Analyzing CSR Activities for Business Promotion: Qbic Hotel Case Study

This report focuses on the Corporate Social Responsibility (CSR) activities of Qbic Hotel, a small-sized enterprise in London, and their impact on promoting its products and services. The report begins with an introduction outlining the importance of CSR in the business environment, followed by Task 1 which includes project aims, objectives, and a project management plan incorporating a work breakdown structure and Gantt chart. Task 2 details the application of qualitative and quantitative research methods, including questionnaires. Task 3 involves the analysis of research data using appropriate tools and techniques, such as research design, philosophy, and data collection methods. The report concludes with recommendations for Qbic Hotel and a reflection on the value of undertaking research to meet objectives and goals, emphasizing the benefits of CSR activities for enhancing productivity and outcomes. References are also provided. The report aims to provide insights into how CSR initiatives can be effectively used to achieve business goals, promote products, and improve customer satisfaction.

MANAGING SUCCESSFUL
BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Project aims and objectives...............................................................................................3
P2 Project management plan that covers such aspects of cost, scope, time, quality..............5
P3 Produce a work breakdown structure and Gantt chart to provide time frame...................6
TASK 2............................................................................................................................................7
P4 Carry out small scale research by applying qualitative and quantitative research methods
................................................................................................................................................7
TASK 3............................................................................................................................................9
P5 Analysis research and data using appropriate tools and techniques..................................9
P6 Appropriate recommendations........................................................................................15
TASK 4..........................................................................................................................................16
P7 Reflect on the value of undertaking research to meet with objectives and goals............16
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................19

INTRODUCTION
In order to make successful operations within the business environment, organisation is
working to fulfil each customer requirement and needs. Apart from this, there are also some
people who not getting effective benefits and outcomes within the business environment and
market (Dale, Bamford and van der Wiele, 2016). As results, Corporate Social Responsibility
needs to carry at workplace for developing results and performances at workplace. This is
because; society is facing various issues that create problems to take responsibility and outcomes
in effective manner. Business facing issues to satisfy them at workplace and to demonstrate
effective services to improves their standard of living. In addition to this, government also made
some advantages to dealing with outcomes and performances at workplace which develop
profitability at results at workplace (Aronson, Shenhar and Patanakul, 2013). With the help of
such CSR activities, the business can comply, and accomplish results and performances in
effective manner. This activity also assists to make sustainable objectives within the
organisation.
In this context, present study is based on Qbic hotel which is small size organisation and
provides different types of services in London to satisfy customer. For gaining insight knowledge
of the company, present report covers techniques and such methods to provide effective services
in the hotel industry. Furthermore, it is also cover responses of each person at workplace to attain
targets and goals within the enterprise. Moreover, it includes aims and objectives to attain
positive results within the enterprise.
TASK 1
P1 Project aims and objectives
CSR activity is not only beneficial for welfare of society of the organisation, but it is also
creates advantages to enhance productivity and outcomes at workplace. This assists to
demonstrate various positive advantages within the business environment which make
profitability and positive outcomes. Every enterprise carries this activity for attain positively
each person at workplace (Goh, Sabnani and Tan, 2015). Qbic hotel is small and medium size
enterprise, so that they are continuous trying to attract potential customer towards the business
and its operations. It can also beneficial to promote the products and services, of the company.
With the help of carry different types of activity, the company can make their goodwill which

assist to attract more customer towards the business enterprise. As results, goodwill also
demonstrates through CSR activity within the business unit of Qbic hotel.
In addition to this, the chosen enterprise can focus on benefits which make profitability
and effective results at workplace (Razalli, Ringim and Hassan, 2015). There are certain
promotional advantages also take place which make effective results and outcomes in Qbic hotel.
Therefore, the company can make long term targets which assist to attain goals and objectives in
the organisation.
Topic: CSR activities which assist to promote business products and services.
Background of the project:
Main aim of this project is to focus on CSR activity which promote to Qbic hotel
products and services. In this aspect, sustainable objectives are demonstrates at workplace which
assist to meet with targets and positive outcomes. With the help of following this activity, the
chosen business give their participation to enhance GDP of the nation as results, they will easily
attain competitive advantages at workplace. Promotion of goods and services are included
achievement of more customers towards the business operations (Razalli, Ringim and Hassan,
2015). In present time, at workplace such issues are arising which creates many problems for
attract potential customer towards the company. Thus, the chosen company require focus on
activities which assist to solve the business issues and problems within the business environment.
They are facing problems, because the company not focusing on each customer demand and
requirement. As results, it is important to make sustainable targets at workplace through targets
can be ascertain within the business environment. In this way, government make certain rules
and regulations for Qbic hotel to support it systematic way (Dale, Bamford and van der Wiele,
2016).
Aims: To determines CSR activity which assist to promote business products and services: Case
study of Qbic hotel.
Objectives:
 To ascertains benefits of CSR activity to promote business products and services.
 To make link between CSR activity to attain goals and objectives.
 To identify impact of CSR activity on promotion of products and services.
 To assess techniques which assist to meet Qbic hotel to promote products and services
(Aronson, Shenhar and Patanakul, 2013).

Questions of research
 What are benefits to accomplish promotion of business products and services?
 What is the link between CSR activity and their goals and objectives?
 What are the impact of CSR activity on promotion of products and services?
 What are the techniques that are require at workplace for promote the products and
services?
P2 Project management plan that covers such aspects of cost, scope, time, quality

P3 Produce a work breakdown structure and Gantt chart to provide time frame
Work break down structure is determining of segregating the whole targets in different
small activities. It will assist to manage business results and operations in effective manner.
There are various elements in which the company need to break the targets and goals in effective
aspects (Goh, Sabnani and Tan, 2015). It is very essential to make easy task through demonstrate
in different activity. It assists to achieve goals and objectives of Qbic hotel. As results, products
and services can be promoted at workplace easily. Another advantage for breaking the structure
consider reducing cost for each activity so that goals and targets can be achieve at workplace in
systematic way. The company can also easily monitor each element and activity that create
advantages for promote products and services at workplace. With the help of effective
monitoring, manager can easily identify certain problems that create positive impact on the
business and its results (Aronson, Shenhar and Patanakul, 2013).
In addition to this, work breakdown structure also assists to create positive
communication among various members so that it will generate results and performances
effectively. Manager can make their direct contact with each person so that it will assist to
conduct different activity through ascertain results and performances. It will make results and
performances in positive way (Dale, Bamford and van der Wiele, 2016).

Figure 1: work break down structure
TASK 2
P4 Carry out small scale research by applying qualitative and quantitative research methods
It is very important for each business, to identify impact of CSR activity on Qbic hotel to
promote their products and services within the market. With the help of qualitative and
quantitative methods, the company can collect data which are using for ascertain results in

systematic manner. In addition to this, with the carry qualitative data the company can ascertain
their results and performances at workplace. In this way, they can use books, journals, magazines
and many other elements which provide useful information or attain positive business results.
There are journals, newspaper, articles and many other secondary data are included which assist
to make effective results (Aronson, Shenhar and Patanakul, 2013). In this way, the company
collect information for attain results and performances for achieve results and performances at
workplace. When researcher takes views from different people, there are such aspects which
assist to make results and performance at workplace.
On the other hand, quantitative method use that assist to measure outcomes and
performances at workplace. In this aspect, information collects which evaluates promotion of
business products and services (Dale, Bamford and van der Wiele, 2016). Quantities data assist
to take primary data which can be assess through questionnaire. It assists to collect relevant and
effective outcomes at workplace which demonstrate sustainable environment at workplace.
Questionnaire
Name: _______
Gender: _________
Age: _____________
1. CSR activity assists to promote products and services of Qbic hotel
 Yes ( )
 No ( )
2. Are you agree with CSR activity which promote products and services of Qbic hotel
 Strongly agree
 Agree ( )
 Neutral ( )
 Disagree ( )
 Strongly disagree ( )
3. Is CSR activity create positive impact on the business performances of Qbic hotel
 Yes ( )
 No ( )
4. Which is the most preferable activity of chosen enterprise
 Environment protection ( )

 Child labour ( )
 Women empowerment ( )
5. Main advantages to plan CSR activity within Qbic hotel
 Brand reputation ( )
 Customer satisfaction ( )
 Goodwill in market ( )
6. Time to perform CSR activity at workplace
 Once in month ( )
 Once in year ( )
 Every 3 months ( )
7. Are you think that government support to CSR activity of Qbic hotel
 Strongly agree ( )
 Agree ( )
 Neutral ( )
 Disagree ( )
TASK 3
P5 Analysis research and data using appropriate tools and techniques
In order to perform functions and operations, there are various tools and techniques
which assist to analysis business performances and outcomes at workplace (Razalli, Ringim and
Hassan, 2015). They are as follows:
Research design
Research design is demonstrate blueprint which carry research and impact of different
activity. As results, the company can analysis their performances and outcomes for measure
results at workplace. There are mainly three types of research is taken at workplace such as
descriptive, exploratory and experimental (Goh, Sabnani and Tan, 2015). For conducting
research program in Qbic, descriptive research design is taken at workplace that carries different
types of CSR activities within the enterprise. As results, the company can assess their results and
outcomes and performances at workplace. It will assist to promote products and services at
workplace.
Research Philosophy

It assists to identify data which uses at workplace. In this way, the company is analysis
their results through carry different activities within the chosen business. In this context, two
types of research philosophy are taken such as positivism and interpretivism (Aronson, Shenhar
and Patanakul, 2013). This method assists to evaluate data so that results can be ascertain as per
the evaluation. Different researcher tak distinctive element to serve their products and services at
different areas. As results, profitability can be maintains at workplace which develops positive
results and performances at workplace.
Data collection
In this aspect, the company assess two types of data such as primary and secondary
(Razalli, Ringim and Hassan, 2015). In this way, results within Qbic hotel is carry in effective
aspect which ascertain for analysis business performances and outcomes. With the help of
questionnaire, primary research can be ascertained at workplace which develops results and
performances at workplace. It assists to ascertain crucial outcomes at workplace. On the other
hand, when secondary data are collected researcher take books, journals, magazines and different
article, etc. In this way, the company can find whether CSR activities are ascertain or not at
workplace (Dale, Bamford and van der Wiele, 2016).
Data analysis
In order to make effective results, data analysis is another technique which is used at
workplace for demonstrate positive outcomes. In this way, researcher analysis in thematic way
which assist to develop market and profitability at workplace. Thus, promotion of different
products and services can be ascertain at workplace for create results positively. In addition to
this, researcher also analysis impact of their activity on business results and outcomes (Saebi and
Foss, 2015). Data analysis is very important element which demonstrate results and
performances according to customer requirement so that targets and profitability can be manage
at workplace which require to perform different activities at workplace.
Limitation
There are different types of limitation take place which faced by researcher to
demonstrate results and performances at workplace. In this way, main limitation which face by
the workplace is miss communication and interaction among people which create negative
impact on the business performances (Shackelford, 2014).
Data analysis

Table 1. CSR take place to demonstrate effective results and performances at workplace
1. CSR activity assists to promote products and services of Qbic hotel
Yes 15
No 5
Yes No
0
2
4
6
8
10
12
14
16
Frequency
Frequency
From the above research, it has been assess that CSR activity of Qbic hotel
perform functions effectively at workplace. In this aspect, various activities demonstrate by the
company which assist to provides various benefits. From the 20 respondents, 15 are giving
positive feedback for ascertain CSR activity at workplace. On the other hand, 5 giving negative
feedback for ascertain CSR at workplace (Petit, 2016).
Table 2. Are you agree with CSR activity which promote products and services of Qbic hotel
Strongly agree 8
Agree 3
Neutral 3
Disagree 4
Strongly disagree 2

Strongly
agree Agree Neutral Disagree Strongly
disagree
0
1
2
3
4
5
6
7
8
Frequency
Frequency
From the above graph, it can be assess that there are 20 respondents in which 8 are major
take part to ascertain effective results and performances at workplace. They are agree for
determining CSR activity at workplace (Aronson, Shenhar and Patanakul, 2013). This is
because; this activity is also promoted by the government so that targets and outcomes are taking
positively within the business environment.
Table 3. Is CSR activity create positive impact on the business performances of Qbic hotel
Child labour 5
Women empowerment 8
Environment protection 7
Child labour Empowering
women Environment
protection
0
1
2
3
4
5
6
7
8
Frequency
Frequency