Research on Quality Management's Impact: Morrisons Analysis

This assignment comprises a literature review and a research proposal, both centered on evaluating the impact of quality management on a company's productivity, with Morrisons as the chosen case study. The literature review explores the concept of quality management, its principles, and its components within a business context. It discusses various quality management tools, such as Total Quality Management, Six Sigma, and the EFQM Excellence Model, and their roles in enhancing efficiency and customer satisfaction. The research proposal outlines the study's introduction, research objectives, questions, methodology, philosophy, and ethical considerations. The study aims to assess how quality management strategies influence a company's productivity levels, using Morrisons as a practical example, and contributes to understanding the relationship between quality initiatives and business success. The proposal also includes details on the research design, data analysis methods, and the project's timeline.

Research Methodology

Table of Contents
ASSIGNMENT 1: LITERATURE REVIEW.................................................................................1
INTRODUCTION...........................................................................................................................1
Main Body...................................................................................................................................1
CONCLUSION................................................................................................................................4
ASSIGNMENT 2: RESEARCH PROPOSAL................................................................................5
Introduction......................................................................................................................................5
Research objectives.....................................................................................................................6
Research questions......................................................................................................................6
Research Methodology....................................................................................................................6
Research Philosophy...................................................................................................................7
Description of method.................................................................................................................7
Validity & Reliability..................................................................................................................9
Timescale and Gantt chart...........................................................................................................9
Data Analysis............................................................................................................................10
Ethical Considerations..............................................................................................................10
REFERENCES..............................................................................................................................11

ASSIGNMENT 1: LITERATURE REVIEW
INTRODUCTION
Literature review is an important part of research which is based on current knowledge
including findings, methodological and theoretical contributes towards the particular topic.
Mainly, it is considered as secondary sources through which investigator can easily gather
relevant data and information. Along with this, it consist of different authors views and opinion
about particular framework (Austermuhl, 2014). This will provide support to investigator at the
time of evaluating research activities. It includes various sources by which researcher gather
relevant data and information such as books, journals, articles, magazines and many more. With
the use of these, investigator can easily take right and reliable information.
In addition of this, quality management is vital part of every business organization to
ensure that products and services are consistent in company. It is considered as a vital process
which help business organization to implement all the activities with the purpose of maintaining
overall performance of the company at marketplace. It includes various activities such as quality
policy, quality control, improvement, assurance and many more. All these directly contribute in
enhancing productivity level of the company and at the same time also increase the market share
as well. Thus, it is important for business organization to ensure product quality with the purpose
of attaining customers satisfaction. This will directly contribute in attaining competitive
advantage from its rivals. By maintaining quality of products, company can easily invite large
number of customers and at the same time also enhance their profitability level as well
(Fernandez-Feijoo, B., Romero, S. and Ruiz, S., 2014). The main purpose of this report is to
evaluate the quality management for increasing productivity level of the company at market
place.
Main Body
Concept of quality management
According to Reason, (2016); Quality means things which are superior in nature and
manufactured with a purpose of satisfying customer's needs and wants. Hence, quality is termed
as a quality of excellence. In context with businesses, there are various aspects that company
must keep in mind in order to provide excellent quality goods and services. Quality management
is considered as an act that oversees entire activities which are required to be maintain for
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desired level of excellence. Thus, it is acquired by an organisation so as to gain long term
benefits by providing customers with satisfied products (Lund-Thomsen and Lindgreen, 2014).
Henceforth, for getting a quality work, it is crucial that company have better machines
and skilled employees with the help of which a better quality service can be provided to its
customers. Therefore, here are some principles of quality management through which company
can give effective services and these are mentioned below:
Customer focussed: Consumers are important for business organization and they are the
one who are determines the level of quality, no matter what efforts company is implementing for
providing best quality products. For example: Morrison is using latest tools and technologies for
manufacturing goods and products but raw materials which they are using are of poor quality
therefore here even brand name will not work if quality of the products are not appropriate. Thus,
it is crucial for company to consider needs and wants of consumers in order to gain maximum
benefits (Monczka, R. M. and et. al., 2015).
Total employee involvement: This is also an important component as employees are the
ones who perform the task and work for a common goal. As Morrison is providing high-
performance work system therefore, workers are giving their best in providing superior quality
services. As a result, company is improving in front of customer's perception and becoming one
of leading firms in retail sector in United Kingdom.
Use of Integrated system: In an organisation there are many activities which are
performed by various departments. Therefore, in order to make goods that are of best quality
company implement latest tools and technologies. For example: Morrisons has incorporated ISO
9000 standards and it is assisting them in checking the quality of the products they are providing
to its customers.
Better communication process: Many times effective communication plays a crucial role
while performing a task in a better manner and along with this, it assist managers in maintaining
and boosting morale of employees so that they can perform their activities in a better manner
(Susilawati, A. and et. al., 2015).
Therefore, in relation with Morrisons they are using communication process for
communicating elements and process through which quality products can be developed.
Main components of quality management in business organization
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As per the point of view Pampanelli, Found and Bernardes, (2014); for running and
managing a small business, it is required that company makes changes on a regular basis. But
along with this, it is crucial that firm manages quality of the commodity and services as well.
Hence, there are four basic components which company must consider and these are explained
below:
Quality planning: It is a very important component for an organisation and company.
Under this, company make proper planning for developing products which are required to be
made in order to meet customer's expectations (Dubey, Gunasekaran and Ali, 2015). Quality
planning majorly includes who the consumers are, considering what are their needs and what
kind of tools and technologies can be used so as to fulfil needs of customers. Therefore,
Morrisons should make appropriate planning before providing any products to its customers.
Quality assurance: Quality assurance make sure and provide enough confidence to
companies about the goods and services firm are providing are of excellent quality. Thus, it is
important for company to determine requirements for improvement in products with the aim of
improve the overall quality of the products and services. Therefore, with the help of systematic
measurement and through monitoring the whole process, errors are prevented so that best quality
services can be given to its clients (Components of Quality Control Management. 2018).
Quality control: Under this, all the factors that are included in production are reviewed
just to check whether means for fulfilling needed quality are proper or not. Henceforth, through
this method company confirms about the goods that are being made by them will assist firm in
fulfilling organisational goals and objectives.
Quality improvement: It is consider as an important components which relate with the
product quality. With the help of this company can easily improve products and its quality as
well. For example: if a light bulb is not emitting enough power than by looking its efficiency
and flexibility company will try to improve their quality (Qrunfleh and Tarafdar, 2014).
Therefore, Morrison while producing or providing any kind of goods and services
determine that it should be superior in quality so that needs and wants of customers can be
fulfilled. In addition to this,in their organisation they have a separate departments for quality
purpose.
Different quality tools for increasing efficiency level of the products
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According to Susilawati and et. al., (2015), the current market scenario, there are many
tools which are available for improving the quality of a products and services provided.
Therefore, some of the tools are mentioned below:
Total Quality Management: It is determined as a integrated system which is used for
planning and controlling the entire process of business operations (Mir and Pinnington, 2014). It
assist firm in providing services through which customer's needs and wants can be met according
to their expectations. Total Quality Management basically depends upon business and its
behaviour and embraces certain principles like employee involvement, focussing on consumer's
choices and preferences etc., TQM was originally developed in the year around 1950's that helps
company in reducing its cost price by giving more emphasis on quality.
Six Sigma Theory: It is a methodology which is based on Total Quality Management for
attaining low defect rates. Main purpose of this model is to meet customer's requirements,
improvement in customer's retention and also improving and sustaining services and products
provided by the company (Brandenburg and et. al., 2014). Concept of Six Sigma depends upon
five steps i.e. Define: in this company tend to find out the demands and requirements of
customers so that project goals and objectives can be met. Measure: it is determine as the key
component of current process and firm gathers information in order to know process capability.
Analyse: In this, data which are to be investigated are verify so that desired products can be
achieved. Improve: For instance a product is developed and it need an improvement so make
the product best in quality. Therefore, this process assist company in doing the same. Control: It
is determine as the last step and in this company try to have a control over process if it is
deviated so that default products can be eliminated. Therefore, under this, continuous monitoring
of process is being done.
EFQM Excellence Model: This model was developed with the aim of assess
performance with the help of existing tools which are available with them. Key feature of this
model is that it assist firm in grade themselves in against nine criteria and these criteria focus on
cause and effect relationship (Lee and et. al., 2015).
Therefore, Morrisons have incorporated these quality management tools in order to get
high quality outputs. As a result, it leads to providing greater customer satisfaction by giving
high quality goods and services.
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CONCLUSION
From the above mentioned literature review, it has been concluded that, quality
management is one of the important aspect for business organization to increase their
profitability level at market place. Thus, it is important for business organization to maintain
product quality by preparing an effective planning and assurance to improve their overall
performance level at market place. For rising the quality management, company needs to
improve their ways and strategies on a continuous basis. This will help in attaining the chances
of positive results. . It help in increasing the productivity level of the company at market place
and at the same time also capture customers attention toward its products and services as well.
For attaining the same, some tools are also used various quality tools such as Six sigma, Just in
time and many more to improve the quality of the products. With the help of this, firm can easily
build positive brand image in market and establish their competitive position as well. In addition
of this, various components of quality management are also mentioned such as quality planning,
quality assurance, quality control and quality improvements. All these are vital for managing
entire process of maintaining quality of the products to improve their overall performance level.
ASSIGNMENT 2: RESEARCH PROPOSAL
Title: “To evaluate the impact of quality management in increasing productivity level of the
company. A case study on Morrisons.”
Introduction
Every business organization wants to increase their productivity level at market place.
For this, it is important for company to maintain their product quality. With the help of this,
company can easily offer quality products to its customers as per their needs and wants.
Management of quality is considered as an important role in every business organization to make
quality products. Along with this various activities are also perform their role in improving the
quality of the products. As it contribute in producing quality products for customers with the aim
of attaining success in market place. In organizational context, Morrisons is largest chain of
supermarket in UK. Company serve various products such as food, drink, books, magazines and
many more to large number of customers with the purpose of attaining success in marketplace.
As quality management is one of the important aspect for business to invite large number
of customers. This is the main reason behind selecting this research topic. With the use of this,
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company improve their customers base. Number of customers are influenced by company
products and its quality as well. In addition of this, Morrison's is famous supermarket and serve
quality products to its customers with the aim of enhancing their productivity level at market
place. Apart from this, the main purpose of quality management is to ensure the product quality
which directly contribute in enhancing brand image of the company and at the same time also
capture customers attention towards its products and services as well. This research is based on
the quality management in increasing productivity level of the company at market place.
Research objectives
It is one of the important section for carry out the research activities. In this, various
objectives are developed by the investigator with the purpose of attaining positive outcomes.
Mainly, it is related with the research topic through which investigator can easily gather relevant
information and draw a valid conclusion. Some research objectives are describe below:
 To determine concept of quality management in Morrisons.
 To analyse the main components of quality management in Morrisons .
 To determine different quality tools for increasing efficiency level of the products in
Morrisons.
Research questions
These are also an important for conducting whole study through which research can
easily determine the issue relate with the research objectives. With the help of this, investigator
improve the chances of attaining positive outcomes in effective manner. All the research
question are as follows:
 What is the main concept of quality management in Morrisons ?
 What are the main components of quality management in Morrisons ?
 What are the different quality tools for increasing efficiency level of the products in
Morrisons?
Concept of quality management is refer to the customers, total employee involvement,
use integrated system and better communication. This will contribute in enhancing overall
performance of the company. Along with this, main components of quality management in
Morrisons is quality planning, quality assurance, quality control and improvement as well. For
increasing the efficiency level of the products, Morrisons use various quality tools such as TQM,
Six Sigma theory, EFQM Excellence model and many more.
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Research Methodology
This section is also an important domain of research to undertake research activities in
an effective manner. It includes various methods and techniques through which investigator can
easily collect relevant data and information towards specific topic. By this, researcher can easily
analyse all the factors to evaluate the facts. For gathering relevant information, it is important for
researcher to select right and appropriate method which provide support to them at the time of
taking decision related to research activities. For undertaking research, there are two type of
methods such as qualitative and quantitative. Both are appropriate for researcher to gather
reliable data. In qualitative research method, investigator analyse various factors like attitude,
behaviour of the people with the purpose of undertaking in-depth study. Under this, researcher
collect non-numerical data and information to effectively analyse the respondent's experience.
On the other side, quantitative research method is also an effective way in which researcher
collect data in figures which easily measures. Along with this, it also required statistical method
to analysis and examine collected data and information. In this section of method is directly
affect the final outcomes so that it is vital for researcher to select right method for carry out the
research activities. For this research, researcher select qualitative method through which they
easily carry out in-depth study with the aim of attaining positive end results. In this context, the
important method of research philosophies are interpretivisim and positivism. Both are
appropriate for investigator to analysis and gather relevant information in most effective manner.
Mainly the positivism research philosophy is effective which improve the process of
investigation by evaluating data and information.
Research Philosophy
It is one of the important aspect of research methodology which relate with belie relate
with the research activities. It also assist researcher to decide which approach is more effective
for carry out the research activities. With the help of this researcher, can easily gather relevant
data and information toward the research topic. It also relate with the viewpoint in which
investigator needs to focus on facts and human interest in order to collect right decision. On the
other side, interpretivism research is also an appropriate method through which researcher collect
number of options to collect relevant data and information. Mainly this approach is based on the
social life in which researcher can easily gather relevant data and information in systematic way.
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Description of method
Research is one of the important aspect for researcher to evaluate the issue of the
particular research. As it provide guidance to the researcher at the time of undertaking the
research activities in systematic way. Mainly the main purpose of researcher is to draw a valid
conclusion. Thus, it is important for researcher to select right and suitable method for
undertaking research activities. With the assistance of this, investigator can easily attain positive
outcomes. It is considered as an systematic study which help in establishing the facts to reach
and draw valid conclusion. Along with this, it also contribute in increasing the knowledge about
specific areas. With the help of this, researcher can easily execute research activities. This will
provide support to them at the time of performing research activities in order to take right
decision. By this investigator can easily draw a valid conclusion. Along with this, this section
also includes various tools, methods, techniques and process which used by the researcher with
the purpose of analysing facts and figure towards the research topic. Thus, it is important for
investigator to use right method for undertaking study in effective manner. It also help in saving
cost and time of the researcher. By using right method, research easily collect and gather relevant
information towards the quality of the products and company performance as well.
Mainly there are two type method which used by the investigator while carry out the
research. Qualitative and quantitative both are important method for appropriate for the
researcher to collect relevant data and information towards the particular objectives and areas as
well. Qualitative method is an effective method which relate with the the person views and
explanation about the research topic. By using this, investigator can easily gather relevant data
and information for taking right decision with the purpose of attaining reliable results. On the
other side, quantitative data analysis method is highly related with the quantity which help in
measuring the relevant data in appropriate way.
Along with this, it is also considered as a systematic method in which researcher collect
data in terms of numerical form to take reliable decision. Mainly this research is based on the
qualitative method in which researcher collect data by observing as well as understanding
person views and opinion to improve the chances of attaining positive outcomes. By using this
method, investigator easily analysis all the collected data in thematic way. Along with this,
researcher also includes various authors and writers to collected their prospectives towards the
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research objectives. With the help of this, investigator can easily gather relevant and reliable
information.
Apart from this, research approaches is also consider as an important method for carry
out the research is effective manner. Mainly it also support in completing the research activities
in systematic manner. Mainly, there are two type of research approaches such as inductive and
deductive approach. Both approaches are more effective for investigator at the time executing
research activities. With the assistance of this, research can easily gather relevant data about the
specific topic and area as well. Inductive approach is refer to the effective process in which
researcher develop a new theory with the purpose of gathering larger number of information in
effective manner. The main focus of this research is to collect the relevant information by
analysing new theories. With the help of this, researcher easily determine the issues and also
effectively deal with the issues that occur at the time of conducting research activities. On the
other hand, deductive approach is also an effective method in which researcher collect the data
which is highly based on the hypothesis. By this, they easily examine all the data and
information in effective manner. With the assistance of this, researcher easily attain positive
outcomes. For carry out the current research, investigator use inductive research because it help
in determining the research problems in appropriate manner.
Data collection is also important for researcher to gather as well as collect relevant data
in systematic way. In this there are some effective way to collect data like primary and secondary
methods. Both are appropriate for executing research activities in effective manner. Primary
method refer to the process in which researcher collect data for first time by using various
sources such as questionnaire, survey and so on. All these are help in understanding respondents
views and opinion towards the research topic. On the other side, secondary method is also an
effective in which research gather data and information from books, journals, articles and many
more. All these will help in taking right decision.
Validity & Reliability
It is also an important section of research methodology which help in evaluating the
appropriate results in appropriate way. Along with this validity and reliability is more important
which contribute in making an successful research project. In this, researcher needs to extract all
the data and information by using authenticate sources which help in evaluating the validity
creation. Current research is based on valid in nature because the investigator collected data and
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information in ethical way and also draw a valid conclusion. In addition of this, it is also
important for researcher to select suitable method for carry out the research by ensuring the
reliability of the project. Generalisability is based on the finding which can be applicable to other
settings. Mainly, the collected data is relate with characteristic of the participate in the research.
In addition of this, Reliability is highly based on overall consistency of a measure and according
to this research, qualitative methods was used which was reliable and if in future the same
method is used it will give same results. Whereas in relation with validity, if researcher is getting
similar outcomes than the research will be valid.
Timescale and Gantt chart
Time scale is an arrangement of event which used by the researcher to measure entire
activities with allotted time frame. Thus, it is important for researcher to set appropriate time for
the research activities to attain positive results in systematic manner.
Gantt chart is also consider as an important aspect which refer to a type of bar chart that
includes whole schedule of the project. Along with this, it also help in completing all the
research activities in allotted time frame and at the same time also reduce the chances of arising
any kind of issues within the research activities. Mainly, it is a chart which relate with horizontal
series of lines that shows the completion of work within certain period of time. This will help in
improving the chances of attaining positive outcomes of the research and at the same time also
manage whole project.
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