Qbic Hotel: Strategic Planning for Business Growth and Development

This report provides a comprehensive analysis of Qbic Hotel's growth strategy, a UK-based small and medium-sized enterprise in the hospitality industry. It begins by identifying key considerations for evaluating growth opportunities, including competitive advantages, market development, and product development. The report then delves into the application of the Ansoff matrix, exploring strategies such as market penetration, product development, market development, and diversification to enhance the hotel's growth. Furthermore, it examines potential sources of funding, discussing the benefits and drawbacks of each, including bank loans, venture finance, and investment. The report also presents a business plan for growth, incorporating financial information and strategic objectives, and concludes by evaluating exit or succession options for the SME, outlining the advantages and disadvantages of various choices. The report aims to provide insights into strategic planning, financial management, and business development within the hospitality sector.

PLANNING OF GROWTH

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Key consideration for evaluating growth opportunities and how it impact on chosen SME. 1
P2 Opportunities for growth of the business through applying Ansoff matrix............................3
TASK 2............................................................................................................................................5
P3 Potential sources for funding and discus its benefits and drawbacks ....................................5
TASK 3............................................................................................................................................7
P4 Business plan for growth that involves for financial information and strategic objectives....7
TASK 4..........................................................................................................................................10
P5 Exit or succession option for SME explaining benefits and drawbacks of different options
....................................................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Planning consist very important role in success of every business. It includes several
elements that help to make business creative. Hence, sustainability can be made with long term
objectives and goals. Further, planning also consist systematic application of different activities
that are necessary through consist psychological aspects and concepttual skills (Whelpton,
Campbell and Patterson, 2015). In this context, present report based on the Qbic hotel which is
the small sector of the UK and provides different kinds of hospitality services. Further, they are
also develop their operations and functions through ascertain future opportunities in the
organisation. As results, effective functions will be made to develop the target. For gaining
insight knowledge of the company, present report covers learning for business plan that need to
be carry in the selected organisation. Furthermore, it include assessment of sustainable
opportunities that are required to create proper functioning in t. Moreover, it develops
understanding for the several options that are available to SME sector businesses for exit and
succession as well. It also assists to the enterprise for continuous improvements for long term
benefits and objectives as well.
TASK 1
P1 Key consideration for evaluating growth opportunities and how it impact on chosen SME
Qbic hotel is the hospitality industry which develops their operations and functions through
making certain innovations in the business. In this aspect, business use different tools and
techniques that assist to make effective results. In this aspect, development can be made for
innovative products and services. It assists to ensure that the organisation have better ideas
for their performances and that are suggested by the customers to implement better
practices. Along with this, collective working also promoted at workplace of the chosen
businesses to make productive outcomes. Hence, it improves overall performances of Qbic
that is needed to accomplish tasks and objectives. In order to focus on the continuous
development of business practices, collective working of the employees also needed that
establish goals and objectives in significant way. These types of practices at workplace also
impact on the work efficiency in the desired manner (Mahmoudi, Hatton MacDonald and
Van der Hoek, 2013).
1

Along with this, the chosen company also refers media agency in their business to enhance
work performances in effective manner. As results, work will be done as per the partner needs
that enhance profitability in it. At workplace of Qbic hotel 84 employees working within the
organisation that assists to develop effective functioning in it. It defines that the organisation also
having focus on accomplishment of the employee needs therefore, better opportunities will be
develops at workplace. Further, it can be stated that there are number of innovative functions
developing that are organised to create social awareness (De Roo, 2017). At Qbic hotel one of
the best campaigns has been organised that is entertainments for the customers who are visit the
hotel. Therefore, it can be stated that advertisement activities in the selected hotel assists to
promote operations and functions. They are also promoting to work with agencies, customers
and media partners as well. Therefore, approaches have been develop to make plan within the
business.
Key consideration for business growth and opportunities which includes following
elements:
Competitive advantages: In respect to make high growth and opportunities in Qbic hotel,
the company need to ascertain effective elements through attain competitive advantages. In this
way, unique features need to added in products and services of the chosen business to attain
more profits and revenue.
Market development: The selected business need to focus on their market which assists
to develop their performances and objectives in systematic manner. It is the best way to ascertain
advantages and goals at workplace.
Product development: Further element to create growth and opportunities is product
development that assists to make effective results at workplace in systematic manner. It is the
systematic review process in which Qbic hotel able to deliver growth and opportunities with
creating innovations at workplace.
Franchise: In respect to create more revenue and profits, the chosen organisation has also
opportunity to open a new franchise and create effectiveness at workplace. In this way, new
branch will be considered that assists to develop operations and functions in new areas.
Merger and acquisition: When the company enter in new areas, they need to assess
strategy to develop their profits and revenue at workplace. In this way, the company has
opportunities to merge their operations which create development of the Qbic hotel.
2

P2 Opportunities for growth of the business through applying Ansoff matrix
It has been stated that management of the Qbic hotel has better opportunities to focus on their
applications of different aspect of Ansoff matrix that make creative results in the enterprise. In
this way, they have different opportunities for making long term targets and objectives. As
results, application of diverse workforce considered critical aspects which include market
penetration, development, diversification and product development.
Ansoff matrix
With the help of better working and accessibility, Ansoff matrix effectively selected as
strategy. In the market penetration, business unit also require to focus and gain better
opportunities in their existing products and services. Hence, the chosen organisation has
opportunity to satisfied their customers.
 Product development: Improvement in the quality products and services assists to
attract more customers that also assist to gain better opportunities. Beside this, it could be
stated that Qbic hotel also focus to improves market share which assists to make overall
development in the advanced manner. It is the best way through sales will be increasing
that essentially required improve for effective promotion and distribution. With the help
of product development plan, the organisation able to deliver effective functions and
operations in the new areas.
 Market development: In addition to this, market development is another
important strategy that could be employed as the effective strategy at workplace of the
Qbic hotel. In this way, better work could be done by the business that also create its
growth in the market. In addition to this, management of the Qbic hotel require to focus
on their product development. Hence, the business need to considered improvements in
products and services. Effective development of the products require on the basis of
different strategy that require promote effective functioning in it. With the help of
investment, improvement in the products will be done. In research and development
program, new practices also developed that are taken for effective functioning at
workplace. Acquisition of different kinds of products and services also needed to make
sure that the organisation has continuous improvements practices. Branding is the another
process through management of Qbic hotel create better opportunities and results that are
attained in effective manner. The chosen business also possess collective operations and
3

functions with small business and suppliers to accomplish products and services. Product
promotion is the important tool or the selected business unit for continue growth in the
business profit and revenue (Hess and Sorensen, 2015).
 Diversification: Furthermore, management also require focus on expansion strategies
through business will easily accomplish their expansion in new place. In order to apply
various types of expansion, better opportunities will be develops at workplace that
effectively done by management (De Roo, 2017). Focus also aids in overall development
through various strategies that needed to make ensure in the profits and revenue
increasing. With the help of effective promotion and distribution, the organisation easily
able to ascertain high growth in the business. Diversification is the important technique
that assists to meet with goals and objectives in systematic aspect. It is the best practice to
attract customer in the business. It is also referred to management for long term
opportunities that are exists in the business. On the other hand, it is also risky due to
potential growth will be reduced when the risks ascertain at workplace of the chosen
business. Hence, the chosen organisation tries to reduce impact of the risk and enhance
profitability to work in significant manner (Whelpton, Campbell and Patterson, 2015). It
also allows assists to create better opportunities that make sustainable values and attained
it for promoting products and services. It assists to make diversified business in different
categories.
 Market penetration: Moreover, it can be said that market penetration is the effective
strategy that are employed to gain better growth in the business. In this context,
management require application of several strategies that assists to focus on the
expansion of new market. With this regard, new segmentation also needs to focus for
overall development so that products and services promoted accordingly. It also ensures
that customer reach also advanced that assists to accomplish goals and objectives in
successful aspect (Hess, Moorman and Larson, 2014). In new areas, the chosen business
has opportunities to expand their operations in new geographical areas for better growth.
4

TASK 2
P3 Potential sources for funding and discus its benefits and drawbacks
Qbic hotel is the small sector business of UK that provides different kinds of hospitality
services. In addition to this, they are also possessing some opportunities through business will be
expand in different areas of the market that assists to develop effective consideration. With the
help of diverse resources, issues can be resolved in the selected business and assessment of
funding and finance also develop. Further, it has been stated that in order to improve sources,
fund allocation can be made in significant manner that assists to meet with goals and targets.
Advanced technology also assists to consider most common method and it is also improving
funding the sourcing in effective manner. With the help of bank loan, financial performance of
the company can be improves in significant manner so that better development can be made at
workplace (Førsund, Longva and Hoel, 2014). As per the interest, the chosen organisation can
also borrow money from the other sources.
In addition to this, fund from people also considered as the practices which assists to
develop effective functioning. Venture finance also key option that are available to expand
business in different areas of the world. It make better development in the business through
expansion of the operations in different areas of the world (Mobin, Li and Komaki, 2017).
Moreover, diverse number of people also taking their important participation that considered
effective positioning in the business unit. Special project and venture consist several objectives
and goals to enhance profitability in the business. Therefore, the organisation should develop
their approaches to enhance profits and revenue in business unit. Alternative methods also
needed to improve fund allocations that make effective results in the business through they are
able to offers effective results in it (Hess, Moorman and Larson, 2014). In this process,
management of the chosen business also required to present certain information that assists to
improves research and development practices to achieve goals and objectives.
In addition to this, finance of the business also critical aspect to allocate fund clearly.
With this regard, investment is the better opportunity that assists to create effective functioning
in the Qbic hotel. Development activities divided in different categories that assist to meet with
goals and objective. Key norms are also divided that assists to make creative functions and
operations at workplace (De Roo, 2017). As results, with the help of creative arrangements, local
and state economic development organisation create effective results with finance. With the
5

applications of different activities, values can be develops that assists to make objectives and
goals at high level. In the economic development organisation, low interest rate would be change
by the business that assists to make creative results in the business unit. When business unit has
not effective allocation fund, issues can be resolved that are faced in order to expand the business
operations and activities transformation (Wheeler, 2013). Management of Qbic hotel also require
to improves their performances through borrowing money from vendors. Therefore, they are able
to accomplish their objectives and goals in significant manner. Overall development of the
organisation is based on finance which need to overcome issues in the business. In addition to
this, consideration also needed for the internal revenue sector services that make significant
growth in the business enterprise. With this regard, meetings will be develops with different
people so that objectives and goals will be accomplish for organisation development. It defines
as the expenses that are controlled to solve issues that are take place in the business environment.
With this regard, cost management techniques also required that is important opinion and
controlled to solve business issue (Deng, Ma and Zhang, 2017). Cost management techniques
also require to implement that also help to reduce taxes that need to be paid in the business unit.
In this way, improvement in the allocations is needed that can be done through managing fund
from the internal resources. It aids in leading the organisation operations’ in context of success
level.
Internal source of finance
Share capital: In this regard, the organisation has responsibilities to issue share and
collect amount to develop their market. In this way, the company able to develop their objectives
and goals for attain more profits at workplace. It is the systematic process which assists to create
more profits at workplace.
Lease: Further, the chosen organisation can also ascertain their functions and operations
to gather relevant information to sell their products and services on lease. In this way, they are
able to provide products and services on lease to cater effective information at workplace.
Bank loan: Bank loan is the another important perspective through Qbic hotel can gain
more profits and operate their functions in new areas. It is the best way to attract people in the
business environment.
6

TASK 3
P4 Business plan for growth that involves for financial information and strategic objectives
In order to design the business plan, following steps will be taken in the Qbic hotel of UK:
Executive summary
Objectives:
 To identify trends that are related with advertisement in the UK market.
 To enhance the sales of Qbic hotel services in the country.
 To implement new products and services in the nation.
Enterprise description
Qbic hotel is the small sector enterprise in the UK market so that they need to develop
their functions and operations in international areas with high investment amount. The company
establish their activities in hospitality sector that helps to enhance profits and revenue at
workplace of new areas.
Products and services:
In respect to implement new products and services, continuously development needed for
the business activities of Qbic hotel. It is very important to management to improves their
outcomes with digital advertisement. It is the best way to enhance productivity and promotes
better opportunities in the enterprise (Byrne, Sipe and Dodson, 2014). In addition to this, it is
also important to diverse the products and services in UK. It defines as the management which
need to be expand with opportunities for taking corrective measurement.
Industry analysis
In respect to analysis the industry, Qbic hotel require assess their customer demand and
requirement. Therefore, they are able to accomplish their desired results in systematic manner.
Competition analysis
Further, the organisation need to concentrate on the competition that assists to make
competitive advantages at workplace. In this way, the chosen business has opportunities to assess
their performances and compare it with other enterprises.
SWOT analysis
Strength Weaknesses
7

 Skilled workforce
 Proper source to implement products
and services in international areas
 Lack of knowledge to expand
operations in international market
 Lack of space to expand operations
Opportunities Threats
 Implement merger and acquisition
strategy
 Development in the developing
countries
 Major competitors of the international
market
 Lack of customer support
Sub plan
It is the another important element that would be taken for effectively promote the
products and services in business. With this regard, management of Qbic hotel require focus on
the demographic segmentation. Further, it has been seen that income level of the people in UK
very high so that the company can easily target to new customers. Beside this, it is also important
to enhance operations through target new people. In this category low income group also
included so that financial capacity will be develops in relation to purchase branded products. On
the other hand, targeting is also important to make necessary things that attained for business
objectives and goals. In order to implement effective strategy target is the important aspect that
required in business. Therefore, products and services will be enhances that can be done through
advertise the products and services (Farzin and Wendner, 2014). In addition to this, products are
also promoted through positioning which can be made long term opportunities in the business
enterprise. Along with this, it has been stated that promotion of products and services will be
ascertain to improve media advertising. With the application of social media, effective awareness
can be create at workplace of UK.
Operation sub plan
In respect to make effective development, business opportunities will be accomplish in
systematic aspect. It is very important to make sustainable results, customer service department
will develop in systematic aspect. With the effective consideration, customers are attracting
towards the organisation. Management of the company also circulate necessary information with
8

their staff members which assists to increase industrial standards. It assists to ensure business
outcomes with better opportunities (Deakin, 2013).
In order to effectively apply the diverse activities Qbic hotel require focus on the
different factors that assists to identify scope, recruitment, budget allocation, marketing
activities, assessment feedbacks, etc. Along with this, it can be defined as the consideration that
taken to make better functions for impressive level of the outcomes. It also makes effective
allocation of resources, monitoring, etc. (van Assche, Lo and Beunen, 2013).
Human resource sub plan
In respect to expand operations and functions in the international areas, Qbic hotel need
to operate their activities with skilled HR professions at workplace. It creates systematic review
for attaining more profits and revenue at workplace.
Budget
Further, the chosen company require around pound 250 that assists to accomplish desired
results at workplace. Each activity needed functions and operations to carry more effective
functions at workplace (Fahlvik, Elfving and Wikström, 2014).
Liquidity
In order to develop the target market, the organisation has opportunities to assess
liquidity position in the market that need to make creativity and operating activities in systematic
manner.
Financial sub plan
Financial sub plans are develops with different activities that assists to make creative
operations in the business environment. It is the systematic review process which require
developing profitability at workplace.
Selected options
In addition to this, marketing plan of Qbic hotel consist HR, physical resources,
technological advancement that assists to ascertain creative functions and operations in the
business environment.
Critical measures
In respect to develop critical measurement, that assists to attain desire objectives and
goals at workplace. In this regard, Qbic hotel need to concentrate on their performance to attain
goals and objectives.
9

Milestone schedule
In this regard, the company need to identify their operations and functions that assists to
create effectiveness at workplace. Therefore, they are able to deliver creative operations in the
business unit. With the help of identifying loopholes, the company can easily enter in new areas
to attain more objectives and goals (Mehmet, 2014).
TASK 4
P5 Exit or succession option for SME explaining benefits and drawbacks of different options
In order to develop the effective plan, it has been assesses that small business will easily
improves their performances and objectives in significant manner. In this context, it has been
noticed that they can also develop their functions and operations to identify reasons of exist.
Furthermore, it has been noticed that business continues develop through ascertain effective
functioning and growth in the operations and functions. Therefore, CEO of Qbic hotel require to
appoint other members in the business so that they can ensure success and attain overall
profitability in the enterprise (Valler and Phelps, 2014). In order to implement effective
consideration, values of management should be develops that are needed at workplace for
accomplishment of the objectives and goals. In this way, key benefit is done to reduce third party
involvement because it creates conflict among the members. It defines as the overall
development that is needed to make sustainable business results in positive aspect. In addition to
this, another method defines as the exit which can be done through transferring ownership which
is the key measurement in the business unit. In this aspect, sustainable development in the
business develop to pool several resources that are acquire for gaining effective results in the
business (Keough, 2015).
In addition to this, continuous development also assists to considered effective resource
allocation in the business to lead with successful operations in the enterprise. With this regard,
transferring the ownership also referred as the practices that are available to create exit from the
business. Furthermore, it has been witnessed that the chosen organisation also require to focus on
the effective planning system which includes several activities that are allows to make effective
functions in it. Successful key operations also develop in significant manner through focus on the
effective planning by Qbic hotel. Therefore, they have to looking for selection of successor so
10