Qbic Hotel: Business Performance Analysis, Strategies, and Objectives

This report provides a detailed business analysis of Qbic Hotel, a small enterprise in the hotel industry. It begins with an introduction to small business enterprises and Qbic Hotel's profile, including its strengths and weaknesses, such as its private funding and limited workforce, and the rise of competitors. The report then examines comparative performance measures, including financial data and customer satisfaction. It identifies appropriate strategies to overcome weaknesses, such as developing security, effective advertising, and employee training. Methods to leverage existing strengths, like maintaining quality and providing incentives, are also discussed. The report recommends new areas for business expansion, including online services and improved room services. It concludes with an examination of business objectives, utilizing the SMART framework, and a revised business plan, focusing on converting strengths into opportunities. The report covers topics like market analysis, business plan development, and change management within an organization, providing recommendations for improvements in business performance and future expansion.

Small Business Enterprise

Table of Contents
Introduction .........................................................................................................................................3
TASK 1.................................................................................................................................................3
1.1 Business profile of Qbic hotel and its strength and weakness. .................................................3
1.2 Comparative measure of performance .....................................................................................4
TASK 2 ................................................................................................................................................5
2.1 Appropriate strategies to overcome the weakness in the business. ...........................................5
2.2 Methods of bear on current strength and business performance..............................................6
2.3 Recommendation of new area of business expansion ..............................................................7
TASK 3 ................................................................................................................................................8
3.1 Business objective and plan.......................................................................................................8
3.2 Revise business plan ................................................................................................................8
3.3 Prepare an action plan for implementing the changes..............................................................8
TASK 4.................................................................................................................................................9
4.1 Impact of proposed changes in an organisation.........................................................................9
4.2 How the changes will be managed ...........................................................................................9
4.3 Improvement in the business performance................................................................................9
CONCLUSION .................................................................................................................................10
References..........................................................................................................................................10

Introduction
Small business enterprise is those business who has sated on small scale. In small business
their is no higher volume of workers and does not have a high volume of sales. Mostly small scale
business are generally owned by privately. Small scale business are create render impact on the
economic development where small business are aid to improving economic condition of country.
It is small manufacturing industry which may produce product only small scale. Qbic is a one of
the small enterprise it s a type of hotel industry which is going to be taken in this report. Qbic hotels
is a low cost design hotels with some extra new facilities. The main motive of Qbic hotels is to
shapes basic needs which can be fulfil as willingly. In this present report identify business using
competitive measure of performance and over come there weakness and create effectiveness in said
organisation. Along with that revised business strategies and plan where it can help to increasing
their performance efficiency. On the other hand in their present report covered various factors which
can be affected with the change management(Barber, Metcalfe and Porteous, 2016).
TASK 1
1.1 Business profile of Qbic hotel and its strength and weakness.

Qbic hotels is a private funded industry , first hotel is opened in 2007. this company
is operating in the hotels industry where it provide low cost facilities with some different
facilities to the local community of London.
In the Qbic hotel industry there are three active directors which are currently run the firm in
hotel industry. BOB is a key person of the said company who take review over the all
activities. . He is playing role as a director and in respective firm his occupation is CEO.
This company was established in the year of 2007 in London country it was increased its
room facilities where they provide large , clean and Wi-Fi updated rooms. In 2012 it was
able to offer better services and increase its level of profit in its respective segment.

Key activity of Qbic hotel is it provide free Wi-Fi facility, AC rooms, paid parking,
accessible, attractive room services and many more amenities. On the other hand it will also
provide online services to their respective customers(Bernaert and et.al., 2014).
The company is London based organization and location of it is as follows:
Near public transit & the train station, near the city centre; shopping,sightseeing, restaurants
& bars nearby.
Strength and weakness of the said business
Strength weakness
 The business is managed by few
individuals where monetary details is
very simplistic.
 Lesser complexity in dealing with
workforce.
 Management functionality is simple.
 Easy to communicate their informations.
 Direct relationship with top management
and lower management(Bridge, 2014,).
 Large number of competitors is arise.
 Small scale companies has to difficulty
in managed security measurements.
 There is not enough salary packages
which is going to satisfied their existing
employees.
 There is no large number of investments.
1.2 Comparative measure of performance
In an organisation there are various tools and techniques which is going to measure effective
performance in their organisation. Performance measure is must be simple to operate and easily
understand. Comparisons with other similar sized business in same geographical areas is actual
measurement or performance level of sated organisation. On the other hand there is comparisons
with industry averages which is going to covered all financial areas such as like financial
production, marketing practices, sales ratio, human resources and technologies which is applied in
that organisations. On the other hand most of the organisation are ,measure there both of the
organisation's net profits, gross margin, return on investments etc. why organisations are used
accounting data to measuring there performance because it is a one of the effective tools and
methods to identify overall market performance of each industry(Eid, R. and El-Gohary, 2013).
On the other hand there are other methods is also available to measuring performance in
there organisation such as customer based measurement where customer satisfactions and customer

loyalty is decided how company is well performing in current market place. Managers must identify
the customer and market segment in which the business desire to compete.
Internal business process measurement is also one of the effective methods of measuring
performance criteria. Innovation process, operational activities, quality measurements and time
measurement all these element are check in internal in an organisation which is going to effectively
measure their internal industry performance level(Freel, 2013).
TASK 2
2.1 Appropriate strategies to overcome the weakness in the business.
 Each and every organisation has numerous strength or weakness, strengths as the key to
happiness and success. Along with that company can also sated work with some
weakness. Where they have to overcome all these weakness and attain large number of
success.
 Mainly management will has to be focus on their working effectiveness and
performance evaluation which is create huge impact on the organisation. Proper review
on the performance measurement where comparing actual performance to standard
performance level.
 Provide 360 degree feedback performance evaluation methods where generate proper
feedback and some suggestion in there said organisation.
 On the other hand always updated with their current market situation and their
competitors(Hatten, 2015).
 Develop their security concern network for the small scale stores, provide effective
payment mode system where customer get easily payable.
 Develop there effective advertisements to generating information about their business.
Effective advertisement aid to increasing production and profitability.
 It can also aid to improving some loyal investment for their business.
 Develop new technology advancement, provide attractive training programs and
orientation camps where employee get to comfortable with new technologies(Lee, Chen
and Yang, 2014).

2.2 Methods of bear on current strength and business performance
In an organisation strength is a specific key element of the any organisation. strengths
as the key to spirit and prosperity. Along with that fellowship can also sated work with some
imperfection. In that situation company has to be sated their keep their strength in there
Qbic to maintain their performance level. Strength are laid on to improvement of
performance.
 Maintain their quality of products and services where customers get highly interacted
and enhance their productivity.
 Create competitive advantages in their workplace to achieving successful goals and
objectives.
 Develop their management practices where build healthy workforce environment.
 Provide membership card of Qbic hotels to provide some attractive offers and discounts.
 Provide some incentive plans and some other benefits to their concerning employees
where they feel get motivated and improve their performance level.
 Retain their employees as well as customers which is going to enhancing there
productivity and profitability. Compensations and some other appraisal benefits are aid
to retaining there employees.
 Provide some motivations techniques to their existing employees to get increasing their
performance level. In an organisation only motivations techniques are only way to
enhancing their employee performance as well as sated organisational
performance(Mariotti, S. and Glackin, 2014).
 Furthermore, to sustain goodwill or image in the industry the management of Qbic with
the help of some CSR activities where they contribute such amount for there economic
development.
 Maintain there growth ratios and sales profits to attain suitability in marketplace. Create
new technology advancements and adopt new effective strategies which is going to
build competitiveness in over the other hotel industries.
 Develop new product range such as management develop their products and services
facilities where customers are easily attract with all these kind of facilities. Which is

going to making there effectiveness in an Qbic hotel.
2.3 Recommendation of new area of business expansion
It can be suggested to that Qbic hotel to expand its business for increase sales and
profit. In context to this management needs to use various advertisement tools and
techniques for effectively introduce their products and services. Because only promotional
activities are appropriate way to get introduce Tehran business in new market. On the other
hand they have to develop their product effectiveness and divide product rage as according
to there diversification of markets. Qbic hotel has to be develop their management strategies
as well as functioning areas to attract more new customers. Industry needs to enter in new
marketplace for there exposer and attain higher success. They have to build there workforce
effectiveness and hire more new skilled people for there managed there management.
Create some public campaigning to increase awareness of hotel industry. On the other hand
hotel should have to use the STP strategies of marketing. This strategy will includes
segmentation, targeting and positioning. Where industry get to develop there target group of
people and build effective planning where customers get consumes services. Moreover, new
technology should be used inside the hotels lobby, banquet hall or some other place to set
CCTV cameras. Along with that they laid to provide effective room services on time where
clients get satisfied. One major problem they have the long queue at booking counter so in
that situation they has to develop some online facilities to providing convenient for
respective employees(Rao, 2015).
TASK 3
3.1 Business objective and plan
Qbic hotel Ltd. Company is a offline or online platform in which they provide
effective hotel services This company has provide clean and Wi-Fi updated rooms. In 2012
it was able to offer better services and increase its level of profit in its respective segment.
Key activity of Qbic hotel is it provide free Wi-Fi facility, AC rooms, paid parking,
accessible, attractive room services and many more amenities. On the other hand it will also
provide online services to their respective customers. Company has to develop there plan an
d objective to attain large more number of customers and higher profits. So they measure

SMART Objective gives a effective benefits to their concerning organisation. SMART
objective are easily, measure their working effectiveness of time management.
Specific- The main aim of this term is to provide specification of each information. Where
company only laid on their information so make sure gather information is specific.
Measurable: Company set there objectives which is measurable where most of the
companies are sated unauthentic achievable objective plans which is not measurable or
achievable. So in that situation Qbic Ltd. Has to be develop objectives which is gong to be
measurable.
Achievable: Make sure objective should be achievable, industry set there plan and make
future objectives for higher profits it ca be based on there special or reliable which is going
to be effectively achievable.
Realistic: On the other hand company has to focus on there realistic data which is going to
generate specific data base for future accomplishment. Make sure objective should be real
data based not an imaginary.
Time- related: Company has to be sated on time management where they mainly focus on
there effectiveness of time management. So they develop some objectives and plan they
mainly measure time frame of each task and assignments(Schaper and et.al., 2014).
3.2 Revise business plan

As per the above case Qbic hotel has numerous strength or weakness, strengths as the
key to happiness and success. So they aid to focus on their strength where they going to
convert into in opportunities. In an organisation a strategic plan is going to be revise in such
manner. where they focus on their sales results by geographic regions in that situation they
have to identify their sales areas which is going to generate maximum profits. Along with
that determine changes in the business environment where focus on if anything change in
their economic factors which is going to affect there business concern. Revisit there
competitive environment when you create created your strategic plan so as per the situation
company identify the strength and weakness.
3.3 Prepare an action plan for implementing the changes
Use an action plan whenever you need to plan a small project.

 Step 1- Firstly identify there tasks which is going to be accomplishing in whole business
scenario.
 Step 2- Generate a list of actions for each goal, in this point proper identify their action
goals and objectives is going to be achieve.
 Step 3 – Prepare a time frame, time management is most effective tool of any plan
where management focus on their effectiveness of time and distribute their all work as
according to time scale.
 Step 4 – Allocate resources, in this management ensure to proper allocation of resources
which is going to further used in business concern.
 Step 5 – Identify possible problems, on the other hand there are various problems is
arise in Step 6- Implementing plan so in a that situation management focus on there
upcoming possible problems measure where they solve easily on time.
 Step 7- Develop strategies, make there effective strategies to maintain working
environment and create comparative advantages over the other firms.
 Step 8- Assign task, in this point manager assign properly task to each and individuals.
 Step 8- Estimated cost, in this proper estimation of cost which is occurring in whole
plan implementation.
 Step 9 - Implementation the plan, this is the final step of the action plan where executing
the whole plan and effectively monitor over the above steps(Storey, 2016).
TASK 4
4.1 Impact of proposed changes in an organisation
Every business changes are very important for running business and earn profits from
market at present time. Basically every organization change in strategic but there are two
impact of change positive or negative. Change is important but prepare before change and
develop strategies for change and more focus on competitors strategic and prepare
according their.
Example:- Qbic hotel change in price for regular customers.

This change from top management but their employee have no information about the change. So
there are many problems create between employee and customers regarding change in price.
Positive impact of changes:-
1.Customer are retained:- Customers are retain because organization adopt new strategic for
regular customers is low price strategic than customer are more attract and more purchase from
organization.
2.Fixed Income:- Changes is beneficial for organization because customer are retained and
company have knowledge about customers choice and organization produce according customer's
preference.
3.Dad stock problem finished:- Dad stock problems finished because organization have
knowledge about customers purchasing power and organization also produce according customers
demands.
4.These customers are world of mouth for organization and help for earning and increase
customers loyalty:- Customers are retain and help for earning because they promoter for company
without any cost.
Negative impact of changes:-
1.Other customers are affected by these strategies:-Other customers are affected by this strategic
because they are not regular customers of the organization and company charge more money from
and it is negative impact of company image.
2.Minimum profits margin:- Minimum profits margin because company adopt price penetration.
3.Employee retention problems:- Company facing employee retention problems because
many employee leave the organization(Tassabehji, 2013).
4.2 How the changes will be managed
Changes in organization and business is dual aspect for every organization because it is
beneficial or loss-full is more informative after changes so it can be beneficial or loss-full its
depends on preparation before changes. Present time every organization more prepare before
change.
Definition of change management :-
Change management is systematic process to dealing with change in organization and
adapting to change, controlling change and effecting changes in organization. Change management
basically preparation of before changes in the organization(Barber, Metcalfe and Porteous 2016).