Research Report: Impact of Digital Tech on Qbic Hotel Growth

This report examines the impact of digital technology on the growth and innovation of Qbic Hotel, a small business in the hospitality industry. The project includes an introduction to digitalization, its relationship with business growth, and an analysis of its impact on Qbic Hotel. It presents a project management plan with a work breakdown structure and Gantt chart, outlining tasks, durations, and costs. The research employs both qualitative and quantitative research methods, utilizing interpretivism philosophy and a deductive approach. The report details the research methodology, including research philosophy, approach, design, and strategy, as well as sampling techniques. Data analysis tools and techniques are applied to provide recommendations and conclusions, reflecting on the value of undertaking such research. The study aims to provide a comprehensive understanding of how digital technology can support small business growth and innovation, offering practical strategies for improvement.

Managing a Successful
Business Project

TABLE OF CONTENTS
RESEARCH TOPIC........................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aim and objectives for selected scenario..............................................................1
P2 Project Management Plan .................................................................................................3
P3 Work Break down structure and Gantt Chart....................................................................6
TASK 2............................................................................................................................................7
P4 Small scale research by applying qualitative and quantitative research methods.............7
P5 Data and research analysis using tools and techniques.....................................................9
P6 Appropriate recommendations and meaningful conclusion............................................18
TASK 7..........................................................................................................................................19
P7 Reflection on the values of undertaking research..........................................................19
Appendix.......................................................................................................................................20
Log book........................................................................................................................................20
Performance review.......................................................................................................................21
REFERENCES..............................................................................................................................24

RESEARCH TOPIC
“The impact of digital technology supporting small business growth and
innovation
INTRODUCTION
Nowadays digitalisation creates more impact on business activities. It helps to run a
business in better way and maximizes more profit. The project is dealt with a company Qbic
Hotel which is small business enterprise in hospitality industry It's performance is also increases
using digitalisation. The below project also presents a structure and Gantt chart with different
stages for completion. The report present the objective of using digital technology as it help to
increase the base of customers and aware the people about social media. The project also deals
with scope, cost and quality of using digital technology. It also tells us different qualitative and
quantitative research methods to meet the aim and objectives of QBIC hotel. The report also
analyses different tools and techniques and recommendations with conclusion which help in the
growth and performance of a company. It also reflects values of research to meet the need and
wants with objectives.
TASK 1
P1 Project aim and objectives for selected scenario
Background of study
Information and technologies are continuously rising in the present competitive
environment. Nowadays, researchers and software engineers are developing new and hybrid
technologies which has provided supported in reducing manual efforts, saving time as well as
cost of enterprise (Shaw and et.al, 2012). Small business enterprise and economy realises
significant benefits by embracing mobile and internet technologies to transform their operations.
Digital innovation is considered as use of digital tools or infrastructure to grow all-
important areas of business including finance, HR, marketing and production (Vigdor, Ladd and
Martinez, 2014). Hospitality industry has achieved high growth after innovating and
transforming its business model through digitalisation. By adapting new technologies, hospitality
firms have increased their facilities such as online service, E- payment, online booking that has
provided ample of profits by increasing customer's satisfaction and reducing cost of operations
1

(Murat and Baki, 2011). In accordance with this, present research includes different aspects of
digital technology that supports the growth and innovation of small business enterprise
(Westerman, Bonnet, and McAfee, 2014).With the support of appropriate structure and effective
research methodology, this project will provide support in analysing the influence of digital
technology on growth and innovation of business in hospitality industry (Fitzgerald and et.al.,
2014). For carrying out research, Qbic Hotel is taken in to consideration by scholar.
Organisation aims to facilitate new and quality services to its customers. Further,
technology has reduced extra efforts of Qbic Hotel and also provided support in decreasing their
cost of operations (Cavalcante, Kesting and Ulhøi, 2011). At present, company has achieved
competencies to generate ample of data and information about customers, employees and
stakeholders. While there are some challenges have been occurred faced by company to sustain
its position in hospitality industry. Below given are the aims and objectives of present research
project such as:
2

Research Aim: “To analyse the impact of digital technology on innovation and growth of small
business enterprise in hospitality industry- A Study on Qbic hotel
Research Objectives
 To analyse the concept of digitalization in accordance with small business enterprise
 To understand the relationship between digitalization and growth in hospitality industry
 To recognise the impact of digital technology on growth and innovation at Qbic Hotel
 To recommend strategies for improvement in application of digital technology to
embrace growth and innovation at Qbic Hotel
Research Questions
 What is the concept of digitalization in accordance with small business enterprise?
 What is the relationship between digitalization and growth in hospitality industry?
 What is the impact of digital technology on growth and innovation at Qbic Hotel?
P2 Project Management Plan
Project management plan is analysed as appropriate framework which involves activities
to be done by scholar for completion of project in appropriate manner (Urquía Grande, Pérez
Estébanez and Muñoz Colomina, 2011). Creating a project management plan provides assistance
in identification of sequence according to which different activities and tasks have been
continuously executed during the process of research.
3

Task
Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled Project 40 days Thu 21-06-
18
Wed 15-08-
18
Auto
Scheduled Phase of planning 15 days Thu 21-06-
18
Wed 11-07-
18
Auto
Scheduled
Topic identification
and selection 5 days Thu 21-06-
18
Wed 27-06-
18
Auto
Scheduled
Research Issue
statement 6 days Thu 28-06-
18
Thu 05-07-
18 3
Auto
Scheduled Allocation of resources 4 days Fri 06-07-18 Wed 11-07-
18 4
Auto
Scheduled Implementation 14 days Fri 06-07-18 Wed 25-07-
18
Auto
Scheduled Literature review 7 days Fri 06-07-18 Mon 16-07-
18 4
Auto
Scheduled
Selection of research
methodology 6 days Fri 06-07-18 Fri 13-07-18 4,3
Auto
Scheduled
Data analysis and
interpretation 4 days Mon 16-07-
18
Thu 19-07-
18 8
Auto
Scheduled Evaluation of findings 2 days Fri 20-07-18 Mon 23-07-
18 9
Auto
Scheduled
Documentation of
project 2 days Tue 24-07-
18
Wed 25-07-
18 9,10
Auto
Scheduled Project closer 4 days Tue 24-07-
18 Fri 27-07-18
Auto Recommendation and 3 days Tue 24-07- Thu 26-07- 10
4

Scheduled meaningful conclusion 18 18
Auto
Scheduled
Final editing and
submission 1 day Fri 27-07-18 Fri 27-07-18 13
Cost: In order to carry out research, there are several necessary expenses that need to be done by
scholar (Bharadwaj and et.al, 2013). In present context, there are some expenditures have been
incurred by scholar for completing the activities in a plan such as travelling expenses, material,
licensing, communication and documentation of project. Specific budget has been created by
scholar for each activity because this method or technique aids researcher in administration of
project cost and completion of project with available resources in appropriate manner.
Expenses Estimated Cost (In GBP)
Material cost £200.00
Stationery cost £300.00
Software Installation £700.00
Sourcing secondary articles £1800.00
Administration Expenses £200.00
Technical expenses £200.00
Total £3400.00
 Scope: It is a statement that clearly determines vision and goals created by scholar to
accomplish it. Scope of this project is to analyse the opportunities of growth and
innovation for small business enterprise through implementation of digital technology. It
also points out the strategies and methods which are used by researcher to attain
objectives.
 Time: For successful completion, researcher needs to focus on time limit in which
activities are required to be completed. In this research, all activities and procedures are
directly linked with each other. In this, time management strategy will be used to meet
the targets.
5

 Quality: Another crucial factor which implies to collection of relevant data, analysis and
evaluation using appropriate tools and techniques in order to make research more
reliable. Appropriate research methodology will be used to attain correct results which
increase the quality of research.
 Communication: In this project, scholar will provide weekly update of progress to team
members and stakeholders by using Email, Skype and message. Further, information
about follow up of action plan will also be communicated to supervisor.
 Risk: There are various kinds of risk which are associated with conducting this activity.
One major risk is Bias in data collected from selected participants. This factor will
provide negative impact on decision of researcher in accordance with this research.
P3 Work Break down structure and Gantt Chart.
Gantt chart
6

Network diagram
TASK 2
P4 Small scale research by applying qualitative and quantitative research methods
Research methodology
It implies to specific procedures or essential techniques employed for identification,
selection, processing and analysis of information about impact of digital technology supporting
small business growth and innovation (Neuman, 2013). This section allows researcher to
critically evaluate overall validity and reliability of this study. Research methodology provide
ways to systematically and logically resolve research problems and help researcher in
understanding the process not only the product of research but also analyse the methods which
are useful in obtaining relevant information (Williams, 2011). In present research, there are
some specific methodologies have been selected by scholar to carry out research on impact of
digital technology on growth and innovation of Qbic Hotel in hospitality industry. These
important methodologies are discussed below:
7

Research Philosophy
It is considered as belief about the way in which the data about the phenomenon will be
gathered, analysed and utilised. It usually deals with the source, nature and development of
technology. There are usually four types of research philosophy such as pragmatism, positivism,
interpretivism and realism (Taylor, Bogdan and DeVault, 2015). For analysing the impact of
digital technology on small business growth and innovation, scholar has utilized interpretivism
philosophy of research as it helps the researcher to determine the element of study. It is selected
on the basis of fact that it will provide support in deriving information from interview and
observation.
Research approach
Research approach is considered as appropriate framework designed by researcher for
testing assumption and hypothesis. The approach mainly points out the method used by scholar
for carrying out research inn appropriate manner. There are usually two types of research
approaches such as qualitative and quantitative approach (Mackey and Gass, 2015). In this
research, deductive approach is used by scholar as it helps in analysing current issues and helps
in addressing research problems. This approach is selected on the basis of fact that it does not
involve creation of hypothesis.
Research Design
Investigation design is overall strategy which is used by scholar for integration of
research components in such an effective and logical manner thereby ensuring the outcomes will
address the research problems (Miller and et.al, 2012). Explanatory research design is used by
researcher by depending upon the fact that it will assist scholar in providing important
explanation about procedure (Silverman, 2016). It is also helps in collection of data on the
impact of digital technology on small business growth and innovation.
Research Strategy
It is considered as overall plan which involves steps that needs to be followed by scholar
for collection of data and completion of research in appropriate manner. As per analysis, there
are usually two types of research strategy such as qualitative and Quantitative research
philosophy (Roberts, 2013). In this research, scholar has carried out an analysis on impact of
digital technologies on small business growth and innovation. In this context, both qualitative
8

and quantitative research strategies have been used by scholar for collection of primary and
secondary data effectively.
Sampling
It is an important part of research methodology that involves selection of participants
from large number population for carrying primary analysis. Sampling has been conducted with
an aim of examining various research in order to collect data (Flick, 2015). As per study,
sampling has been divided in to two categories such as probabilistic and non-probabilistic
sampling. In this project, scholar needs to select small sample size for research, therefore,
simple random sampling has been used by scholar for selection of participants. 10 managers of
Qbic hotel are selected as sample as they will provide relevant information about organisation.
This technique is selected as in random sampling every person in population get equal
opportunity for being a part of sampling
Data Collection
It implies to method used for gathering relevant data related to impact of digital
technology on small business growth and innovation. There are two methods of data collection
such as primary and secondary (Panneerselvam, 2014). In this, questionnaire is designed by
scholar as a tool for collection of data from selected sample size of 10 Qbic hotel managers.
Further, scholar has also utilized secondary articles, journals and books for gathering secondary
information. By using both methods, scholar will be able to make research more accurate and
reliable.
Data Analysis
It is a process which involves some tools and techniques used for transformation of data
collected from primary sources for making useful information and interpretation of relevant
research outcomes (Smith, 2015). In this project, Thematic analysis method has been utilized by
scholar to carry out research on analysis of impact of digital technology on business activities in
appropriate manner. Themes are prepared to state the findings of study which helps in providing
meaningful conclusion.
TASK 3
P5 Data and research analysis using tools and techniques.
QUESTIONNAIRE
9

Candidate Name:
Designation:
Company:
1. How would you determine the size of the business you work for?
(a) Micro business
(b) Small
(c) Medium sized
(d) Large
2. Does Qbic hotel use digital technology in its day to day business operations.
(a) Yes
(b) No
(c) Not sure
3. Do you think that use of digital technology has improvement products and service of Qbic
Hotel?
(a) Agree
(b) Disagree
(c) Neutral
4. Does digitalisation of business activities has improved the growth of Qbic Hotel in
hospitality industry?
(a) Agree
(b) Disagree
(c) Neutral
5. From the above, which is the most important benefits of implementing digital technology at
Qbic hotel?
(a) Decrease in operating cost
(b) Increase in employee efficiency
(c) Brand recognition
10