Impact of Digital Technology on Qbic Hotel: Project Management Report

This report analyzes the impact of digital technology on Qbic Hotel, focusing on project management and business development. It begins with an introduction highlighting the importance of digital technology for business growth and market presence, using Qbic Hotel as a case study. Task 1 outlines project aims and objectives, emphasizing the need for digital technology adoption to address challenges. It includes a project management plan with timelines and resource allocation, alongside a work breakdown structure and Gantt chart for project organization. Task 2 explores research methodologies, including research design, approaches, and data collection methods used to gather information. Task 3 presents data analysis from questionnaires, interpreting responses to assess the impact of digital technology on customer satisfaction and productivity. The report concludes with recommendations for improving business activities and growth, reflecting on the research findings and suggesting strategies for Qbic Hotel to leverage digital technology effectively. The report also includes references to support the analysis and recommendations.

Managing a
Successful Business
Project

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Devise project, aims and objectives for a chosen scenario....................................................3
P2 Project management plan.......................................................................................................4
M1...............................................................................................................................................5
P3 Produce a work break down structure and Gantt chart to provide time frames.....................5
.....................................................................................................................................................7
M2 and D1..................................................................................................................................7
TASK 2............................................................................................................................................7
P4 Small scale research meeting project aims and objectives....................................................7
M2...............................................................................................................................................8
TASK 3............................................................................................................................................8
P5 Analyse research and data using appropriate tools and techniques. .....................................8
P6 Recommendation as a result of research of data analysis....................................................14
M3.............................................................................................................................................15
TASK 4..........................................................................................................................................15
P7 Reflective.............................................................................................................................15
M4.............................................................................................................................................16
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
Managing successful business planning, controlling and functioning are the main
roles and responsibilities of an organisation. It makes important and effective business approach.
Managing business is very crucial and important task for the organisation to achieve purpose and
growth for the organisation.
Present research is based on managing successful business organisation with
underutilization of digital technology and for this Qbic Hotel will be taken into account. It
explains about the growth factor and creating good presence on market share. Besides, it will
also explain about new technology and research tools and techniques for getting good output
returns.
TASK 1
P1 Devise project aims and objectives for a chosen scenario
Background:
Digital technology is considered as one of the leading aspects that has successfully
provided various advancements in various sectors. There are various different aspects that are
associated with the use of it and can also proved beneficial for an organisation to achieve
popularity as well as productivity at a much higher rate (Comunian, Faggian and Jewell, 2015).
SManaging a Successful Business Projecttill, there are various organisations that does not make
involvement of digital technology and because of that, they have to overcome various
challenging factors as well which further minimizes their productivity rate. The report is about
challenges that Kensington College of Business (KCB) has to overcome because of the under
utilization of digital technology and various preventive measures that can be apply to bring
changes. .
Digital technology is the major impactful factor which necessary to get goof effects and
opportunities. It introduces various positive technologies and growth factor for the organisations
(Cleden, 2017). Moreover, advanced technology provides flexibility and innovative working
process in a new environment. Due to underutilisation of digital resources, some organisations
and companies faced low profit revenues. Qbic hotel if adopted digital technology to under pin
the new opportunities, it would have helped to get a new customer base and attractive market
growth. Present research based on the uses or importance of digital technology. Besides, it also
explains the effects of digital technology.

Rationale:
Present study is based on Qbic Hotel, one of the popular hotels of London Street. They
provide the best services and accommodation to its customers. also made good presence of
making task to support best opportunity threat. Moreover, This hotel is required to adopt the best
digital technology strategies to achieve better responses from customers Overall it must reinvent
to influence new services or products. Qbic hotel is based on small scale. They require adopting
the best possible action plans in order to make the best possible action. Digital technology is the
most impactful and decision making process to enhance the best services and objectives (Crane
and Matten, 2016).
Aims:
To analyse a significant impact of digital technology on Hospitality industry. For this Qbic Hotel
has undertaken for further study.
Objectives:
 To identify impact of digital technologies based on business activities.
 To identify various challenges and issues while adopting.
 To identify the results of technology on different organisation department.
 Recommend the ways and steps to grow the business activities.
P2 Project management plan.
Project management plan :-
Project management plan defines that how the project is monitored, executed. PRM is a
collection of subsidiary plans like cost management plan, human resource management plan,
time management plan and so on. PRM is a progressively elaborated, means it is continuously
revised and updated. It is a formal document, which is used to manage the implementation of any
project. Project manager has authority to approved project management plan.
Task Name Duration Start Finish Predecessors
Research Project
Planning
Topic name 5 days 15/04/18 18/04/20
Statements of the research
issue 1 day 19/03/18 19/03/18 2
Allocation of resources and
time frame 4 days 20/0318 24/03/18 2
Implementation

Review of literature 5 days 22/03/18 27/03/18 3
Selection of correct research
methodologies 1 day 28/03/18 29/03/18 4
Data analysis and
interpretation 5 days 30/05/18 18/05/35 5
Evaluation of results and
outcomes 2 days 01/04/18 02/04/18 5
Project closure
Giving conclusion and
recommendation 1 day 03/04/18 03/04/18 6
Results of documentation 1 day 04/04/18 19/03/18 7
Project management plan is a process to makean effective developing scope for the
company to accomplish its overall task. To accomplish the project task and management
activities, Qbic hotel needs to make its plans on the basis of tasks and goals (De Visscher 2016
business. Springer.). In order to accomplish the overall objectives of Qbic hotel requires to adopt
steps which has been given below:
Determination of the project scope: Before making any project plan, Qbic Hotel
requires to measuring its future scope and its good impact on the development. Besides, it must
measure project scope, task, responsibilities, costs, deadlines, functions etc.
Identify task milestone: Here,it needs to make proper setting of project milestone
through which they achieve company objectives.
Quantify efforts: Should figure out the processes include and chalk out a proper action
plan.
Allocate the resources: Impediment the resources to make the final product and project
outcomes.
List dependencies: Ensure which task to be done before and which one after. This
reduces the level of working process. Moreover, it also very much effect full for the
organization.
M1
Cost: To adopt a specific project plan, a company needs to follow the cost making process to
meet the project needs.
Scope: project scope analysis the effective process making task.
Time: Requires more time to accomplish the overall objectives.

Risk: project process includes huge risk of uncertainties in its objectives.
Resources: In order to accomplish objectives and goals, a manager must adopts various
resources and goals (DuBois and et.al., 2015 ).
Quality management:
P3 Produce a work break down structure and Gantt chart to provide time frames
Gantt Chart
Gantt chart is used in project management. It is a horizontal bar chart which is developed
by production control equipment. GC may be complex version or simple version. It is a simple
version if created on graph paper or it is a complex version if created using applications of
project management such as Microsoft excel, Microsoft project. It gives a clear example of
project status but it consists some problems. To resolve these problems ''PERT CHART'' is
designed, which is popular method of project management.
Illustration 1: Gantt Chart

Illustration 2: Network Diagram
Illustration 3: Work Break down Structure
Work breakdown structure :-
Work breakdown structure is also known as ''CWBS''. The elements of WBS (work breakdown
structure) are data, product and service. WBS gives a framework for the development of a plan
and control of a contract. It will be easy to assign all the projects if WBS is well designed.

M2 and D1
Project management plan and methodologies are very much impressive and effective for
accomplishment of work. It helps to get the objectives in more productive manner. It makes good
impact on the behaviour of Qbic hotel.
TASK 2
P4 Small scale research to meet project aims and objectives
Research can be considered as a way of investigating about various different ways of
collecting data that can help in making the research more effective and appropriate (Trevino and
Nelson, 2016). Research methodology is classified as a systematic way of implementing the
aspects efficiently to make the research appropriate. There are various different aspects of the
research and all of these are discussed as under:
Research design
It is considered as a way how the information is gathered, analysed and then being used
(Dutta and Bose, 2015). There are various ways by which it can be classified as co relational,
descriptive, and experimental and semi experimental (Alper and Goggin, 2017). The researcher
will use descriptive design as it can in analysing about the challenging factors, which KCB faced
due to under utilization of the digital technology and how it can be improved.
Research approach
It is a method to be used in the research to make it effective. It can be classified as
qualitative and quantitative. Here, the researcher will use the qualitative approach to provide a
better understanding of the barriers and challenges KCB has to undergo because of under
utilization of digitalization. So, the researcher ehre will make use of the qualitative approach.
Data Collection
It can be done in two ways, either by primary method or by secondary (Dutta and Bose,
2015). Primary collection of data includes information that is being done for the first time
whereas secondary method is that approach where already done by an external body and then the
same can be sued by the researcher. Sources of primary data involve surveys, focused groups,
interviews and questionnaires (Kane, Palmer and Buckley, 2015). On the other hand, sources of
secondary data includes online, books, journals etc. In this, the researcher will make involvement
of the primary data as it can help in providing a better analysis of the challenging factors of
under utilized digitalization in KCB.

Sampling
For analysing, a researcher takes 10 employees for the questionnaire process which gives
better opportunity to attain results. Through which they easily suggest the impact of digital
technology on Hotel services (Hillson and Murray-Webster, 2017).
To sum up, research methodologies are reliable and productive in nature. It makes good
presence of effective methodologies and work process. Along with that, it will also provide
different techniques and methodologies factor to accomplish better opportunity growth.
TASK 3
P5 Analyse research and data using appropriate tools and techniques.
Primary Method
Questionnaire
Name:
Age:
Gender:
Designation:
1. Do you think that use of digital technology has improved the customer satisfaction?
(a) Yes
(b) No
2. Do you think use of digital technology has raised the productivity of Qbic Hotel?
(a) Yes
(b) No
(c) Not You
3. How much do you agree that digital technology is an important reason behind success of
Qbic Hotel?
(a) Strongly agree
(b) Agree
(c) Disagree
4. What are the opportunities which established the utilization of digital technology?

(a) Increased efficiency
(b) Intense Competition
(c ) Fluctuation in customers preferences.
5. What type of challenges have you considered using digital technology?
(a) Training of employees
(b) Intense competition
(c) Fluctuations in customers preferences
Theme 1: Do you think that use of digital technology has improved the customer satisfaction.
Particulars Respondents
(a) Yes 8
(b) No 2
Total: 10
Interpretation: On the basis of above question, number of employees was asked whether digital
technology is fruitful for customer service or not. Digital technology are the most competitive
and essential part of the organisation to produce new advantages and gaining customer service
Yes
No
Illustration 4: Use of digital technology has
improved the customer satisfaction

from the market. Out of 10 employees, 8 employees suggested that it is most effective and
productive for a company. remaining 2 employees suggested that it is not fruitful for an
organisation.
Theme 2: use of digital technology has raised the productivity of Qbic Hotel.
Particulars Respondents
(a) Yes 6
(b) No 2
(c) Not you 2
Total: 10
Interpretation: It had been asked from the employees weather digital technology helps in
enhancing the productivity of employees or not. 6 members suggested that it is productive as it
makes work fast and reduce less resources. Out of them 2 employees suggest that it is time-
consuming process which requires huge training needs.
Respondents
0
1
2
3
4
5
6
7
6
Yes
No
Not you
Illustration 5: use of digital technology has raised the productivity of Qbic Hotel.

Theme 3: digital technology is important reason behind success of Qbic Hotel.
Particulars Respondents
(a) Strongly agree 8
(b) Agree 1
(c) Disagree 1
Total: 10
Interpretation: Another question has been asked from employees that digital technology has bee
the reason for the success. So the answers of the respondents are yes it is the factor of success of
Qbic hotel by 8 employees else suggests that no digital technology is not the reason being the
success of organisation.
Theme 4: opportunities and growth that has established through the utilization of digital
technology
Particulars Respondents
(a) Increased efficiency 5
(b) Intense Competition 4
Respondents
0
1
2
3
4
5
6
7
8
9
8
strongly agree
Agree
Disagree
Illustration 6: How much do you agree to with the statement that digital technology is
important reason behind success of Qbic Hotel.