Challenges in Qualitative Research Design for Small Businesses

This assignment presents a qualitative research design focused on the challenges small businesses encounter when seeking financial assistance from banks. The study employs a qualitative methodology, specifically individual interviews, to gather in-depth insights. The grounded theory approach is utilized to analyze the data, allowing for the development of a theory related to the research issue. The non-probability sampling method, with convenience sampling, is selected to collect data from participants based on various criteria. The assignment contrasts the planning differences between qualitative and quantitative research methods, highlighting the cost-effectiveness and theoretical data generation advantages of the qualitative approach. The paper references key sources like Saunders, Lewis, & Thornhill (2012), Collis & Hussey (2013), Fay (2011), and Mishra, Gupta, & Bhatnagar (2014) to support the research design and methodological choices. The student's work is designed to address the specific assignment brief focusing on the University of Liverpool's KMGT 672 Research Methods module, Week 6, and the challenges faced by small businesses in obtaining financial assistance from banks.

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MANAGEMENT 1
Table of Contents
Research topic.......................................................................................................................................1
Qualitative methodology would be most suited to your research paradigm...........................................1
Contextualize your research from a qualitative perspective...................................................................1
Sampling methods would be most valuable for your data collection.....................................................1
Key differences in planning your research from a quantitative and qualitative perspective...................2
References.............................................................................................................................................3

MANAGEMENT 2
Research topic
Challenges faced by small businesses while undertaking financial assistance from banks
The qualitative methodology would be most suited to your research paradigm
In this study, the qualitative methodology method would be practiced by the investigator as it
facilitates to collect the conceptual information towards the research matter. In this, the
researcher has used individual interview method, which could be quite a time consuming but
support to get the get reliable responses with research to the research matter. It is also
addressed that this method is also effective in make a favorable relationship among
participants and researcher. This method will help the investigator to deeply evaluate the
current research dilemma. From the application of this method, a researcher will be capable
to comprehend what participants think about the research matter and research at the reliable
conclusion (Saunders, Lewis, & Thornhill, 2012).
Contextualize your research from a qualitative perspective
The grounded theory has been approached for this study as it will enable the researcher to
consider the inductive approach as developing a theory with respect to the research issue.
This theory will aid the researcher to evaluate the collected data concepts, repeated ideas, and
decided which method and idea will be practiced in the study. Thus, it can be stated that
grounded theory could maximize the chance of failure of study with easement the possibility
of success (Mishra, Gupta, & Bhatnagar, 2014).
Sampling methods would be most valuable for your data collection
The sampling method could assist the researcher in selecting the suitable size of the sample to
conduct the study and make a decision appropriately. For collecting the data, the non-
probability sampling method with convince sampling will be practiced by the investigator. It
is addressed that this method will facilitate to the investigator for selecting participants on
behalf of age, gender, experience, education, and region. It could be simple as compared to

MANAGEMENT 3
the probability sampling method. This method will also lead to conduct this study in a
systematic manner. The on-probability sampling method will also be cost-effective method
hence it can be stated that this method will be more suitable than another sampling method
(Collis, J. & Hussey, 2013).
Key differences in planning your research from a quantitative and qualitative perspective
In the quantitative data analyses method, a researcher will use a descriptive method that
facilitates to collect feasible and reliable information towards the research matter. While, the
qualitative method will enable to select the grounded approach that facilitates to develop a
theory on behalf of the evaluation of the collected data (Saunders, Lewis, & Thornhill, 2012).
The quantitative data analysis method could be quite complicated and time-consuming while
the qualitative data analysis method will be cost effective. It is also founded that quantitative
approach leads to get statistical information while the qualitative method aids to get
theoretical data. It is also founded the qualitative method takes less time and cost hence most
of the researcher has been selected this method as compared to the quantitative method (Fay,
2011).

MANAGEMENT 4
References
Collis, J. & Hussey, R. (2013) Business Research: A Practical Guide for Undergraduate and
Postgraduate Students. 4th ed. London: Palgrave-MacMillan.
Fay, M.J. (2011) ‘Informal communication of co-workers: a thematic analysis of messages’.
Qualitative Research in Organizations and Management: An International Journal, 6(3), pp.
212-229.
Mishra, P., Gupta, R. & Bhatnagar, J. (2014) ‘Grounded theory research: Exploring work-
family enrichment in an emerging economy’. Qualitative Research Journal, 14(3), pp. 289-
306.
Saunders, M., Lewis, P. & Thornhill, A. (2012) Research Methods for Business Students, 6th
ed. Pearson Learning Solutions.
Use the University of Liverpool Online Library to find this article.