Qbic Hotel: Analysis of Trained Personnel Shortage Impact and Growth

This research proposal examines the impact of trained personnel shortages on Qbic Hotel, a case study within the hospitality industry. The study aims to identify the consequences of a lack of skilled labor on the hotel's performance, including declining sales and negative consumer reviews. It investigates the benefits of trained employees, the relationship between skilled staff and business growth, and the effectiveness of Human Resource Management (HRM) practices in mitigating the issue. The research employs a descriptive design and utilizes both primary and secondary data collection methods, including questionnaires and thematic analysis, to explore the challenges faced by Qbic Hotel and propose potential solutions to improve recruitment, training, and overall operational efficiency. The findings are intended to benefit the hospitality industry and provide insights for Qbic Hotel to improve its sales and talent management strategies.

PROJECT PROPOSAL
REPORT

TABLE OF CONTENTS
RESEARCH PROPOSAL...............................................................................................................1
Background of the study..............................................................................................................1
Aim and Objectives.....................................................................................................................1
Rationale of the study..................................................................................................................2
Literature review..........................................................................................................................2
Research methodology.................................................................................................................4
Research plan...............................................................................................................................4
REFERENCES................................................................................................................................6

RESEARCH PROPOSAL
Background of the study
Hospitality industry is the fastest growing sector that contributes well in economic
development of nation. There are many companies, which are facing huge challenges such as
shortage of skilled labour, improper management, staff turnover etc. These topical issues are
creating problems for business to sustain in market for longer duration. Lack of skilled or trained
employees is considered as one of the major issue in hospitality industry. Hotels, restaurants are
the serving sector; they have to provide amazing and high quality services to their consumers. If
companies do not have trained personnel then it might create problem in serving guests well. In
the recent time hotels are struggling for matching staff skill levels so that they can meet the
consumer demands (Ashton, Maguire and Spilsbury, 2016). This challenge affects growth plan
of company to great extent. Talent gaps and deficiencies directly and indirectly affect expansion
strategy of enterprise. Hospitality industry is required more skilled chefs, hotel managers those
who can meet with consumers demands properly and can make them positive towards the brand.
Skilled labour are lifeblood of any business, they put their hard efforts for accomplishing
goal of organisation. In order to raise skills of people, firms are arranging training and
development programmes for candidates so that they can understand their work responsibilities
and can perform it well. The main agenda of the present research is to identify impact of shortage
of trained personnel on Qbic hotel (Brixiová, Ncube and Bicaba, 2015). Over a period of time, it
has been observed that sales of Qbic is continuously declining. Consumers are not giving
positive reviews on its site and that is why entity is struggling for surviving the market for longer
duration. Hilton, Marriott hotels are biggest competitor of Qubic hotel and they are offering
luxurious services to their guests that influence decision of consumers significantly. In order to
gain attention of audience entity is required to minimise gap of skilled labour and have to hire
talented personnel within firm who can be able to serve customers well.
Aim and Objectives
Aim
“To identify impact of shortage of trained personnel within hospitality industry: A study on Qbic
hotel”
Objectives
 To understand benefits of having trained personnel in organisation
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 To explain relationship between trained employees and Quic’s growth plan To analyse theeffectiveness of HRM practices in order to mitigate issue of shortage of
trained employees in hotel
Research questions
 What are the benefits of having trained personnel in organisation?
 How trained employees and Quic’s growth plan are interrelated? How HRM practices can be effective in order to resolve issue of employees in
hospitality industry?
Significance of the study
Present research will be beneficial for hospitality industry and the firms which are
operating their business in this sector because by this way companies would get to know issues
of shortage of skilled labour and ways to mitigate these problem. Furthermore, this research
would be helpful for Qbic hotel in improving their sales and recruitment process. This research
will give brief idea to other scholar and they will be able to conduct their investigation in the
future on same subject (Basak and Khanna, 2017).
Rationale of the study
Hospitality industry of UK is suffering from shortage of skilled labour that results in
raising workplace problems. Shortage of skilled employees influences profitability of hospitality
sector to great extent. The main reason of carrying out research on this topic is that this is
burning issues and affecting sustainability of many big organisations. Furthermore, sales of Qbic
hotel is decreasing and the main cause of it is that firm does not have skilled labour to serve
consumers well (Abraham, 2015). By going through this investigation researcher would be able
to find out cause and effects of shortage of skilled employees and will be able to find out
strategies through which this problem can be resolved soon.
Literature review
Benefits of having trained personnel
As per the view of Hurrell, (2016) Human resource management (HRM) is responsible
for hiring people and giving them training so that individual can perform in organisation
effectively. If HR manager fails to recruit right candidate then it may impact on overall success
of business unit to great extent. One of the main advantages of having trained employees in the
firm is that entity needs not to spend time and money to give them initial training. Skilled
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workers are often immediately ready for performing their responsibility at workplace. Talented
or experienced people do not require any kind of additional training. Whereas untrained
employees faces many issues and initially they fail to perform their job effectively. By this way,
entity gets fails to meet demand of consumers that ultimately impact on overall sustainability of
the organisation.
Berg, (2015) argued that having trained employees is beneficial for hospitality or service
industry. They have necessary skills such as communication, analytical, problem solving skills
that aids business in running their operations significantly. These trained personnel has necessary
experience of serving consumers well, by this way company becomes able to enhance
satisfaction level of its guests that aids the firm in generating high profit and gaining competitive
advantage. According to Tran, L(2016) hiring skilled labour in hotel is cost expensive process
because skilled and experienced people take more salaries as compare to inexperienced
employees. Sometimes, these trained workforces raise unnecessary demands that affect overall
operational efficiency to organisation.
Relationship between trained employees and growth plan of firm
Ashton, Maguire and Spilsbury, (2016) stated that there is significant relationship
between trained workers and growth of enterprise. If entity has talented people who have great
knowledge of market and have information about needs of consumers,then these skilled
employees become able to provide services to guest as per their requirements. This enhances
satisfaction level of customers and they frequently visitto hotel. That assists business in
generating more sales and growing well in this competitive environment. Whereas if
organisation does not have skilled people then it would create issue in business because existing
workers will not be able to provide services to customer as per their requirements.
As per the view of Tran, (2016) having trained staff members within firm impactson
growth plan of company because if enterprise has skilled and experienced people then firm
would be able to make plan for expansion. These talented employees will be able to support the
firm’s decision and will contribute well so that organisation can establish its business in new
location successfully (Staff and skills shortage impacts tourism businesses, 2018).
Effectiveness of HRM practices in order to mitigate issue of shortage of trained employees
According to Basak and Khanna, (2017) human resource management is the most
essential department which is responsible for the growth of business unit. If HRmanagers
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improve their recruitment and selection strategies then this will help firm in hiring specialised
employees who will put their hard efforts in improving overall operational efficiency of hotel.
Abraham, (2015) argued that giving appropriate training is great strategy that can aid in
improving skills of workers and minimising gap between required and actual skills among
individual in business unit.
Research methodology
Research methodology is the process or techniques that assist scholar in answering
research question and completing study in systematic manner. Researcher will take support of
interpretivism philosophy; this tool will be helpful in order to involve theories and models so that
scholar can develop understanding about topic and answer the research questions. Furthermore,
investigator will apply descriptive design. It is generally implement in qualitative type of
researches. By using, this tool individual will be able to minimise complexity and would be able
to conduct this investigation significantly (Impact of insufficient personnel on organizational
performance, 2017).
Furthermore, data collection is one of the most essential part of research project, if there
is inadequate detailing then it might create issue for researcher in completing entire research
properly. In order to collect data about shortage of skilled labour and its consequences for
business, scholar has taken support of primary and secondary both data collection sources. Both
these tools are beneficial in gathering in-depth detail related to subject matter. Questionnaire tool
will be applied because by asking questions from participants individual will be able to answer
research questions. In addition, random sampling will be applied, this sampling technique is
beneficial in minimising biasness and getting appropriate results. After collecting detail, scholar
is required to analysis these data. For that investigator will apply thematic analyses tool. By
preparing graphs and interpreting data scholar will be able to reach to end results.
Research plan
Research
planning
activities
Week
1
Week
2
Week
3
Week
4
Week
5
Week
6
Week7 Week 8
Selection of
topic
Framing aim
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and objective
Reviewing
literature
Selection of
research
methods
Analysis of
data
Conclusion and
recommendatio
n
Feedback from
client and
necessary
modification
Final
submission
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REFERENCES
Books and Journals
Abraham, K. G., 2015. Is skill mismatch impeding US economic recovery?. ILR Review. 68(2).
pp.291-313.
Ashton, D., Maguire, M. and Spilsbury, M., 2016. Restructuring the labour market: The
implications for youth. Springer.
Basak, A. and Khanna, K., 2017. A Study on the Selection Criteria of Different Hotels of Delhi
NCR in Accordance to the HR Policies and Market Trends. International Journal of
Social Sciences and Humanities (IJSSH). 1(1). pp.27-38.
Berg, L., 2015. Migrant Rights at Work: Law's precariousness at the intersection of immigration
and labour. Routledge.
Brixiová, Z., Ncube, M. and Bicaba, Z., 2015. Skills and youth entrepreneurship in Africa:
analysis with evidence from Swaziland. World Development. 67. pp.11-26.
Hurrell, S. A., 2016. Rethinking the soft skills deficit blame game: Employers, skills withdrawal
and the reporting of soft skills gaps. Human Relations. 69(3). pp.605-628.
Tran, L. T., 2016. Mobility as ‘becoming’: A Bourdieuian analysis of the factors shaping
international student mobility. British Journal of Sociology of Education. 37(8). pp.1268-
1289.
Online
Impact of insufficient personnel on organizational performance.2017. [Pdf]. Available through <
https://www.theseus.fi/bitstream/handle/10024/141344/Marok%20Engetou
%20Thesis.pdf?sequence=1 >
Staff and skills shortage impacts tourism businesses.2018.[Online]. Available through <
https://www.ausleisure.com.au/news/staff-and-skills-shortage-impacts-tourism-
businesses/ >
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