Quality Threads Business Plan: Investment and Market Analysis

This presentation provides a comprehensive business plan for "Quality Threads", a proposed clothing brand focused on providing trendy and quality clothes for women. The plan outlines the business overview, highlighting the benefits of a partnership structure and the problem the business solves by offering quality, fashionable clothing. It includes a market analysis, identifying the target audience through segmentation, targeting, and positioning strategies. The presentation also assesses the competitive landscape, noting the presence of both small retailers and large brands. A detailed marketing and sales plan emphasizes the use of social media marketing and promotional offers to attract customers. The plan further addresses the financial needs of the business and sets both short-term and long-term goals, focusing on providing value and retaining customers. The presentation concludes by summarizing the importance of research and strategic planning in starting a successful business. Desklib provides students access to more solved assignments.

Introduction to Business

Table of Content
 Introduction
 Overview of business
 Market Analysis
 Marketing and Sales Plan
 Conclusion
 Reference

Introduction
 The business environment is dynamic and keeps on changing. It is important to
conduct proper research and grab best opportunity that would help to run the
business in proper manner.
 This presentation is based on a business plan to convince the investors. The
product and services offered by the business and the use of theories is done to
start the business properly.

Overview of business
 The business will be a clothing brand. Name of the store will be “Quality Threads”
 It is analysed that partnership is better than sole proprietorship. The various benefits of
partnership over other forms of business are as follows:
 Better decision making can be done with the involvement of more partners. It is seen that risk
is also shared among the different business partners and there is pool of resources that assist
the partners to work in an effective manner.

Continue…
 Quality Threads will serve trendy and quality clothes
specially for women. They will provide casual, formal and
party wear clothes for women in every season.
 There will be both physical stores and online delivery of
products available.
 The problem that is solved by the “Quality Threads” is to
provide trends clothes that have quality materials being
used.

Porter's five forces
 Threat of new entry
 Bargaining power of suppliers
 Bargaining power of buyers
 Threat of substitute
 Competitive rivalry

Organisational structure
 The new business organisation will use Flat
organisational structure at this time because
there are few layers of management in flat
structure. The new business involves less people.
 With the use of flat structure, the management
will able to keep control over the subordinates in
effective manner.

Main functional areas
 The Quality Threads will also work according to these functional areas and they
are discussed below:
 Human Resource
 Production department
 Marketing and Sales department
 Finance department

Market Analysis
 To achieve success a company needs to conduct proper
market analysis. It is important for the business
organisation to know about the market that they will serve.
 There is requirement of proper research as it helps to know
about the requirements of customers and to analyse the
competition present in market.

Target Audience
 Segmentation
 Targeting
 Positioning

Benefit from your product
 Quality threads will provide best quality products at affordable price so that they
are able to provide the customer best.
 USP: To provide fashionable and trendy clothes and attract the customers with
the help of social media marketing.
 Mission: “To enhance the lifestyle of people by offering trendy and quality
clothes.”

Competitors
 “Quality clothes” will operate in UK and there are various business
organisations that are already working over there.
 The business has to face competition from small retailers, boutiques
as well as big brands like Zara, Marks and Spencer. It is necessary for
them to compete with all of these competitors and be motivated in
order to attain success.
 The name of business is “Quality Threads” it clearly proves that they
will provide quality products to the customers.