This report details a comprehensive quality improvement strategy for Engineering Tooling Company (ETC), established in 1960 and based in North East of England. The report focuses on enhancing the manufacturing of medical equipment through the application of quality management principles. The strategy encompasses a phased approach, starting with defining improvement goals and assessing market standards, particularly those set by ISO and BSI. It then delves into planning, implementation, and evaluation, with the core components being Total Quality Management (TQM), Quality Assurance, and Quality Control. The TQM approach emphasizes customer focus and employee involvement, requiring ETC to establish systems for continuous improvement and effective communication. The assessment phase involves benchmarking against competitors and identifying gaps in current quality standards. The planning phase outlines specific goals, strategy articulation, and testing methodologies to ensure the strategy's effectiveness. Implementation involves communicating the vision, developing a dedicated quality improvement team, fostering employee involvement, and establishing effective communication channels. The report emphasizes the importance of scheduling activities, monitoring processes, and evaluating outcomes to ensure adherence to predefined standards. This report aims to guide ETC in achieving organizational excellence in medical equipment manufacturing.