This report provides a comprehensive analysis of quality management within the healthcare sector, using Royal United Hospital as a central case study. It begins by examining the perspectives of various stakeholders, including the Care Quality Commission, hospital staff, and service users, on the concept of quality. The report then explores the role of external agencies in setting healthcare standards and the adverse impacts of poor service quality on patients and other stakeholders. It delves into the policies and procedures employed to achieve high-quality services, factors that influence service quality, and strategies for improvement, such as staff training, patient satisfaction, and proper funding. The evaluation of service quality is discussed from both internal and external perspectives, with a focus on the impact of users on the evaluation process. The report also covers the use of incident reporting systems, hydration bundle policies, and total quality management as methods for ensuring and improving service delivery, concluding with recommendations for enhancing quality within the hospital setting.