Quantitative Research Methods of International Business Admin Report

This report focuses on quantitative research methods within the context of international business administration. It begins by defining quantitative research and its advantages over qualitative methods, emphasizing its use of numerical data and statistical analysis to establish relationships between variables. The report then details various research methods, highlighting the importance of surveys, particularly in understanding consumer behavior and market dynamics. It discusses different survey types (face-to-face, telephone, etc.) and the design considerations for creating effective questionnaires, including open-ended and close-ended question formats. The report underscores the significance of data analysis techniques, such as mean, median, and mode, to interpret patterns and draw conclusions. Overall, the report advocates for the use of quantitative methods as an effective approach for presenting and analyzing data in international business research, emphasizing the importance of minimizing bias and using appropriate methodologies to ensure reliable and valid results.

Running Head: Research Methodology and Quantitative Methods
0
Quantitative Methods
Student name
[Pick the date]

Quantitative Research Methods of International Business Administration
1
Contents
Introduction:...............................................................................................................................3
Research Methods for International Business Administration:.................................................3
Conclusion:................................................................................................................................3

Quantitative Research Methods of International Business Administration
2
Introduction:
Quantitative means numbers or data which can be measured easily. Its method is getting
information through conducting surveys, questionnaires, and polls. Quantitative Research is
the collection of quantitative data in order to communicate with the target audience. It
focuses on creating a relationship between the dependent and independent variable. It solves
the problem in a better way as compared to given by qualitative method. In the following
parts, research methods and methodology are explained for international business
administration.
Research Methods for International Business Administration:
International Business uses dynamic techniques such as cyclical grounded approach to create
cause and effective relationship at the global level. It’s based on various subjects like
economics, marketing, finance, and accounting. It uses cross-cultural perspectives to make
decision effectively. The research is focused on decision techniques. Different types of
methodologies used. Research methodology is process for collecting information or data for
taking decision related to business (Brown & Rich, 2014). In this, methodology means
publication, interview and survey techniques for presenting past and present information. It
uses various methods in order to get best result, but all methods are not successful to find out
right ideas for both methods whether quantitative and qualitative. So, importance of both
methods increased to conduct findings in research procedure. Techniques used for the
business is connected to global strategy of business to have a dynamic thinking approach, in
order to identify drawbacks with the help of forecasting principle. Impact of it’s for
understanding the different segments of business like inter-national, multinational,
transactional and global. It is applied in different way for each segment to get desired results
for business operations.
Quantitative techniques research focus on implementation, integration and interpretation for
collecting data. Its method is related to statistical, mathematical and numerical data
information. It is based on descriptive or experimental study as it uses large population for
the research. Its advantage is that it stops predictions for statistical data and its results are

Quantitative Research Methods of International Business Administration
3
reliable and valid. Data collected from this, presented in attractive way in table, charts and in
figures also (Piekarri & Welch, 2011).
Survey method is used for conducting research on International Business Administration. It
is used to gather information from the target group of people selected for the purpose. Its is
basically to know the behaviour of people regarding the international business, as it helps in
expansion procedure of business as by doing survey; it helps to know the competitors of
business by which strategy can be made to overcome competition successfully in order to
lead in market place. Also by this, non-consumers are attracted towards its product as they
come to know about the benefits and become familiar to organisation. Survey is less costly in
comparison to its coverage of large population for getting information. It is by this source,
conclusion can be drawn more accurately. It is flexible form in which changes can be made
easily and uses many ways to collect the data to reach audience. Types of survey: Face to
face survey, Telephone survey, Paper survey, and Computer survey. It is subjective data as it
is used for getting answers by putting questions to intended public and reflects demographic
data and personal characteristics of public. With the help of this, its findings are applied to
non-participant public also. It is versatile in nature as it used for serving another purposes
also. In order to design the survey, plan must be developed to know what is to be done in
advance and then expert is hired for achieving this goal and then sample is developed by
conducting pre-testing survey. There are two types of questions which generally asked in
survey:
I. Open-ended: In this question, answer to be responded in their own words. In this more
brain is used to answer the question.
II. Close-ended: In this choice of answer is available to select just like MCQs in which
four options are given. In this, response is made easily.
Execution of survey is done in order to get result by selecting the potential audience, research
method selected and then feedback for the high quality research outcome. In this research,
survey used is face to face in order to connect to people by creating relationship as people
having knowledge. Possible efforts should be made to minimise bias in this process to draw
conclusion. It is the best method to obtain result as concerned with behaviour and attitude of
large population. Data analysis is done for finding, describing and explaining patterns. It uses
different techniques such as mean, median, and mode.

Quantitative Research Methods of International Business Administration
4
Conclusion:
To sum up, it can be said that quantitative data is the most effective way to present data in the
research related to International Business Administration as it present data in the form of
numbers or statistical information. It can be understand in an easy way as compared to
qualitative data. Survey research procedure is explained in order to create survey in a best
way. Face to face research method is used to create a strong bond of relationship. It has been
used by keeping its drawbacks in mind, to avoid limitations of research.

Quantitative Research Methods of International Business Administration
5
References
Brown, A. & Rich, M., 2014. Proceedings of the 13th European Conference on Research Methedology
for Business and Management. s.l.:acpi.
Piekarri, R. & Welch, C., 2011. Rethinking the Case Study in International Business and Management
Research. s.l.:Edwar Elgar.