Qbic Hotel: Business Performance, Recommendations, and Expansion

This report provides a comprehensive analysis of Qbic Hotel, a small business, examining its strengths, weaknesses, and overall business performance. The report includes a SWOT analysis, comparative measures of business performance, and recommendations for overcoming identified weaknesses. It suggests actions such as improved management, targeted marketing, and employee training to enhance operations. Furthermore, the report explores strategies for maintaining and strengthening existing performance, including continuous evaluation, customer feedback, and employee motivation. It also recommends areas for business expansion, such as marketing research and the application of the Ansoff matrix to diversify offerings. Finally, the report assesses existing business objectives and plans, proposing revisions and action plans to address weaknesses and facilitate growth within the business environment.

SMALL BUSINESS
ENTERPRISE

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Produce profile of the company which demonstrate strength and weaknesses of the
company......................................................................................................................................1
1.2 Comparative measures of business performance of Qbic hotel............................................2
TASK 2............................................................................................................................................3
2.1 Recommendation and justifications with appropriate actions to overcome weaknesses at
workplace....................................................................................................................................3
2.2 Ways which assist to maintained and strengthened existing performance...........................4
2.3 Recommendation and justifications to expand business in new areas..................................5
TASK 3............................................................................................................................................6
3.1 Produce assessment of existing business objectives plans....................................................6
3.2 Revised business plan to incorporate changes to overcome weaknesses..............................7
3.3 Action plan to implement changes which identified at workplace.......................................8
TASK 4............................................................................................................................................9
4.1 Impact of changes within the business environment.............................................................9
4.2 Plan to manage changes with theory and example................................................................9
4.2 Monitor the improvement of performances and their operations........................................10
CONCLUSION..............................................................................................................................11
REFERENCES................................................................................................................................1

INTRODUCTION
Small business privately owns their functions and operations which assist to meet with
effective results and performances. They are contributes their participation to enhance GDP
growth of the country (De Mel and et.al., 2014). This type of businesses can be owns their
outcomes in different types of organisations such as corporation, partnership and sole
proprietorship. In this context, present report is based on Qbic hotel which has less than 50
employees who are participates to achieve more profits and revenue at workplace. They are
producing products and services as medium size operations. As results, they are contributing part
to attain results and performances in effective manner. Therefore, assignment is discussing on
profile of the company which assist to demonstrate strength and weaknesses. Furthermore, it also
included recommendation for overcome issues and problems of the chosen firm. Moreover, it
focusses on revised plan to support to different changes at workplace. In addition to this, plan has
to be made which make proposed changes within the enterprise.
TASK 1
1.1 Produce profile of the company which demonstrate strength and weaknesses of the company
Qbic hotel is well working with developing their outcomes and performances at
workplace. In this aspect, they are delivering effective services to each customer which make
profitability and positive results. They are focusses on planning and direction decisions that
assist to find key issues (Groen and et.al., 2015). In this way, they possessing following strength
and weaknesses to demonstrate positive results:
Strength:
 Qbic hotel possess effective capabilities which assist to grow business operations and
outcomes at workplace.
 The company has skilled labour and employee who gives their full support to accomplish
desire results within the business environment.
 Business is locating at very good location through they will attract more customer
towards the business operations. It creates positive impact on each customer and they are
using services of the chosen business (Cocker and et.al., 2013).
 In addition to this, the organisation has growing sales outcomes which make effective
turnover to create goodwill of the company.
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 Working environment of the business is very good position that assist to grow outcomes
and performances in creative manner. It is beneficial for the cited firm to manage their
sustainability to ascertain results and performances.
Weaknesses:
Weaknesses it ascertains negative impact on the business performances.
 Qbic hotel is very expensive to operate their operations and outcomes at workplace. This
is because, they are paying more rent at workplace which is not determines effective
results and performances at workplace.
 Further, some employees have no knowledge to deliver services to customer in proper
way (Cocker and et.al., 2013). This is because, they are not sure to deal with different
customer. Therefore, it creates adverse impact on the performances of company. In this
way, proper training is requires enhance their skills and knowledge.
 In addition to this, there is lack of proper time management which also creates negative
impact on the business and its operations. Thus, it is essential to deliver qualitative
services to each customer so that customer can easily attract towards the enterprise.
1.2 Comparative measures of business performance of Qbic hotel
Qbic using many resources which assist to grow their operations and outcomes within the
enterprise. In this aspect, comparative analysis measurement is take place which assist to
measure performances and outcomes in the cited firm (De Mel and et.al., 2014). There are
different types of measurement take place within the enterprise which are as follows:
Financial statements of the business
Financial statements of the company assist to grow business and operations in systematic
way. In this aspect, Qbic hotel need to ascertain their results and performances with assessment
of financial records. In this way, they can analysis their profit and loss account and balance sheet
(Groen and et.al., 2015). In addition to this, there are also such statements which can be analysis
at workplace for developing ideas and operations within the company. In this way, cash flow
assist to measure cash statements within the company. As results, performances can be evaluates
which create enhancement of profits for ascertain results and performances in systematic way.
Ratio analysis
Ratio analysis determines liquidity position of Qbic hotel that create profitability at
workplace. In this aspect, the company can measure their operations which achieve more
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profitable outcomes and results at workplace. With the help of ratio analysis, the company can
also compare their present results from past year data (Cocker and et.al., 2013). As results, it will
be profitable for records financial data and results at workplace. Beside this, the company has
responsibilities to found their performances as per the customer requirement. In this way, they
have to maintain their past year records for ascertain results and performances in effective
manner (Olukayode and et.al., 2014).
Customer feedback
Customer feedback is also important element which describes to provide effective results
and performances at workplace. With the help of customer feedback, Qbic hotel can find their
performances to deliver results and operations. This is because, with taking feedback, the
company can found customer demand at workplace so that they can manage their results and
performances at workplace (De Mel and et.al., 2014).
TASK 2
2.1 Recommendation and justifications with appropriate actions to overcome weaknesses at
workplace
Qbic hotel face many difficulties to operate functions and operations in different areas of
the London market. This is because, all employee have no knowledge to operate functions and
operations within the business environment. The company is also facing difficulties to handle
each customer requirement because there is lack of communication create negative impact on the
business operations. Due to lack of proper communication, the company is unable to achieve
their targets and profits at workplace (Groen and et.al., 2015). However, there are some actions
which need to be taken at workplace. It can support to the business activities and promote their
goals and objectives. As results, following actions are taken at workplace:
Effective and proper management
The company need to demonstrate effective outcomes through maintain their proper
management. In this way, Qbic hotel has responsibilities to determines their outcomes with
communication. With the help of this activity, the chosen firm can develop their results and
performances for create effective results (Olukayode and et.al, 2014). The company need to
implement the latest technology with effective operations so that they are able to make proper
communication at workplace.
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New segment areas to attract more customer
New segment of customer also assist to get more at workplace. In this way, Qbic hotel
has responsibilities to demonstrate same services to each customer with target them for ascertain
results and objectives. Issue such as attraction of potential can be maintains at workplace which
determines maximum services to satisfy them at workplace.
Training and development to each worker
The company is also facing issue that are related to employees. In this way, they have
responsibilities to determines training and development program at workplace for dealing
various situations within Qbic hotel. In this aspect, training is creating advantages to enhance
skills and knowledge of each employee which require performs operations and outcomes within
the business environment. Hence, the company can easily expand their operations in new areas
(Cocker and et.al., 2013).
2.2 Ways which assist to maintained and strengthened existing performance
In respect to make effective results and performances, there are various ways which can
be used by Qbic hotel for maintained and strengthened their existing performances. It will
support to each business activities for ascertain outcomes and performances at workplace.
Management of the company is trying to innovate new things and operations at workplace. It will
assist to grow business operations in effective manner for developing ideas and outcomes at
workplace (Groen and et.al., 2015). In this way, the chosen business can also implement their
policies and regulations which assist to meet with activity and goals at workplace. As results, the
company can develops profitability and positive results at workplace. Thus, following are such
ways which assist to maintained ans strengthened the business performances at workplace:
Continuous evaluation
In order to maintained and strengthened the business performance, Qbic hotel need to
concentrate on their evaluation. In this aspect, 360 degree evaluation method can be review at
workplace which assist to analysis business environment. As results, the company can easily
achieve their goals and objectives at workplace (Olukayode and et.al, 2014. In this way, the
company continuous monitor their performance and outcomes for developing ideas and
operations at workplace.
Getting feedbacks
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It is the another element which assist to maintained and strengthened the business
performance. In this aspect, Qbic hotel can ascertain feedback from various customer who are
using services of the enterprise. As results, they will easily develop market and profits to
concerned with different elements as per the customer requirement (De Mel and et.al., 2014).
Motivating to employees
In respect to meet with objectives and goals, Qbic hotel can also maintain their
strengthened through motivating employee at workplace. In this aspect, they are using different
element which assist to get their employee participation at workplace. Through providing various
benefits to employee, the company can deliver their results and performance at workplace
(Groen and et.al., 2015). It will beneficial to accomplish business objectives in successful
manner. It will also assist to enhance satisfaction level of each customer at workplace for
generate more profits and revenue.
2.3 Recommendation and justifications to expand business in new areas
There are different areas in which Qbic hotel can expand their operations and outcomes at
workplace. It assists to develop profitability and effective results through taking initiative within
the company. The cited firm can expand their operations in the following areas:
Marketing research
In order to implement effective results and performances, marketing research is the best
option which can be implement at workplace (Mandiberg 2016). In this aspect, Qbic hotel can
ascertain demand of products and services by customer so that they are able to promote their
products and services for development of the business. In this aspect, the company need to make
new product at workplace which enhance productivity at workplace. In this way, the company
can easily enhance their revenue and profits within the business environment. As results, they
can demonstrate profitable investment for attract customer within the business environment. The
company can make diversify their business in new areas for taking more profits and revenue at
workplace (Marlow and McAdam, 2013).
Ansoff matrix
In this aspect, Qbic hotel need to expand their operations and outcomes through ascertain
Ansoff matrix. In this way, it is an opportunity to them to develop their market in different areas.
As per assessment of competitor performances, the chosen business can analysis their
performances at workplace. It demonstrates different options for creates various advantages.
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With the help of investment, the company can analysis their market for ascertain results and
performances in effective manner. In this way, the chosen business can make their outcomes in
which areas where they are not operates. Thus, it is essential to offer several products together in
one market (Olukayode and et.al, 2014).
TASK 3
3.1 Produce assessment of existing business objectives plans
With the help of effective plan and objectives of Qbic hotel, the company can make
successful operations and outcomes at workplace. In this aspect, the chosen organisation make
their future plan with their regulations and policies. In order to make improvements, the cited
firm also gain high market share at workplace. In this way, proper guidance require at workplace
which shows positive impact on the business performances and outcomes (De Mel and et.al.,
2014). With the help of effective participation, proper guidance has been taken at workplace. As
results, following plan has been created which assist to achieve goals and objectives at
workplace:
Structure of the business plan
In respect to make plan, it is important to ascertain effective results and performances of
the company. In this way, business analysis their results and performances for make plan
according to business structure (Saxton, Wesley and Saxton, 2016). In this aspect, Qbic hotel can
make activities from the help of existing resources. As results, they can attain profitability easily
within the business environment.
Assessment of objectives as per the company performance
In this step, performances and objectives of the company are made at workplace which
develops results and performances at workplace. It will assist to attract customer towards the
business organisation. There are various elements which taken for matching objectives with
performances of the enterprise (Miller and O'Connor, 2016). As results, the business can develop
their operations and outcomes for enhance productivity at workplace.
Changes in objectives and goals
Objectives and goals are changes after assessment of company performances. In this way,
Qbic hotel can expand their operations and outcomes in different areas. With the help of different
activities, the company can make their productive sources at workplace which analysis business
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objectives according to changes within the business environment (Groen and et.al., 2015). As
results, Qbic hotel can easily attract more customer towards the company operations and
outcomes.
Impact of changes on performance of the organisation
In this step, the chosen business need to assess impact of changes at workplace for
developing ideas and opinion. In this way, on the basis of performances the organisation can
develops their profitability and positive results which shows positive impact on the business
results (Olukayode and et.al., 2014).
3.2 Revised business plan to incorporate changes to overcome weaknesses
Qbic hotel has make plan for expand their operations and outcomes in different areas. In
this aspect, they are continuing trying to achieve more profits and revenue at workplace through
targets different customer (Lussier and Sonfield, 2015). Through satisfying each customer
demand and requirement, effective products and services can be given to each customer. It will
assist to identify needs and requirement of customer through pertaining results and
performances. Thus, the company has make their revised plan which as follows:
Advance technology adoption
In order to make changes, the first step which implement by Qbic hotel is using advance
technology at workplace. In this way, they are analysis their performances which can be manage
through advance technology (Ibrahim, 2015). It assists to develop outcomes of the company
according to requirement of each customer.
Assess existing and current performances
In this way, Qbic hotel assess their existing and current performances which develops
profitability at workplace. With the help of training and development program, the chosen
business will easily share their performances and results which enhance more profits and revenue
(Cocker and et.al., 2013).
Future forecasting
With the help of changes, the company can also forecast future outcomes which assist to
grow operations and results in systematic way. As results, they will easily make profitability at
workplace. In addition to this, the company can also assess their requirement which determines
effective results and performances in Qbic hotel.
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3.3 Action plan to implement changes which identified at workplace
In respect to meet with objectives and goals, action plan is implemented at workplace
which demonstrate results and performances in effective manner (Fayolle and Gailly, 2015). In
this aspect, Qbic hotel need to focus on their customer requirement and desire. Thus, action plan
of the chosen firm can be implements as follows:
Activities which needed for implements changes
Action plan of Qbic hotel incorporate through developing different activities which take
place for making changes. In this aspect, there are different types of services which given by the
chosen business to promote their products and services. According to each customer
convenience, the company make their services so that they are able to deliver effective results.
System to manage changes at workplace
With the help of different activities such as advance technology, implementation of new
resources and increasing online deliver attracts more customer (Stoian, Rialp and Jarvis, 2016).
In this aspect, the company need to design their products and services to attract potential
customer towards the company. It will assist to increase revenue and profit of Qbic hotel for gain
new people within the business.
Monitoring and reviewing activities
Action plan of the business also includes monitoring and reviewing the business activities
in systematic manner. In this way, support can be address with each services to introduce new
things at workplace (Olukayode and et.al, 2014. In this way, changes are also incorporates with
different elements which ascertain for managing business activities and output in Qbic hotel.
Budget and time frame to accomplish activities
Each activity of the business is ascertains to make effective results and performances
(Vorley and Williams, 2016). In this aspect, the chosen business has responsibilities to make
budget to accomplish their targets and goals. In addition to this, management also plays various
activities which support to targets that are requires for attain profitability and benefits to
customer.
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TASK 4
4.1 Impact of changes within the business environment
In order to make effective results and performances, proposed changes are take place
within the business environment (C. Sonfield, 2014). In this way, employee are highly affected
through developing certain activities and actions at workplace. In this aspect, the business need
to monitor their outcomes which ascertain results and performances at workplace. In this way,
certain positive and negative impact demonstrate at workplace which are as follows:
Positive impact
 Changes are ascertains for making effective results in future trends within the enterprise.
It assists to attract more customer within the organisation for development of the business
operations (Herstad, Sandven and Solberg, 2013).
 Changes are also demonstrates such new opportunities for enhance efficiency and
effectiveness at workplace of Qbic hotel.
 Changes also assist to make innovation within the business environment which create
proper utility of resources within the company.
 Changes are also demonstrates positive elements when the company get more revenue
and profits. This is because, it assists to increase skills and knowledge of employee
within the chosen business (Galbraith, 2014).
Negative impact
 Changes also creates negative impact on the business and its employee because, they are
feeling stress.
 One change bring various changes simultaneously so that it require major restructuring
for developing ideas and operations at workplace.
4.2 Plan to manage changes with theory and example
Change management is important fundamental aspect that brings profitability and
outcomes at workplace. In addition to this, it is also important to implement changes at
workplace which requires perform activities (Steingold, 2015). In this way, Qbic hotel take
participation of employee and other members. To implement the changes, the company can use
following elements:
Unfreezing
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