This presentation provides a comprehensive overview of data insights within the context of marketing research and data analysis. It begins by defining data insights and highlighting their importance for informed business decision-making. The presentation then delves into the role of quantitative research, emphasizing questionnaire design and its applications. It also explores the role of qualitative research, focusing on discussion guide design and usage. Key data analysis techniques, including correlation, regression, and time series analysis, are explained with relevant examples. The presentation further discusses the issues surrounding the analysis techniques in reference to big data and its usage in modern business decision making. Finally, the presentation explores various ways of collecting data and utilizing it for more informed business decisions, concluding with a summary of the key takeaways.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
