Research Methods: Qualitative, Quantitative, and Mixed Methods Report

This report delves into the core principles of qualitative and quantitative research methods, highlighting their distinct approaches to data collection and analysis. It examines the strengths of each method, such as the detailed insights of qualitative research and the statistical rigor of quantitative research. The report also explores mixed methods research, combining qualitative and quantitative techniques for comprehensive results. It discusses the importance of selecting appropriate research strategies to achieve accurate outcomes and emphasizes the essential skills for a researcher, including analytical abilities, patience, and the capacity to connect data findings. Finally, the report references key academic sources that underpin the understanding of research methodologies, providing a solid foundation for further exploration of research practices.

Research
Using
Qualitative
and
Quantitative
Methods

Definition and types of Research
methods
Research refers to the
investigation of a
situation, or process to
determine factors which
influence the topics
performance

Understanding Difficulties Experienced During
Research
 Perform research and investigations
and securing accurate results plays a
huge role towards the project’s
success

Qualitative and Quantitative research
 There are two main forms of research
utilized by researchers and businesses
are cross the globe namely Qualitative
and quantitative research methods.
Each follows a unique approach but both
deliver important insight linked to
research topics and finding. While Mixed
Research involves application of both
qualitative and quantitative research
approach.

Qualitative Research
Qualitative Research is collecting data
from different sources such as:
 interviews,
 focus group discussions,
 case study research

Strengths of Qualitative Research
The Strength of Qualitative research method
are:
 Compliments and Refines Quantitative
Data.
 Accuracy of Data Collected
 Provides Detailed and Complex
Information
 Helps to collect data which cannot be
quantified

Quantitative research
This research involves collecting data
using:
 mathematical models,
 hypotheses and
 theories

Strength of Quantitative
Research
Basic Strengths pf Quantitative method
are:
 techniques like sampling methods are
used
 Makes the research more attractive
 Helps to provide statistical
information and plot charts

Mixed Methodology
This method of research uses both
qualitative and quantitative method as
per the requirements.

Qualitative Research - Action research,
Ethnography and observation
 performing qualitative research it is
essential for the researcher to adopt
the most effective form of research
so as to collect adequate information

Quantitative research - mathematical
models, hypotheses and theories
 Engineers mainly depended on
Quantitative research which allows
them to utilize mathematical models,
hypotheses and theories to resolve
manufacturing problems and improve
production.

Why Use a Combination of Research Methods
 To improve success rates, it is
essential for the researcher to adopt
suitable research strategies which
will ensure they secure the most
accurate results.

Skills Required Being a Good Researcher
 Attributes such as being analytical
reviews, patient and the ability to
connect data finding are critical
requirements for any researcher and
annalists.

Bibliography
Taylor, S. J., Bogdan, R., & DeVault, M. (2015). Introduction to qualitative
research methods: A guidebook and resource. John Wiley & Sons.
. Smith, JA. (Ed.). (2015). Qualitative psychology: A practical guide to research
methods. Sage.
Bryman, A., & Bell, E. (2015). Business research methods. Oxford University
Press, USA.
Bryman, A. (2015). Social research methods. Oxford university press.
Brannen, J. (Ed.). (2017). Mixing methods: Qualitative and quantitative
research. Routledge.
Bernard, H. R. (2017). Research methods in anthropology: Qualitative and
quantitative approaches. Rowman & Littlefield.
Neuman, W. L., & Robson, K. (2014). Basics of social research. Pearson Canada.
Venkatesh, V., Brown, S. A., & Bala, H. (2013). Bridging the qualitative-
quantitative divide: Guidelines for conducting mixed methods research in
information systems. MIS quarterly, 37(1).
Punch, K. F. (2013). Introduction to social research: Quantitative and qualitative
approaches. sage.