Quality Threads: Business Plan Presentation - Fashion & Marketing

This presentation provides a comprehensive business plan for 'Quality Threads', a clothing brand focused on trendy and quality women's clothing. It details the business structure as a partnership, highlighting its advantages over sole proprietorships. The plan incorporates Porter's Five Forces to analyze industry profitability and competitive dynamics, along with a flat organizational structure for efficient decision-making. Key functional areas such as HR, production, marketing, sales, and finance are outlined. The presentation also uses the STP model to define the target audience and positioning strategy, emphasizing affordable quality and social media marketing. The mission statement, competitive analysis, marketing and sales plans, capital requirements, and promotional strategies are discussed, culminating in three key goals for business success. The presentation concludes with a list of references, including books and journals on business planning and entrepreneurship. Desklib provides access to this and other solved assignments.

Introduction to
Business

Introduction
The business environment is dynamic and keeps on changing. It is important to conduct
proper research and grab best opportunity that would help to run the business in proper manner.
This presentation is based on a business plan to convince the investors. The product and services
offered by the business and the use of theories is done to start the business properly. The analysis of
market is also part of the this presentation and discussion related to USP of the business is also
done. In the end, marketing and sales plan is formulated so that the business is able to achieve
success.
Business Overview:
Type of business and name? The business will be a clothing brand. Name of
the store will be “Quality Threads”
There are different types of business
organisation that work. Quality threads will be
a partnership business. It is analysed that
partnership is better than sole proprietorship.
The various benefits of of partnership over
other forms of business are as follows:
Better decision making can be done with the
involvement of more partners. It is seen that
risk is also shared among the different business
partners and there is pool of resources that
assist the partners to work in an effective
manner.
Products and services of the business? Quality Threads will serve trendy and quality
clothes specially for women. They will provide
casual, formal and party wear clothes for
women in every season.
Which theory or model would you like to briefly
add in to your business?
The use of Porter's five forces helps the
business organisation to know abut the
profitability in the industry. The five forces
under this model helps them to measure
measure competition attractiveness, intensity,
and profitability of an industry or market. The

five forces in relation to new business are
discussed below:
Threat of new entry: There is high competition
in fashion industry but at the same time there
is huge profitability. The business organisations
find the business tempting and like to start the
business over there. There is no barrier to
entry. There is need of capital and use right
strategies to start the business over there. So,
Quality threads will start the business in the
industry.
Bargaining power of suppliers: The bargaining
power of suppliers is high in fashion industry. It
is analysed that there is demand of quality raw
materials and the suppliers that provide quality
products are in demand.
Bargaining power of buyers: There is high
demand of quality products in the market. The
business that provides quality products are
able to retain the customers. The bargaining
power of buyers is moderate in this case.
Threat of substitute: There is high threat of
substitutes because there are already existing
players in the market that are established in
clothing industry. The customers have various
options to which they can switch in case of
requirements.
Competitive rivalry: There are so many
competitors that are present in fashion
industry. This enhances the threat of
competitors and the new business organisation
has to work on the strategies that would help
them to establish effective image in market.

Organisational structure The new business organisation will use Flat
organisational structure at this time because
there are few layers of management in flat
structure. The new business involves less
people. With the use of flat structure the
management will able to keep control over the
subordinates in effective manner. At the same
time they will be able to take decision is less
time duration and in effective manner.
Main functional areas There are some of the functions that each
business organisation has. The Quality Threads
will also work according to these functional
areas and they are discussed below:
 Human Resource: This department will
be responsible to recruit the
employees, provide them training and
solve the problems that may arise.
 Production department: This is one of
the important departments that will
work to carry on the production
process within the organisation. They
use quality raw materials so that they
are able to provide best quality
products to the customers.
 Marketing and Sales department: The
department will work to promote the
goods and services formulated by the
business organisation in order to
enhance the sales of the company.
 Finance department: The finance
department manages the flow of
money in the business and forms
budget to carry on the work in an
effective manner and achieve success.

Market Analysis:
Who will buy your product and services?
(Target Audience)
The use if STP model will help Quality threads
to select the target customers and serve them
effectively.
 Segmentation: There are various basis
of segmentation such as demographic,
psycho graphic, behavioural and
geographic segmentation.
 Targeting: Women of all age group will
be target customer for Quality threads.
The use of demographic segmentation
will be done so that the women are
provided trendy clothes.
 Positioning: The business organisation
will position themselves as affordable
brand that provides quality products.
They are willing to serve the needs and
wants of the customers in effective
manner so that they are able to achieve
success. The use of social media
marketing will help the business
organisation to position the product
effectively.
How will they benefit from your product and
services?
Quality threads will provide best quality
products at affordable price so that they are
able to provide the customer best.
USP: To provide fashionable and trendy clothes
and attract the customers with the help of
social media marketing.
What is your mission statement?
Who are your competitors?
Why your business will be better than your
competitors?

Marketing and Sales Plan:
How will your customers learn about your
business? (Online, banners, advertising and etc)
How you’ll encourage customers to tell others
about your business?
How much capital do you need and briefly why?
What are your plans for promotions and offers?
(Short-term and long-term)
How will you operate your products and
services to your customers?
Finally, what are your 3 goals of successful
business for your customers?

References
Books and Journals
DeNoble, A. F. and Zoller, T. D., 2017. Is the business plan really dead and should it be?: a case for
the lean start-up approach. In The Great Debates in Entrepreneurship. Emerald Publishing
Limited.
Hopp, C and et.al., 2018. Revisiting the influence of institutional forces on the written business plan:
a replication study. Management Review Quarterly, 68(4), pp.361-398.
Katz, J. A., 2018. The business plan: reports of its death have been greatly exaggerated. In Annals of
Entrepreneurship Education and Pedagogy–2018. Edward Elgar Publishing.
Masciocchi, B., 2020. How to make a business plan. In Studies in Surface Science and Catalysis (Vol.
179, pp. 465-484). Elsevier.
Moro Visconti, R., 2019. How to prepare a business plan with excel. Available at SSRN 2039748.