ACC8000: Qualitative Research on Products Report, USQ

This report provides a comprehensive analysis of qualitative research methodologies applied to product evaluation. The study begins by outlining the research objectives, focusing on the need to centralize company operations and improve control. It justifies the use of qualitative approaches, emphasizing their ability to explore experiences, meanings, and viewpoints. The report details the selection of participants from senior management and factory employees and discusses methods for determining sample size, considering factors like population size and existing research. It explores probability and non-probability sampling techniques, including random and systematic sampling, and convenience and snowball sampling, recommending random sampling for the company. The report then covers data collection methods, including qualitative, quantitative, and mixed methods, advocating for a mixed-method approach. It provides examples of questions for participants and outlines steps for analyzing the collected data, emphasizing the importance of setting the right questions. The assignment adheres to the ACC8000 course requirements, focusing on understanding accounting research within a business development context.