This report provides an overview of qualitative and quantitative research methods and their applications in modern marketing research and data analysis. It discusses the role of quantitative research in investigating attitudes and behaviors using statistical and numerical data, while qualitative research offers a deeper understanding of real-life questions. The report also covers correlation and regression analysis, highlighting their importance in analyzing relationships between variables and forecasting market conditions. Time series analysis is examined as a technique for measuring market fluctuations and identifying trends over time. The report further addresses the challenges in gathering and utilizing information for informed decision-making and concludes by emphasizing the value of these methods in assisting investigators in data collection and analysis. Desklib offers a wealth of similar resources for students.