Development of Metrics for Mobile App User Experience Satisfaction

This report addresses the development of metrics for quantifying user experience satisfaction in mobile applications. It begins by highlighting the importance of usability and its role in ensuring app accuracy, speed, and user safety. The research explores the use of keywords such as "user experience" and reviews relevant journal articles. The study employs a positivism research philosophy and a deductive approach to test theories and create usability metrics. The research design is descriptive, incorporating both primary (surveys) and secondary data collection methods (including the GQM approach). The report examines efficiency, satisfaction, and effectiveness as key quality characteristics. It also includes a Gantt chart and references to support the findings. This report is a valuable resource for understanding how to measure and improve the user experience of mobile applications.

The development of metrics for proper quantification
of user experience satisfaction of mobile applications

Introduction
• The main focus of the paper is on the development of metrics for
proper quantification of user experience satisfaction of mobile
applications.
• It is found that usability is one of the metrics and its measurement
can be considered as one of the most important tasks
• This is helpful in ensuring that the application that is used is quite
accurate and have sufficient speed.
• Moreover, it also helps in ensuring that safety of the various users
who uses the mobile app from injury as well as other type of strain.
• The enhancing number of mobile phone related users have mainly
deployed mobile app for gaining proper competitive advantage

Research Questions
The research question is listed below:
1) What metrics is developed for the quantification
of user experience satisfaction of mobile
applications?

Literature review
• It is found that in order to conduct the research on the
development of metrics for proper quantification of user
experience satisfaction of mobile applications, it is found that
the keyword “user experience” was mainly was used
• Out of the total number of journals that are selected, it is
found that concise keyword from the topic was mainly used
for collecting around 50 journal articles from where
information about the research topic can be effectively
reviewed.
• It is found that the journal review that was conducted was
mainly based on the conception of usability.

Literature review Contd.
• It is analyzed that different quality characteristics for each of the measures are
generally determined for ensuring that there is no duplication.
• In addition to this, a number of measures have been reviewed that further helps in
simplifying the guidelines for ensuring that the model that is utilized is not much
complex.
• It is analyzed from the literatures that most of the studies generally employs
efficiency, satisfaction, effectiveness as well as quality-based characteristics for
making such characteristics as a base.

Research philosophy
• A research philosophy is one of the beliefs about a specific
way in which the entire data about a particular phenomenon
can be properly gathered, analyzed as well as used.
• It is found that in this research positivism research
philosophy will be used for determining the metric
• The positivism research philosophy is mainly used as
positivism research generally aims to properly gain
effective insights from different social dimensions
Research
philosophy
Positivism Epistemology Interpretivism

Research approach
• It is therefore based on the nature of the research problem
that is mainly addressed.
• It is analyzed that in order to conduct research on the
determination of metrics for successfully quantifying
customer satisfaction, it is found that deductive approach
is mainly used.
• It is analyzed that deductive approach is mainly used
• It is found that deductive approach will be utilized with
the help of this particular approach for testing the
particular theory in order to create the usability metrics
for checking the usability of the mobile app

Research design
• It is one of the frameworks that is mainly selected by the
researcher for properly explaining the research properly.
• It is found that descriptive research design is mainly
selected for reflecting the importance of the model as
well as for showcasing the models that are helpful in
influencing the research.

Data collection process
• It is found that both primary as well as secondary data collection
procedure is mainly used in order to gather information about the
research.
• Primary data collection method is used for conducting surveys
with the sample size of 35 that further helps in suggesting the
percentage of customers that are happy by getting the experience
of the mobile app,.
• . On the other hand, secondary data collection is used for
collecting data about the different models including GQM
approach for finding the usability criteria’s that are helpful in
determining the satisfaction of the customers quite effectively.

Gantt chart

References
• Georgsson, M. and Staggers, N. Quantifying usability: an evaluation of a diabetes
mHealth system on effectiveness, efficiency, and satisfaction metrics with associated
user characteristics. Journal of the American Medical Informatics Association, 23(1),
pp.5-11, 2016.
• Lachner, F., Naegelein, P., Kowalski, R., Spann, M. and Butz, A. Quantified ux:
Towards a common organizational understanding of user experience. In Proceedings of
the 9th Nordic conference on human-computer interaction (pp. 1-10), 2016.
• Riegler, A. and Holzmann, C. Measuring visual user interface complexity of mobile
applications with metrics. Interacting with Computers, 30(3), pp.207-223, 2018.
• Olubusola, A.O. User satisfaction in mobile applications. Research Paper at School of
Computer Science, University of Birmingham. Retrieved from, 2015.