This presentation provides a comprehensive business plan for 'Quality Threads', a clothing brand focused on trendy and quality women's clothing. It details the business structure as a partnership, highlighting its advantages over sole proprietorships. The plan incorporates Porter's Five Forces to analyze industry profitability and competitive dynamics, along with a flat organizational structure for efficient decision-making. Key functional areas such as HR, production, marketing, sales, and finance are outlined. The presentation also uses the STP model to define the target audience and positioning strategy, emphasizing affordable quality and social media marketing. The mission statement, competitive analysis, marketing and sales plans, capital requirements, and promotional strategies are discussed, culminating in three key goals for business success. The presentation concludes with a list of references, including books and journals on business planning and entrepreneurship. Desklib provides access to this and other solved assignments.