ENTREPRENEURSHIP Report: QQQ Customer Analysis and Interview Insights

This report presents an analysis of QQQ, an IT services company, focusing on its customer relationships, business challenges, and future goals. The report is based on an interview with Arindam, a Vice President at QQQ with 25 years of experience in the IT sector, who discusses the company's target customers, challenges in international business, and the importance of customer partnerships. The insights gathered reveal QQQ's focus on mid-level companies, its strategies for overcoming challenges, and its long-term vision. The report includes user profiles, interview transcripts, and a detailed discussion of Arindam's career aspirations, which include becoming a top management official, managing large global projects, and owning a jungle retreat. The analysis highlights the importance of experience, management skills, and customer-centric approaches in the IT industry, providing a comprehensive overview of QQQ's operations and strategic direction.

Running head: ENTREPRENEURSHIP
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Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction......................................................................................................................................2
Introduction to the persona of the interviewee................................................................................2
Insights.............................................................................................................................................3
Conclusion.......................................................................................................................................4
References........................................................................................................................................6
Appendices......................................................................................................................................7
User Profile..................................................................................................................................7
Detailed Experience Map............................................................................................................7
Need analysis...............................................................................................................................7
Interview questions and guidelines..............................................................................................8
Transcript of the Interview..........................................................................................................8

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Introduction
The aim of this report is to analyse the types of customer that QQQ deals with and the
issues and the scopes that they are having in their present and future business. The goal that was
set for the interview is to find out the customers that are targeted by the company of the
interviewed person and what problems would the products of the company will solve if they
have one customer for the product (Blackburn, 2016). The selection of the subject was done on
the basis of the experience that has been gained by working as an IT professional for a long term
of 25 years and the management skill off handling a team of 200 members. Besides, the subject
chosen has a set of skill that made him the immediate preference for any issues that emerge in
the workplace.
Introduction to the persona of the interviewee
The interview that has been conducted is with Arindam, an IT professional from the vice
president of the organisation named QQQ, with an experience of 25 years and a management
skill of handling a team of 200 members. The company has its headquarters in India and the
interview is taken in the Australian office of the company. The contributions that has been put
forward by Arindam are highly accepted and valued. The start of his career was slow as an
application developer and gradually with time, he moved towards the management section of the
company. For any issue that takes place, he can be considered as a solution provider. Due to his
high experience in the field, for any sort of confusions or issues, Arindam is referred. His
knowledge regarding the project, people and vendor management is vast and highly valued.

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Insights
Arindam, working as an IT professional for the past 25 years has made him experienced
throughout the sector of the work. He became acquainted with almost all of the sections and
functionalities that are the primary working areas of the industry. Hence, he is termed as “go to
man”, as any instances where it is found to have some issues are directly referred to him for
clarification as well as for solutions (Burns, 2016). His experience has become an important asset
for the company. Besides, throughout his career, he also acquired a set of management skills too,
which made him even more reliable to the company as during such management issues he could
be referred back for managing the situations as well. His career started as a developer, however
with time he shifted himself to the management section and worked there for a long time
(Burns & Dewhurst, 2016).
Now at this present situation he desire to be a top management official in the IT industry.
This desire of him is feasible enough as he has a huge experience in the particular sector where
he desires to be in the top. His management skill can be well understood with the revelation of
the fact that he dealt with a team of 200 members. It is not an easy task to manage such a huge
team and get the works done. This efficiency shows that Arindam has a very precise
management skill and has the ability to be on the top of the management section of the company
(Kirzner, 2015). Besides, QQQ relies on him regarding the technical issues as well as
management issues.
Another extension of his goals is to conduct and manage big projects throughout the
world. Depending on his skills, he do has the ability to conduct projects and has done the same
for the Australian branch of QQQ. Now he desires to handle projects that are big and require to
be conducted on a global scale (Kuratko, 2016). It is certain that when nay professional gains the

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experience, the first thing that comes into the bucket list is to handle the work on a large scale
(Leonidou et al., 2018). Therefore, same happened for Arindam too. To handle projects that are
big and has a global reach is one of his aims in his professional career.
The final goal that Arindam aspires to achieve is to buy a jungle retreat in Africa. In his
career lifetime, it is certain that he has accumulated heavy funds from the income throughout his
career. It is certain that the skill and the experience that he has acquired throughout his career has
made him accumulate enough funds and hence, now it is feasible for him to have such desires
(Sekliuckiene & Kisielius, 2015). The desire for owning of the jungle retreat in Africa is for a
separate purpose that is building an exclusive library on a wild life photography. It is obvious
that he is an enthusiast of wild life photography and hence, he is now having a desire of using his
accumulated funds to follow his passion. Precisely, there are three insights that the subject has –
to be at the top of the management, to handle big projects that have a global reach and own a
jungle retreat in Africa to make a library for wild life photography (Venkataraman, 2019).
Conclusion
The report describes the insights of the interview that was held between a interviewer and
the interviewee who is the vice president of QQQ with an experience of 25 years and a
management skill of handling a team of 200 members as well as working with 500 reputed
companies. The insights are described in detail in accordance with the interview questions and
the interview transcript that is presented. The case describes about how an IT company serves
their client as well as they handle all of the issues that takes place while conducting business
with the clients. It is also discussed about the services that are provided by QQQ. To the question
of the interviewer that what customers are primarily targeted, mid-category companies are found

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to be the primary target for QQQ. Finally, it is also known that for an IT company it is important
to have a client who will believe in their vision and mission and will work with them for a long
time.

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Appendices
User Profile
Name: Arindam
Age: 48
Ethnicity: Indian
Occupation: IT professional
Residence: Kolkata, India
Education:
 Bachelor in business administration
 Postgraduate diploma in advanced system management
Detailed Experience Map
 Has been working for 25 years in an IT industry.
 Likes to travel all over the world
 Manages a team of 200 people
Need analysis
 Satisfaction for all the planned activities
 Better health

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 To keep on learning
Interview questions and guidelines
If I only had one customer for my product, who would it be and what problem is my product
going to solve?
I am going to interview a seasoned professional in an IT industry who has been a part of many
big companies during his last 25 years. His contribution to the companies were highly accepted
and valued. He has started his carrier as an application developer and slowly moved to a
management level and proved his capability in project management area. He has an extensive
knowledge on project, vendor and people management. He is known as a “go to man” who is
always trying to solve people’s problems.
Transcript of the Interview
M: Hi Arindam, thank you for helping me with my project today.
A: Oh, there is no problem with that at all. I am glad to help you whenever I can.
M: To begin with, I should tell you that I am going to take this interview for a subject at my
university called Entrepreneurship and Innovation. We are going to talk about the products you
sell and the customers you have on your daily basis. The goal of this interview is to understand
who would be your customer and what problems would your product solve if you only had one
customer for your product. Are you ready to begin?
A: Yes, let’s start.
M: Just to know you better, could you please tell me a bit about yourself? What is your
background, what are you doing in life?

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A: My name is Arindam and I am representing “QQQ” as a Vice President for IT services. In
total I have 25 years of experience in IT sector while I worked with many Fortune 500
companies across the globe.
M: So, I was wondering if you could tell me more about your experience working with QQQ.
What can you tell me about it? Are you enjoying it?
A: Yes, I am certainly enjoying my work at QQQ. QQQ is a global company with a headquarter
located in India. We are trying to expand our business in different countries of the world. We
have a defined business plan and already working towards it to meet all the deadlines and
milestones.
M: It is really nice to know, that you guys are establishing a global IT company, however, I
would like to know, what are the challenges you are facing while working with the different
countries?
A: There are couple of challenges we are facing right now. To give an example, the major
problems include international cross border rules and political environment of a specific country,
moreover, people and their work culture, taxation act, labour law, worker compensation act etc.
M: That seems like a real challenge for you guys. How do you overcome all these serious issues?
A: We are definitely overcoming all of these challenges with a help of an expert team, who are
globally located and solving all of our issues. Our overseas sales and marketing team has done an
extensively good work to acquire customers for QQQ and promoting the company to a new
level.

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M: I am actually interested in knowing your customers and their level of business. What is the
relationship mechanism you follow?
A: We treat our customers as our partners and an extended arm of “QQQ”. We have always
believed in a customer’s growth and their business continuity. Most of our customers are from a
mid-level category, however we are seeking to acquire more business from an enterprise level
companies. We strongly believe that if our customers grow, we will grow together.
M: That sounds very promising; however, I would still like to ask you: “if you only had one
client, who would it be and what problem would your product solve for him?”
A: For us, all the customers are equally important. Therefore, it is very difficult to select a one
customer from a big data base. But to answer you, if we need to select one customer, we would
select a customer, who believes in our vision, mission and can work with us for a long term. We
work together, to help each other and grow each other’s businesses. “QQQ” would love to
engage in managing partnerships and strategy alliances.
M: Okay Arindam, this is fantastic. Thank you very much for your time, it was pleasure meeting
you today, all the very best to you.
A: Thank you very much sir. It was my pleasure speaking to you as well.

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References
Blackburn, R. A. (2016). Government, SMEs and entrepreneurship development: Policy, practice
and challenges. Routledge.
Burns, P. (2016). Entrepreneurship and small business. Palgrave Macmillan Limited.
Burns, P., & Dewhurst, J. (Eds.). (2016). Small business and entrepreneurship. Macmillan
International Higher Education.
Kirzner, I. M. (2015). Competition and entrepreneurship. University of Chicago press.
Kuratko, D. F. (2016). Entrepreneurship: Theory, process, and practice. Cengage Learning.
Leonidou, E., Christofi, M., Vrontis, D., & Thrassou, A. (2018). An integrative framework of
stakeholder engagement for innovation management and entrepreneurship development.
Journal of Business Research.
Sekliuckiene, J., & Kisielius, E. (2015). Development of social entrepreneurship initiatives: a
theoretical framework. Procedia-Social and Behavioral Sciences, 213, 1015-1019.
Venkataraman, S. (2019). The distinctive domain of entrepreneurship research. In Seminal Ideas
for the Next Twenty-Five Years of Advances (pp. 5-20). Emerald Publishing Limited.