Report on Qualitative Research: Features, Analysis, Key Findings

This report presents a comprehensive overview of qualitative research within a business context, focusing on its features and the application of thematic analysis. The study investigates key areas such as organizational change, the importance of understanding organizational functions, the impact of innovative ideas, and the significance of risk analysis. The analysis draws on interviews to explore themes related to business operations, resource management, and the role of universities in preparing students. The findings highlight the importance of change management, risk mitigation, and the adoption of new technologies to maintain competitiveness. The report concludes by emphasizing the value of qualitative research in understanding real-world business conditions and making informed decisions. The report explores the importance of adapting to changes and implementing new ideas for organizational success. The study also highlights the importance of universities in preparing students for the future.

QUALITATIVE
PROJECT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
1. Features of Qualitative Research........................................................................................1
2. Thematic Analysis..............................................................................................................1
3. Discussion of key findings.................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5
Books and Journals.................................................................................................................5

INTRODUCTION
Organization management is considered as planning and controlling tool that help
companies in making changes in operational activities in order to raise profit. In the competitive
market, entities have to adopt effective strategies that can help them in sustaining in market for
longer duration. Present study discusses features of qualitative research. Furthermore, it will
conduct thematic analysis in order to find out current thinking and future trends within area of
business and operation management.
TASK
1. Features of Qualitative Research
Qualitative Research is the type of method in which researcher takes support of theories
and models in order to conduct study in systematic manner (Bøe, Hognestad and Waniganayake,
2017). It does not involve numeric measurement tools in order to find out answers of research
questions. Qualitative Research is an analytical methodology of conducting study that gathers
comprehensive information about topic.
Research Design
It is one of the essential research methods that define entire investigation. It is considered
as Blue Print of the study that allows researcher in carrying out investigation in systematic
manner (Chatrakul Na Ayudhya, Smithson and Lewis, 2014). There are various kinds of designs
such as experimental, exploratory, descriptive etc.
In qualitative research, scholar has to take support of descriptive research design. It helps
in identifying real situations. In qualitative research, scholar avoids rigid designs that create
complexity and eliminate responding opportunities. This method tries to gather in-depth
understanding about the subject matter so that researcher can explore ideas. Qualitative studies
involve human participants because they have knowledge about real life and can describe about
actual conditions of workplace. Thus, involvement of participants assists in developing
understanding about the topic (Lee, 2014).
Data Collection
Data collection is the most important part of research projects. It allows investigator in
developing an in-depth knowledge and conduct study in systematic manner (What Is Data
Analysis?, 2017). There are two main methods of data collection: primary and secondary.
1

Primary data collection sources are tools in which scholar must gather real information
about topic (Nogueira and et.al, 2013). On the other hand, secondary data collection sources are
such tools in which scholar applies already available information in order to develop
understanding about topic.
As present study is qualitative in nature thus researcher has applied primary data
collection sources. Interview is considered as effective method that helps in capturing in-depth
knowledge about topic (Sessler and Imrey, 2015). By this way, real perspective of people can be
involved in investigation that allows researcher in answering research questions significantly. In
qualitative study, scholar makes direct contact with people who have great knowledge about
situation and can give accurate answers to problems.
Empathic neutrality is another feature of qualitative study. In this, a scholar takes care of
openness, sensitivity, awareness and responsiveness so that these questions can be answered
effectively. In this type of studies, scholar assumes that changes are ongoing thus, involvement
of human participants can support in identifying dynamic situations (Bøe, Hognestad and
Waniganayake, 2017).
Data Analysis
After collecting information about topic, researcher must analyse these details in order to
find out results. Qualitative Data Analysis assumes that each study is different from others.
Thus, use of correct analysis tool is very important so that case can be examined properly.
Qualitative method uses thematic analysis tool in which themes are prepared and data are
presented through graphs (Chatrakul Na Ayudhya, Smithson and Lewis, 2014). This helps in
finding accurate answers asked in research questions. This method assists in discovering patterns
and developing interrelationship. Qualitative Analysis Tool reflects own perspective and convey
authenticity in order to enhance credibility of research.
Qualitative research does not include any statistical operations or mathematical
calculations for finding answers. It conducts investigation in simple manner so that researcher
can answer research questions easily (Sessler and Imrey, 2015).
2

2. Thematic Analysis
Theme 1: Important Areas for Business
Interpretation: From the above interview, it can be interpreted that development and changes
are two main concerns that can support entities in managing operations well and gaining success
in the market. If entities are going through changes and making necessary modifications as per
requirement of market, then it would be beneficial for company in sustaining in market for
longer duration. Development in technologies and strategies are future trends that can support
firm in gaining success in market.
Theme 2: Organizational Changes
Interpretation: Organizational change plays significant role in business unit. Companies have to
look upon external and internal environment and accordingly they have to modify their
operations so that they can meet with the needs of consumers. The main agenda of entities are to
enhance their revenues and expand business across the world.
For accomplishing this objective, it is essential to make necessary changes in the
organization and operational process so that entity can sustain in the market for longer duration
and can gain competitive advantage. HR of the company is responsible for managing changes in
workplace. They make effective policies and take correct decisions through which organization
can make modification. These changes aid in fulfilling needs of consumers and other
stakeholders and enhance their satisfaction level.
Theme 3: Importance of Understanding Organizational Functions
Interpretation: From the discussion, it can be interpreted that if entity understands the functions
of company then it will be able to improve its works.Qualitative Analysis Tool reflects own
perspective and convey authenticity in order to enhance credibility of research. Qualitative
research does not include any statistical operations or mathematical calculations for finding
answers. Each function of the firm helps in improving conditions of business.
By this way, managers can allot resources well and can minimize wastage as well.
Organizational resources enable firm in giving proper response to market opportunities. This
helps in minimizing threats and increasing opportunities. This enhances ability of business in
achieving goal and improving performance of company to great extent.
Theme 4: Importance of Ideas
1

Interpretation: As per the above discussion, it can be stated that respondent have determined
that organization is required to continuously strive and implement innovative ideas in order to
sustain its competitiveness and maintaining its success in market. In implementation of these
ideas , organisation will also face several issues which has provided threats of decline in
business performance but if they will understand characteristics and methods and then it
enables them to successfully implement their ideas to attain growth in business environment.
Theme 5: Conscious Level of Firm
Interpretation: From the above, it is clear that respondents have provided information that
organisation is now providing more focus on identification of risk and adaptation of mitigating
strategies. Looking at the ways through which organisation can effectively deal with risk.
However, it can be said that risk management has been adopted by organisation to resolve
disruptions.
Theme 6: Risk Analysis Importance
Interpretation: From the above statement it is clear that organisation needs to be aware about
the risk because avoidance of issues will affect overall systems of organisation. It has also
stated that business enterprise is highly subjected to various risk factors with an uncertain future.
Both internal and external risk has characterised the evolution and development of organisation's
future. However, it is very important for organisation to analyse risk which helps them in
maintaining their business operations in the future.
Theme 7: Extension in Other Areas
Interpretation: As per the above statement, it is clear that respondent agrees that organisation
has expanded its business operations in other areas. Environment is considered as very important
factor which has provided major influence on decisions of an organisation. There are various
important issues such as sustainability and green thinking are faced by organisation. It is
essential for organisation to reduce the consumption of power and it should move towards use of
more sustainable energy. However, management is required to take a complete analysis of
organisation's conditions in external and internal business environment.
Theme 8: Role of Universities
Interpretation: From the above statement, it is clear that respondents think that universities
have played important role in providing graduates which are able to understand these kinds of
2

issues. It is more essential for these individuals to understand issues while going for job to any
industry. However, it can be said that universities helps in providing awareness to students about
these kinds of issues.
Theme 9: Key Central Criteria to recruit business students
Interpretation: Respondents made clear statements that management of resources is a key
criterion for the recruitment of business students at workplace. The main aim of organisation
behind recruitment is to analyse their skills and abilities at workplace. These are considered as
important skills which are required for achievement of growth and success in organisation.
However, it can be stated that management of resources is the most important criteria for success
of enterprise.
Theme 10: Effectiveness of performance of students
Interpretation: From the above statement, universities take employability seriously and
emphasis on developing future for their students. They always tend to provide focus on
efficiencies and skills in students so that they will get job in their desired industries. They
always provide total learning experience and prepare their students for future after graduation.
3. Discussion of key findings
From the above discussion, it is identified that development and changes are major
concerns that can support entities in managing operations well and gaining success in the market.
In order to sustain business operations in competitive global market, it is essential for entity to
make changes in their process and apply innovation in their business operations. Adaptation of
new and important digital-technologies provides support in maintaining competitiveness and
growth in market (Lee, 2014).
High growth and recognition in market will also enable the organization to expand its
business operations in other countries. Analysis of internal and external business environment is
important for organisation to understand the current trends and requirement of changes in
business operations. There are various important steps that have been taken by organisation to
identify risk which is involved in the implementation of changes and there is a huge demand of
employees for adopting changes. It is also analysed that functions of organisation are need to be
analysed because it enables employees to perform their roles and responsibilities effectively.
High growth and recognition has enabled employees to attain specific and high positions in
market (Sessler and Imrey, 2015).
3

Innovative ideas and concepts which are applied by organisation are very important for
improving business and making changes in operations in order to remain competitive and sustain
its position in market. While implementation of these ideas, organisation will also face several
issues which provide risk of decline in sales figures but if they will understand characteristics
and methods which allow them a successful implementation of ideas in attaining growth in
business environment.
The major criteria for hiring academic students in organisation are management of
resources which is very important for attaining high growth and reduction of cost of operations.
Along with this, it was also identified that universities plays an important role in preparing
students for future to attain jobs. They always emphasize on employability and development of
potential among students so that they will attain high competencies in market.
CONCLUSION
In this report, it is concluded that Change Management plays an important role for
organisation to attain success and management of disruption at workplace. Implementation of
new change and risk management strategies is important to carry out business operations
effectively. High growth and recognition has also enabled management to attain high
recognition at workplace. Qualitative studies involve human participants because they have
knowledge about real life and they can describe actual conditions of workplace. Qualitative
Analysis Tool reflects own perspective and convey authenticity in order to enhance credibility of
research. Qualitative research does not include any statistical operations or mathematical
calculations for finding answers. Both primary and secondary method of data collection has been
used by scholar who has provided support in getting relevant information for completion of
research effectively. Information gathered in this research has increased efficiency and provided
complete understanding of research effectively. s
4

REFERENCES
Books and Journals
Bøe, M., Hognestad, K. and Waniganayake, M., 2017. Qualitative shadowing as a research
methodology for exploring early childhood leadership in practice. Educational
Management Administration & Leadership. 45(4). pp.605-620.
Chatrakul Na Ayudhya, U., Smithson, J. and Lewis, S., 2014. Focus group methodology in a life
course approach–individual accounts within a peer cohort group. International Journal of
Social Research Methodology. 17(2). pp.157-171.
Lee, S. P., 2014. A query on research methodology and ethics: defending Citizens Advice, its
work and goals. Work, employment and society. 28(6). pp.1016-1025.
Nogueira, J. M. and et.al., 2013. Leveraging the Zachman framework implementation using
action–research methodology–a case study: aligning the enterprise architecture and the
business goals. Enterprise Information Systems. 7(1). pp.100-132.
Sessler, D. I. and Imrey, P. B., 2015. Clinical research methodology 1: Study designs and
methodologic sources of error. Anesthesia & Analgesia. 121(4). pp.1034-1042.
Online
What Is Data Analysis?, 2017. [Online]. Available through:<https://www.ngdata.com/what-is-
data-analysis/>
5