Quantitative Business Analysis Report: Sales Management Strategies

This report presents a comprehensive analysis of business operations within a sales management context, focusing on the application of quantitative methods and data analytics. The author, a business sales manager, describes their role and the strategies used to enhance sales performance. The report details the types of business analytics employed, including descriptive, predictive, and prescriptive analytics, and their applications in evaluating sales volumes, predicting customer behavior, and facilitating online purchases. The analysis utilizes big data, characterized by its volume, velocity, variety, and value, and employs the CRISP-DM methodology. The report highlights the positive outcomes of the analysis, such as increased operational efficiency and improved decision-making, and outlines strategies like customer satisfaction and competitive environment creation. References to relevant literature are also included, providing a robust foundation for the analysis.

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Quantitative business analysis
By (Name)
Name of the Course
Title of the Instructor
Institutional Affiliation

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Introduction to the job and the sector
My job majorly entails being a business sales manager who is in charge of different types of
sales taking place within the organization. Moreover, it entails coming up with adequate and
reliable strategies that aims towards scaling up the nature of the whole sales department thus
making sure that there is an increased rate in terms of the sales of various products that are
attached my organization (Birk et al. 2016). Additionally, being a sales manager requires an
adequate and reliable implementation of quite a number of leadership strategies that will be able
to offer one of the most fundamental guidelines regarding some of the steps that should be taken
in order to attain a specific objective. Finally, my job falls within the sector of sales department
which is fully in charge of selling quite a number of products and services (Lyon and Maxwell
2011).
Types of business analytics used
There are quite a number of business analytics that are known to be implemented within
the organization in order to fully attain a specific set of objectives within the recommended time
frame. In as much as the descriptive analytics used within the organization are concerned, it is
being used within the boundaries of the sales department to clearly evaluate the total amount of
average weekly sales volume that are being handled by the organization across different
consumer segments (Krasniqi 2014). Moreover, when it comes to issues dealing with predictive
analytics, the organization has been able to appropriately utilize this parameter to predict
different types of products that a specific group of customers are capable of purchasing within a
given time period thereby making sure that quite a number of operations being encountered
within the sales department are appropriately handled (Iglesias 2016). Finally, the organization
has also been able to show much focus on different aspects of prescriptive analysis in most of its

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operations taking place within the sales department. This has been implemented through the use
of different forms of mobile applications that are majorly used to connect different customers
with various customer service personnel within the sales department thus providing an easy time
to make an online purchase of different types of products irrespective of the distance of
separation between the customers. Through this experience, a lot of time has been saved thus
making sure that various solutions are accurately solved within an appropriate time.
The business understanding for the analysis
As far as what is entailed within the analysis is concerned, the entire business tends to
have different perspectives in relation to the entire analysis as a result of how different business
operations are being handled. The organization critically believe that the analysis is an important
condition that enables the entire business to the able to expand its technical knowhow in terms of
being creative when it comes to implementing quite a number of new ideas (Ismail and Ali
2016). Moreover, the business also understands that through the analysis, it is much easier to
carry out an evaluation of different types of proposals that are majorly meant for a wide range of
data mining projects thus making sure that a positive progress is made efficiently however little
it might appear to be (Judge and Douglas 2016). At the same time, when it comes to the business
understanding of the whole analysis, it brings on board certain conditions of interactions between
different issues and parameters therefore making it much easier to realize any type of loopholes
that are likely to take place at an early stage thus coming up with a set of recommendations on
how they can be handled in order to produce one of the best results so far (Jelenković and
Barjaktarović 2016).

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Data used for the analysis
Different types of data are known to be used by the organization specifically for the
analysis process. One of the major data that is used for the analysis process is the big data. This
is a form of data that is appropriately utilized across different firms that are known to be
handling various tons of transactional data for quite sometimes. It therefore enables the
organization to carry out various operations in the sales department within the shortest time
possible thus making it to stay agile for a long period. This type of data used by the organization
is known to be constituting of 4v’s with the first one being the volume that is capable of perfectly
describing the exact size of data that has been used within a specific time. Secondly, there is the
velocity that is known to be capable of describing its speed of change. At the same time, we have
the variety that clears indicates different forms of data sources being utilized within the
organization. Finally, there is the value that describes the asset fully attached to the organization
in relation to the big data.
The methods used for the type of BA
The organization is known to have the potential of appropriately utilizing a wide variety
of methods for the type of BA. As a result of this, one of the major methods mainly includes the
CRISP-DM for the life cycle of a project. It has majorly been focused towards carrying quite a
number of operations within the E-Commerce sector and several other sectors within the
organization that fully depends on the use of internet.
Results of the analysis
An increased rate of quite a number of operations taking place within the organization.
On the other hand, there is the achievement of adequate and more reasonable results that can be

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easily understood by everyone. Positive outcomes are likely to be attained when the methods are
implemented through the use of reasonable techniques.
Strategies applied
There are quite a number of strategies that the organization has been able to bring into
consideration to make sure that various issues are sorted out perfectly (Kabir 2018). One of the
major strategies is trying to put much focus on issues associated with customer satisfaction in
order to continue attracting their attention in large numbers irrespective of the areas where they
are coming from. At the same time, another strategy is the creation of a competitive environment
through the supply of quality products and services that are capable of meeting the needs of
various customers.

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References
Birk, T.J., McGrady, A., MacArthur, R.D. and Khuder, S., 2016. The effects of massage
therapy alone and in combination with other complementary therapies on immune system
measures and quality of life in human immunodeficiency virus. The Journal of Alternative
and Complementary Medicine, 6(5), pp.405-414.
Iglesias, M. (2016). The language tourism market system: conceptualising language tourism.
International Journal of Scientific Management and Tourism, 2(1), pp.25-40.
Ismail, R. and Ali, M. (2016). Workplace Incivility a Hurdle in TQM Practices
Implementation in Higher Education Institutes of Balochistan. Journal of Education and
Practice, 7(16), pp.60-72.
Jelenković, Z. and Barjaktarović, L. (2016). The risk management functions in the conditions
of globalization: Case study of the Republic of Serbia. Management: Journal of Sustainable
Business and Management Solutions in Emerging Economies, 21(79), pp.37-45.
Judge, W. and Douglas, T. (2016). Performance implications of incorporating natural
environmental issues into the strategic planning process: an empirical assessment. Journal of
management Studies, 35(2), pp.241-262.
Kabir, S. (2018). Exploratory Factor Analysis Key Factors Influencing Functioning of Micro
Finance Institutions in Bilaspur. The Management Accountant Journal, 53(3), pp.54-61.
Krasniqi, D. (2014). Managment of the Small and Medium Enterprises. Academic Journal of
Interdisciplinary Studies, 3(3), p.439.

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Lyon, T. and Maxwell, J. (2011). Greenwash: Corporate environmental disclosure under
threat