Quality Foundry Case: Strategic Mission and Quality Assurance

This case study examines Quality Foundry, a manufacturing company, and its strategic mission focused on maximizing return on investment (ROI) through quality assurance. The assignment analyzes the mission statement developed by the quality assurance manager, Mr. Jim, who aimed to improve quality and employee environment. The analysis explores the effectiveness of Jim's approach and identifies areas for improvement, particularly in structuring processes and providing clear direction. It then proposes a revised mission statement for Quality Foundry that emphasizes setting quality standards to gain a competitive edge, customer satisfaction, and building a strong brand image. The assignment highlights the importance of aligning mission and vision statements to achieve organizational goals, improve customer relationships, and gain a competitive advantage in the market.

Running head: STRATEGIC MISSION IN QUALITY FOUNDRY
STRATEGIC MISSION IN QUALITY FOUNDRY
Name of the student:
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Author Note:

1STRATEGIC MISSION IN QUALITY FOUNDRY
Table of Contents
Answer 1....................................................................................................................................2
Answer 2....................................................................................................................................2
References..................................................................................................................................4

2STRATEGIC MISSION IN QUALITY FOUNDRY
Answer 1
The current mission of the company of Quality Foundry manufacturing company as
set by manager of quality assurance Mr Jim is to gain the maximum return on investments.
According to him, the measures are taken such that no compromise is done on the quality of
products and services to the customers on behalf of the company. The market conditions are
quite rigid and Jim wants to establish pride in maintaining the quality of their products such
that they can outstand themselves as a ubiquitous company in the market (Housseini and
Asgari 2016). He conversed with the workers in factory to guide them about reducing the
production of scraps and minimize the rejection rates as much as possible. He also introduced
machineries that controlled the temperatures and provided with a digital imprint thus helped
the labourers to control various other aspects in production.
He created an all-inclusive environment in the workplace and improvised a quality
team by enhancing the enthusiasm of the employees. However, the manager lacked in making
strategic decisions for the company. He failed to structure the processes and provide with a
clear direction of what is expected from the employees (Sung and Choi 2018). Jim’s
implementations were successful but not beneficiary for the company to last long in the
competitive market.
Answer 2
The mission statement of the Quality Foundry should not only focus on maximizing
the investment returns. While creating a new mission statement Jim should think about
gaining competition in the market amongst the other competitors. If a manufacturing
company achieves the pace in competition, it is evident that the company is already
developing quality products and is highly satisfying their customers with the deployment of
efficient services (Taiwo, Lawal and Agwu 2016). Rather, the company is capable of setting

3STRATEGIC MISSION IN QUALITY FOUNDRY
a standard that the other contemporaries will look up to achieve the same level. Hence, the
new mission of Quality Foundry should be ‘to set the quality standards at a significant level
such that the competition in the market is easily overcome with innovative services and
satisfying solutions for the customers’.
While the mission statement provides for the roadmap to achieve the vision of the
company, the vision statement is a guide to set the mission and meet the organizational goals
(Suda 2018). It aspires the company to reach the standpoint where it can be unique and create
a brand image of its own. Hence, the vision of the Quality Foundry manufacturing
organization should be to deploy the products and services in the market that are of the best
quality standards and thus enhance their customer relationship level. Doing so, they can
easily turn out to be the best in the market according to their mission statement.

4STRATEGIC MISSION IN QUALITY FOUNDRY
References
Housseini, M. and Asgari, S., 2016. Diagnosing barriers to make strategic decisions in
manufacturing business units. Management Science Letters, 6(5), pp.381-386.
Suda, H., 2018, March. The Influence of Organizational Environment on Corporate Messages
of Japanese Companies. In 21 ST INTERNATIONAL PUBLIC RELATIONS RESEARCH
CONFERENCE (p. 357).
Sung, S.Y. and Choi, J.N., 2018. To invest or not to invest: strategic decision making toward
investing in training and development in Korean manufacturing firms. The International
Journal of Human Resource Management, 29(13), pp.2080-2105.
Taiwo, A.A., Lawal, F.A. and Agwu, E., 2016. Vision and Mission in Organization: Myth or
Heuristic Device?. The International Journal of Business & Management, 4(3).