Qila Que Restaurant: Market, Operations, and Financial Analysis Report

This report provides a detailed analysis of the Qila Que restaurant, a proposed theme-based restaurant in the UK. The report begins with an introduction to innovation and entrepreneurship, emphasizing their importance in driving organizational performance and profitability. Task 1 focuses on the development of the Qila Que business idea, highlighting its traditional theme and potential to attract customers seeking authentic home-style food. Task 2 delves into market analysis, operations, industry analysis (using Porter's Five Forces), and financial requirements for establishing the restaurant. The market analysis identifies the target audience and their needs. The industry analysis assesses the competitive landscape. Operation details cover location, transportation, and distribution strategies. A SWOT analysis outlines the restaurant's strengths, weaknesses, opportunities, and threats. Finally, the report outlines the financial requirements, including equipment, furniture, premises, and operational costs. The report concludes with a summary of the key findings and recommendations for the Qila Que restaurant's successful launch and operation.

Innovation and
Entrepreneurship

Table of Contents
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
Business idea development..........................................................................................................1
Task 2...............................................................................................................................................2
About Market analysis, operations, industry analysis, financial requirement.............................2
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
Innovation and entrepreneurship are continuous process which are related to a business
and helps to increase the organisational performance and profitability. Whenever an organisation
wants to grow their business then it is required to use different techniques and innovation in their
activities which can help to improve the production. Entrepreneurship is the process of creation
and extraction of value which can be uses by a person and helps to run a business effectively.
And the meaning of innovation is to bring something new and innovative in their existing
process which can help to getting the competitive advantages and managing the performance
(Coulson-Thomas, 2017). In a competitive business world, the role of innovation is crucial as it
involves new products, services and activities which may affect the changes positively by
managing all activities and delivering right products. A person who come up with new idea in
market for the purpose of running business and getting the higher profits by facing competition
and risk is called as entrepreneur. The present report is based on innovation and entrepreneurship
such as Qila Que restaurant, that is a theme based restaurant going to operate new business UK
with the aim of larger profitability and developing their business in existing market. This
restaurant is going to make a special theme as traditional theme where people can get home food
with better quality of services to its customers. This can help to manage the all activities by
providing training to all employees and attracting customers. This report cover idea of business
development, market analysis, SWOT analysis, industry analysis and operation details.
Moreover, financial requirement for business in establishing a restaurant are also covered.
Task 1
Business idea development
In changing environment, the needs and wants of people are also changing where people
are demanding innovative products and services that should be different from other and make
feel good to customers. If organisation is able to provide innovative products and manage their
activities then it can operate its business in changing situation effectively (Czarniewski, 2016).
Now all business organisation wants to grow their business by adopting new ideas and resources
which may be difficult for organisation and may affected the business. The development of new
business idea is providing number of opportunities which can be uses by company for expanding
their business and delivering the right products. Qila Que is new and theme based restaurant that
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provide a traditional ways with home cooks services. The ideas has been taken from by
observing people as some people who comes from outside, miss home food which is made of
best quality. Therefore, this idea will help to gain the higher profits because it will fill the needs
of targeted customers by providing them delicious taste. In this, employees and food preparation
will be properly trained and uses traditional ways that will help to make feel good and
comfortable. This can help to get high brand image by satisfying the customers and increasing
the production as well as number of customers (Ebrahimi and Mirbargkar, 2017).
The main aim of opening this restaurant is provide the best taste and good environment to
customers so they get influenced and consumer services in larger quantities. The staff of
organisation to will be proper dressed and having knowledge of all languages that can help to
understand the customers and provide them products and services accordingly. The managers of
such organisation will capture high market share and brand image in changing environment
(Eesley and Miller, 2017).
Task 2
About Market analysis, operations, industry analysis, financial requirement
The idea of business of opening a restaurant Qila Que with traditional theme that will help to
attracts the customers and increase the organisational brand image. This plan will make sure to
all customer that such restaurant will fill the needs and wants of them as they wants (Florida,
Adler and Mellander, 2017). The manager of restaurant will use new technology and process to
provide the better quality of food and experience to their customers that will help to increase the
brand image and get competitive advantages. This involves various aspects such as:
Market Analysis – For running and operating a business there is requirement of analysing
the market which helps to identify the needs of customers and make efforts to provide the
products accordingly. The needs of customers is to find a best restaurant that is providing the
traditional theme of food and places that make feel good to customers and increases the business
performance. Once identify the needs of customers, managers become responsible to provide the
ki8nd of products and services which can be satisfied them. Identification of target market is
based on size, value, geographic location and demographic details. The manager of selected
organisation focuses on size, value and geographic location which can help to increase the
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organisational performance. The manager of such organisation are playing important role as they
analysis the needs and provide the products accordingly (Herman, 2018).
Industry Analysis – While running a business and managing the activities there is need of
identify the market place that can help to operate the business effectively. The manager of such
organisation is analysing the market and get the information about competitors which helps to
establish the business accordingly and manage the all activities by performing well. With the
help of industry analysis management can increase the possibilities easily and take the
competitive advantages. Therefore, porter’s five forces model is uses by management that
involves various steps and support to run the business effectively and taken the competitive
advantages that are as defined:
Threat of new entrants: In UK, there is a moderate threat of new entrants as people can
enter in to new market easily and can operate their business by arranging the investment
effectively. This can be challenge for Qila Que to face the competitor and other business concern
in hospitality industry who are providing the products and services accordingly and manage the
activities (Lounsbury and et.al., 2019).
Bargaining power of buyers: In business market, customers are the one who have power
and authority to make decision of buying the products and services that can help to operate the
business. In UK, customers have high bargaining power as number of restaurant are opened who
providing food at affordable cost. For facing the competition smoothly Qila Que is required to
sale its products and services at low prices which can attracts the customers and helps to increase
the number of customers.
Bargaining power of suppliers: Suppliers are those who manufacture the products and
distute among retail stores and organisation for making the products. The threat of suppliers in
context to Qila Que is low as managers is having good relations with suppliers which helps to
manage the organisational performance by taking huge competitive advantages and managing
the organisational effectiveness (Malecki and Spigel, 2017).
Threat of substitute products: This means restaurant is the fastest growing industry in
challenging industry. Qila Que is the new established themed restaurant that is providing
different types of products and services to customers which can help to manage the customers.
The threat of substitution of products is low as people are wanted special food in traditional
theme that helps to increase the sale and take the competitive advantages.
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Competitive rivalry: The competitors of Qila Que are Ritz and may restaurants which are
selling the food and staying services to customers which can help to manage the organisational
image in competitive environment. This can help to increase the business performance by selling
the restaurant services at less prices (Mongelli and Rullani, 2017).
Operation detail – For running the business there is need to focus on operation in which
managers are focusing on day by day activities and manage the organisational performance.
therefore, managers are deciding the cost, transportation, location of premises, distribution
channel that will help to increase the productivity.
Location of premises Qila Que is a newly established organisation
that will be located in UK, by selecting a best
area and needs of people that will helps to
reach the customers and increase ethe business
performance.
Transport links For transport this will help to manage a proper
banners and websites that could provide proper
location and services to customers that can be
reachable easily for customers and maintain the
good performance (Nambisan, Wright and
Feldman, 2019).
Distribution The selected organisation is distributing their
services by selecting best channel which
increases the high performance and can be
easily affordable to customers (Schmitz and
et.al., 2017).
Websites www.Queqila.com
SWOT Analysis – This is a tool which uses by organisation to identify the strength and
weakness of their business that increases performance and maintain the activities. The SWOT
Analysis of Qila Que are as defined:
Strength Weakness
 This is providing best quality of food  New market place that can be risky for
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services.
 Traditional theme on customer’s
demand which influenced customers
and mange the organisational
capabilities.
 This is providing products at less cost
and managing the organisational
activities (Schneckenberg and et.al.,
2017).
 The traditional theme attracts customers
more and make feel them good.
 Skilled and talented employees are
working that create a USP for Qila Que
.
organisation to operate their business.
 Having strong presence of competitors
in market place or UK that may impacts
negatively on business.
 Competitors are using strong
promotional and marketing activities
which can reduce the sale of
organisation.
 Changes in regulation in relation to
political and economical that may
reduce the sales.
Opportunities Threats
 Customers feel good and happy as this
organisation is providing the traditional
theme.
 Uses of new technology and process to
managing orders and establishment of
business.
 Fair treatment to all customers and
filling their all needs.
 Delivery of best quality of foods and
services.
 To reach the potential customers and
manage the organisational activities.
 The threat for Qila Que is changes in
customer taste and preference.
 Changes in buying behaviour.
 Lack of customers trust as it is newly
established company that can be risky
(Schuelke-Leech and Barry, 2016).
 Changes in political regulations and
increasing the rate of inflation in UK.
Financial requirement – Finance is the need of business that should be filled by
management and owner who are running the business and planning to establish new business,
and brining innovation in their organisation (Wu, 2017). For instance, Qila Que is a newly
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established organisation that bring innovation by traditional theme. For this there is need of
finance which are defined below:
Equipment 10000
Furniture 50000
Premises 100000
Raw material 5000
Operational cost 10000
transportation 2000
Electricity 5000
Other expenses 3000
Total 85000
CONCLUSION
From the above report it can be concluded that innovation meaning to introduce new
products and services in organisation which can help to increase the sales and productivity
effectively. The managers are playing essential role as they conduct market analysis, sales
analysis etc. which can uses to evaluate the organisational performance and manage high profits.
SWOT analysis states the strength and weakness of organisation. Financial requirement are filled
by owners by identifying cost.
ASSIGNMENT 2 (Covered in PPT)
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REFERENCES
Books and Journals:
Coulson-Thomas, C., 2017. Leadership for creativity, innovation and entrepreneurship. Effective
Executive. 20(2). pp.12-30.
Czarniewski, S., 2016. Small and medium-sized enterprises in the context of innovation and
entrepreneurship in the economy. Polish Journal of Management Studies. 13.
Ebrahimi, P. and Mirbargkar, S. M., 2017. Green entrepreneurship and green innovation for SME
development in market turbulence. Eurasian Business Review. 7(2). pp.203-228.
Eesley, C. E. and Miller, W. F., 2017. Impact: Stanford university's economic impact via
innovation and entrepreneurship. Available at SSRN 2227460.
Florida, R., Adler, P. and Mellander, C., 2017. The city as innovation machine. Regional Studies.
51(1). pp.86-96.
Herman, E., 2018, May. Innovation and entrepreneurship for competitiveness in the EU: an
empirical analysis. In Proceedings of the International Conference on Business
Excellence (Vol. 12, No. 1, pp. 425-435). Sciendo.
Lounsbury, M. and et.al., 2019. Culture, innovation and entrepreneurship. Innovation. 21(1).
pp.1-12.
Malecki, E. J. and Spigel, B., 2017. Innovation and entrepreneurship. In The Elgar Companion to
Innovation and Knowledge Creation. Edward Elgar Publishing.
Mongelli, L. and Rullani, F., 2017. Inequality and marginalisation: social innovation, social
entrepreneurship and business model innovation: The common thread of the DRUID
Summer Conference 2015. Industry and Innovation. 24(5). pp.446-467.
Nambisan, S., Wright, M. and Feldman, M., 2019. The digital transformation of innovation and
entrepreneurship: Progress, challenges and key themes. Research Policy. 48(8).
p.103773.
Schmitz, A. and et.al., 2017. Innovation and entrepreneurship in the academic setting: a
systematic literature review. International Entrepreneurship and Management Journal.
13(2). pp.369-395.
Schneckenberg, D. and et.al., 2017. Business model innovation and decision making: uncovering
mechanisms for coping with uncertainty. R&D Management. 47(3). pp.404-419.
Schuelke-Leech, B. A. and Barry, B. L., 2016. Complexity of textual data in entrepreneurship
and innovation research. In Complexity in Entrepreneurship, Innovation and
Technology Research (pp. 459-480). Springer, Cham.
Wu, Y. C. J., 2017. Innovation and entrepreneurship education in Asia-Pacific. Management
Decision.
(Coulson-Thomas, 2017) (Czarniewski, 2016) (Ebrahimi and Mirbargkar, 2017) (Eesley
and Miller, 2017) (Florida, Adler and Mellander, 2017) (Herman, 2018) (Lounsbury and
et.al., 2019) (Malecki and Spigel, 2017) (Mongelli and Rullani, 2017) (Nambisan,
Wright and Feldman, 2019) (Schmitz and et.al., 2017) (Schneckenberg and et.al., 2017)
(Schuelke-Leech and Barry, 2016) (Wu, 2017)