procure measures of advantages and
consequently growing their effects in publicize.
It was joined that there are various troubles which could look by associations which
are using this automated development into their major working like that of setting up the
progressed exhibiting. They need to do various things or there are a couple of limits which
are attached with this including route in case they are chipping away at the limit and sharing
of the information utilizing cloud development. Other than this advancing of association
would be upgraded in case they are executing the use of development in their step by step
exercises. Ghaffour, Bundschuh and Goosen, (2015) said that promotion libber use of
automated kind of development would enable the firm to gain higher measure of advantages
and arrangements which in this way would empower association in growing their market to
share and customers.
RESEARCH METHODOLOGY
So as to direct the examination program, it is critical to center around the exploration
philosophies. This is on the grounds that, it thought about valuable program with
instruments and systems. It is the most ideal approach to decides idea and achieve more
orderly outcomes at working environment (Leitão, Colombo and Karnouskos, 2016).
Procedure would incorporate all methods and instruments that are to be utilized by scientist
with the goal that it turns out to be simple for them to direct research and defining
conclusions. This would likewise be advising what gathering strategies they have to apply,
how information could be translated and how they would make conclusions are for the most
part parts which should be incorporated. Following are distinctive devices have been
executed that thinks about program in precise way:
Research outline
Research configuration think about vital part in the business to direct powerful
research at work environment. There are a few sorts of research configuration exist that
accomplishes more critical outcomes at work environment. Distinctive apparatuses and
systems think about that spotlights on the coveted outcomes and results in the undertaking.
Diverse kinds of research outlines are, for example, trial, exploratory, and illustrative, and

so on decides to attempt viable working at independent venture. From the above specialist
select exploratory research outline that assesses comes about with hypothesis and plan
successful working at working environment. It helps to execute consider in fruitful way
(Saleem, Rehmani and Zeadally, 2015).
Research reasoning
It is another examination strategy part in which compelling working discovered to
center around the subjective outcomes at work environment. With this respect, hypothesis
and models of powerful research program has been actualized to make legitimate calculated
outcomes. Execution incorporated to discover inside and out data in the business. It conveys
ramifications of advanced innovation in Qbic lodging. There are two sorts of research
theories exist, for example, interpretivism and positivism. With consider interpretivism
examine logic, subjective outcomes will be achieve make noteworthy outcomes. Next to
this, positivism examine theory considers characterize set of goals and achieve wanted
outcomes also. Show consider in light of the interpretivism to gather crisp and pertinent data
towards the points and destinations.
Strategy
Research methodology is critical component which received to attempt program in
deliberate way. In such manner, reasonable strategies have been considered to attempt
investigate program and find valuable outcomes. There are predominantly two components
think about, for example, subjective and quantitative research techniques. From the both,
show investigate in view of subjective research methodology in which analyst ready to
discover valuable results in wanted way (Taylor, Bogdan and DeVault, 2015).
Research approach
It is likewise vital component to lead the examination program. With this
perspective, suitable process and method think about that helps to discover valuable
outcome at work environment. What's more, it likewise recognizes comes about with
enhance deliberate execution in business condition. Research approach considers the best
technique that decides model and speculations at working environment. It builds learning
and target accomplishment. There are two sorts of research approaches exist, for example,
inductive and deductive (Lewis, 2015). For the present research, deductive research
approach has been utilized that distinguishes noteworthy program at work environment.

Information gathering
It is thought to be a standout amongst the most essential part of the general research
system, where, a particular strategy for information gathering is picked in a way to satisfy
the necessities of points and targets of the examination. The information can be gathered in
essential or optional arrangement. Essential information is one where, direct information is
gathered for the exploration in order to guarantee that the data as of now exists isn't utilized
as a part of it (Ledford and Gast, 2018). Further, optional information can be gathered
through the sources where information has just been distributed. Subsequently, in the
present situation, both essential and auxiliary information will be utilized where, essential
information will be gathered as poll and then again, optional information will be gathered
through books, diaries and other online assets.
Examining
Test is subset of the populace. Since, it isn't conceivable to settle on entire of the
populace, it end up critical to persistently pick the populace in such a way, to the point that
correct sort of yield can be produced put of the examination being made. Consequently, in
the present research on computerized innovation, irregular likelihood testing strategy will be
utilized by the scientist in order to achieve the particular outcomes. Consequently, 20
representatives of Qbic inn will picked to investigate the principle point of the exploration
and survey the suggestion computerized innovation on the business.
Information investigation
Information investigation is another imperative part of the exploration which helps
in learning the best strategy that can be utilized by the analyst to examine the information.
There are two kinds of strategies that can be received by the agent. These are, subjective
technique and quantitative strategy. In the subjective approach, it helps in discovering inside
and out learning of the exploration in such a way, to the point that greatest information can
be produced out of it, However, if there should be an occurrence of quantitative
investigation, factual devices are utilized as a part of request to draw out the outcomes. In
the present venture, subjective sort of information examination strategy will be utilized
where topics will be detailed to draw out the outcomes (Taylor, Bogdan and DeVault,
2015).

Moral thought
It is critical that every one of the morals are being contemplated by the scientist
while directing the examination. Henceforth, [following morals will be thought about by the
scientist:
• Prior Approval: Prior endorsement will be taken from the chiefs from whom
information will be gathered by the analyst and no undue impact or pressure will be utilized
to accumulate the outcomes from them.
• Confidentiality: All the information gathered as poll will be kept private and name
and other individual data of the respondents won't be uncovered to the peruser of the
exploration.
Legitimacy and unwavering quality
The information and results quit the exploration will be sufficiently legitimate and
perusers can satisfactorily depend on the same. Just bona fide wellsprings of data will be
mulled over to guarantee that the gathered information and results did of it are sufficiently
real.
COURSE OF EVENTS OF RESEARCH
Following are sure exercises consider in the present research proposition. These
exercises help to consider methodical research comes about at working environment.
Likewise, according to setting of time, errand has been finished with the goal that it will
center around the achievement of objectives and destinations too. Besides, results and
results are additionally in view of the exercises' execution with the goal that it is imperative
to center on the present research.
Activity/Week 1 2 3 4 5 6 7 8 9 10 11 12
Research proposal writing

Understanding and reading of literature
Ascertain objectives and goals
Literature review drafting
Secondary data collection
Secondary data analysis
Research approach development
Research methodology drafting
Questionnaire formulating
Arranging interviews
Conducting interview programs
Information gathering
Draft findings
Data evaluating
Other chapters finalizing
Draft findings chapter
Submission to tutor and awaiting feedback
Revising the final draft
Printing and binding
Submit

REFERENCES
Books and Journals
Baum, T. ed., 2016. Human resource issues in international tourism. Elsevier.
Blal, I. and Sturman, M. C., 2014. The differential effects of the quality and quantity of
online reviews on hotel room sales. Cornell Hospitality Quarterly, 55(4), pp.365-
375.
Chaffey, D., 2015. Digital business and E-commerce management. Pearson Education
Limited.
Dredge, D., Airey, D. and Gross, M. J. eds., 2014. The Routledge handbook of tourism
and hospitality education. Routledge.
Galliers, R. D. and Leidner, D. E. eds., 2014. Strategic information management:
challenges and strategies in managing information systems. Routledge.
Ghaffour, N., Bundschuh, J., and Goosen, M.F., 2015. Renewable energy-driven
desalination technologies: A comprehensive review on challenges and potential
applications of integrated systems. Desalination. 356. pp.94-114.
Hossain, E. and Hasan, M., 2015. 5G cellular: key enabling technologies and research
challenges. IEEE Instrumentation & Measurement Magazine. 18(3). pp.11-21.
Kehoe, K. and Mateer, J., 2015. The impact of digital technology on the distribution
value chain model of independent feature films in the UK. International Journal on
Media Management, 17(2), pp.93-108.
Ledford, J.R. and Gast, D.L., 2018. Single case research methodology: Applications in
special education and behavioral sciences. Routledge
Leitão, P., Colombo, A.W. and Karnouskos, S., 2016. Industrial automation based on
cyber-physical systems technologies: Prototype implementations and challenges.
Computers in Industry. 81. pp.11-25.
Lewis, S., 2015. Qualitative inquiry and research design: Choosing among five
approaches. Health promotion practice. 16(4). pp.473-475.
Li, S., Da Xu, L. and Zhao, S., 2015. The internet of things: a survey. Information
Systems Frontiers. 17(2). pp.243-259.