Comprehensive Analysis of Total Quality Management at Baby Shop Stores

This report provides a comprehensive analysis of Total Quality Management (TQM) at Baby Shop, a prominent children's retail store with a global presence. The report begins with an overview of the company, its products, and its service quality, highlighting its expansion and focus on child safety. It then delves into the cost of quality, exploring various measurements such as quality planning, statistical procedure control, and inspection processes. The report also examines the quality tools employed by Baby Shop, including cause-and-effect diagrams, control charts, and Pareto charts, to identify and solve problems. Furthermore, the analysis covers the quality measures the organization uses, emphasizing the importance of product quality, supplier relationships, and website design. The conclusion summarizes the key findings, underscoring Baby Shop's commitment to quality and its impact on its global operations. The report uses references from journals and online sources to support its analysis.

TOTAL
QUALITY
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Overview of Company.....................................................................................................................1
Organization products and their service quality..............................................................................2
Cost of quality........................................................................................................................2
Quality tools...........................................................................................................................4
Quality measures which organization uses.............................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Total Quality management is considered as a structured approach towards the
organization management that generally seeks to improve products quality by getting continuous
feedback from customer's. TQM also helps business venture to increase their customers base by
giving them quality of products (Oakland, 2012). This process eventually results into increase in
revenue and profitability for business enterprise. By considering the above scenario, this present
report has been prepared on Baby shop stores which is children retail store and also the first
business venture of the Landmark Group. Their major products are Barbie, Disney, baby bottles,
breast pumps, and other baby feeding-health accessories. This present report will focus on
organization products and their service quality, cost of quality and quality tools preferred by the
cited business organization.
Overview of Company
Baby Shop is considered as one of the biggest retail store who develops baby products.
Further. Mentioned organization serves in 19 different countries and have more than 230 stores
around the globe. Apart from their physical store, they also retail around more than 10000 online
products which are their major key for success. Mentioned business venture has expanded their
business to UAE and opened their first store in Sharjah. Apart from it, organization has also
started a campaign in order to focus on child safety and also to increase more of the awareness
(Llorca and et.al., 2010).
Cited firm having varied range in their different product categories and they focus on
developing best of the products to attract the children from age 0-16 years. Further, company
comes with best of the designs and shades in the clothing segment which attracts children
towards that product. Moreover, the price of these products are generally negotiable and always
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in the budget of parents. This is the only reason why organization having that much of immense
goodwill whole around the globe.
Organization products and their service quality
Baby Shop deals in the large range of products and their range starts from infant bay
products to toys and clothing. Apart from it baby beds, cribs and cradles, nursing and health care,
strollers and car seats, toys and books and various others. These all mentioned products comes in
varied design, shapes and sizes which meets the expectations level of the customer's and provide
best of the comfort to the infant and children (Worsley, Chun Wang and Hunter, 2011).
Moreover, mentioned organization also have lot of expectations from their suppliers as they
render good quality of raw material which helps them in increasing their revenue and
productivity year by year.
The service given by the organization is also upto the mark as if any defect comes in the
product from organization side then it is easily replaced within the warranty period. However, if
any product is defected from customer side then it is corrected by taking a minimum charge or
can be replaced by choosing the new one at lowest cost. So, it is evident that customer's is always
in front foot and this is the main reason of organization for their success.
Cost of quality
In the process improvement cycle, quality cost is a mean to quantify the total cost of
quality related efforts and varied deficiencies. Here, Baby Shop management decides the
maximum cost which will be incurred to them in order to prepare the things. It includes various
measurement and some of them have been discussed down under:
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 Quality planning: It is required that company must determine the quality so that they can
execute the work accordingly. It acts as a base that helps mentioned organization in
enhancing its overall quality.
 Statistical procedure control: It is a techniques in which company set the range for
acceptable level of quality and same helps in maintaining the acceptable level of quality
within product. Through this, products that don’t lie in the quality range are removed.
 Quality training and workforce development: Here, company offers systematic training to
employees so that they can maintain the quality in work. This certainly develops the
workforce to work as per quality standards.
 Product-design verification: Product design need to be verified in order to ensure that it
meets with standard.
 Systems development and management: Based on the product and quality standard,
system is developed and maintained. This aids in developing standard products and hence
certainly helps in reducing cost of quality.
 Inspection: In Baby Shop, quality check can be done through inspection where random
products are selected for the fitness. This aids in determining whether the lot is as per
quality standard or not.
 Testing: Testing for quality fitness is even done through which errors can be identified
and same can be omitted with due care.
 Checking: Checking is done for identifying the default products. It is a time consuming
process and certainly incurs cost.
 Setup for test or inspection: Company need to install premise where inspection of product
can be done. This increases cost of operation.
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 Test and inspection equipment: Company even need to install necessary equipment for
testing and inspection. Same need to be maintained from time to time and hence it
increases overall cost of quality.
 Quality audits: Baby Shop need to do audits in which daily work gets hamper. This also
adds into quality cost.
Quality plays a crucial role and customers required p0.10 "roducts which are of the best
quality and available to them at an affordable price.
Quality tools
Quality tools can be opt by cited firm in order to identify the problems which they are
facing within the business organization and can solve the troubleshoots with best of the measures
in order to improve the quality (Ghirardelli, Quinn and Sugerman, 2011). There exists 7 basic
quality tools which will help mentioned organization in improving the quality. These are: Cause and effect diagram: It identifies the major causes for problems and management
take ideas and imply them within business venture. Check sheet: Check sheet is a structured from of collecting data which can be taken into
consideration for different purposes (The 7 Basic Quality Tools for Process Improvement,
2016). Control Chart: Graphs are used for studying how things changes from one time period to
the another. Histogram: This is the most common form to show the frequency distribution. This help
the mentioned firm to tally the past results with the present ones. Pareto Chart: These are made on chart in order to see that which factors are more
dominating.
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 Scatter diagram: Here, graphs are paired in numerical data where one variable exists on
each axis and focuses on developing a relationship (Francey and et.al., 2010).
 Stratification: This is a technique which separate gathered data from various sources so
that a unique pattern is seen.
Quality measures which organization uses
Baby Shops consider quality as their main source of revenue and they focuses on
developing best of the products at an affordable price. Moreover, they majorly rely on their
suppliers as they give them the best quality of products which increases their turnover and
develop an immense brand image. Moreover, organization sells more than 10000 products
online, so they have kept their official website simple, clean and with intuitive design. Further,
all the products are beautifully presented in a detailed manner (Völkel, Kiranoglu and Fromme,
2011). Further, different categories have been developed so that it will become easier for the
audience to click the desired category and choose their best of the products.
Moreover, cited roll their products from various quality checks and then present the same
for the purchase. Product testing,, quality of material used, development process are all taken
into the consideration.
CONCLUSION
From the above report, it is clearly inferred that the Body shop is the global company
which produces products for the children and have their operations around the globe. This report
also showcase that organization focuses on developing the standard of the product and therefore
they move their product through different step of quality process.
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REFERENCES
Journals and Books
Francey, M. and et.al., 2010. New insights into the quality of urban storm water in South Eastern
Australia. Journal of Environmental Engineering. 136(4). pp. 381-390.
Ghirardelli, A., Quinn, V. and Sugerman, S., 2011. Reliability of a retail food store survey and
development of an accompanying retail scoring system to communicate survey findings
and identify vendors for healthful food and marketing initiatives. Journal of nutrition
education and behavior. 43(4). pp. S104-S112.
Llorca, M. and et.al., 2010. Infant exposure of perfluorinated compounds: levels in breast milk
and commercial baby food. Environment international. 36(6). pp. 584-592.
Oakland, J.S., 2012. Oakland on quality management. Routledge.
Völkel, W., Kiranoglu, M. and Fromme, H., 2011. Determination of free and total bisphenol A in
urine of infants. Environmental research. 111(1). pp. 143-148.
Worsley, T., Chun Wang, W. and Hunter, W., 2011. Baby boomers' reasons for choosing
specific food shops. International Journal of Retail & Distribution Management. 39(11).
pp. 867-882.
Online
The 7 Basic Quality Tools for Process Improvement. 2016. [Online]. Available through:
<http://asq.org/learn-about-quality/seven-basic-quality-tools/overview/overview.html>.
[Accessed on 4th March 2016].
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