Quantitative Research Methods in Tourism and Hospitality Industry

This assignment delves into the application of quantitative research methods within the tourism and hospitality industry, with a specific focus on halal tourism. It explores various research designs, including survey methods, ethnography, narrative methods, phenomenological approaches, grounded theory, and case studies. The assignment highlights the importance of data collection techniques and statistical analysis. Furthermore, it discusses the holistic approach to research design, emphasizing the significance of identifying priorities, data types, and collection methods. The paper also touches upon the importance of government websites and marketing strategies for halal services, as well as the adaptation of services to meet the needs of Muslim travelers. The assignment references several peer-reviewed articles, providing a comprehensive overview of the research methods and their application in the field. It also analyzes the impact of halal-friendly attributes on guest purchase behaviors and the risk assessment of halal products and services. The assignment concludes by highlighting the importance of research design and its role in the overall structure of a research project, emphasizing the need for a smooth and well-defined process.

Running head: QUANTITATIVE RESEARCH METHODS
Quantitative Research Methods
Name of the Student
Name of the University
Author’s Note

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Table of Contents
Answer to question 1.......................................................................................................................2
Answer to question 2.......................................................................................................................3
Bibliography....................................................................................................................................6

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Answer to question 1
Tourism and hospitality field is considered as one of the important industry in the current
economic world and also focuses on the methods that are used of the quantitative research. Halal
services in the tourism and hospitality field are also reshaping the global tourism industry by
springing up the platforms for all tourists (Ainin, 2020). The other researchers mainly used the
sequential explanatory mixed method of research design that is highlighted and implemented
during the study. The data that have been collected for the study have been using the quantitative
method that have been considered using the survey method for a particular period of time (Al-
Ansi, 2019). The survey that have been conducted for the quantitative research methods mainly
highlights the number of respondents who have been gathered together for analysing the
responses of the respondents. The research design includes the ethnography which mainly
focuses on the cultures and the context and it is widely used in the industry that deals with huge
number of people. The process of collection of data is associated with the observations and
interviews of the respondents who are involved with the research. The other type of research
design is also known as narrative method which mainly focuses on the individual experience
sequence and belongs to the sample size of single or double. This particular methods of data
collection involves the documents and stories from the individual.
The other peer reviewed sources also highlights the methods that they been used for the
research on the halal services for the tourism and hospitality industry. The findings of the
research that are qualified by the limitations mainly sheds light on the qualitative methods which
have been included within the research sources. The study that have been considered mainly lies
on the qualitative methods on the overall framework of halal services that are provided with the
evaluation framework (Alrwajfah, 2020). The future study within the current situation mainly
analyses the current market capacity that would help in their modification of the changes along
with the research methods. The adaptations of the need of Muslim travellers have been increased
as it is considered as one of the important factor for the hospitality industry. In addition to this,
phenomenological method of research design points out the people who have certainly
experienced a phenomenon and the range of the sample is mainly from 5 to 25. This method
follows the interview method of data collection which would ask some of the questions to the
respondents and their answers would be recorded. The other method includes the grounded

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theory which mainly focuses on a development of a theory from grounded in the field data. The
range of the sample are from 20 to 60 and is mainly conducted by interview and axial coding.
Case study is another method of research design which includes organisation, entity, individual
and any event. These data are also collected from documents, interviews, reports along with the
observations and these above mentioned methods are qualitative methods of research design.
The focus on the tourism websites are compared with the information that are available
within the research and that is required to be identified for palling of marketing strategies for
halal services. The strategies that are available on the government websites also highlights the
overall criteria for marketing of dimensions of halal (Han, 2019). It is also important for the
tourism and hospitality industry that the minimum requirement is to provide the halal foods to
the consumers. The halal tourist accommodation includes the peer to peer platforms that
highlights the emerging of the rentals for the tourists. The application in the smartphones have
also developed which points out the marketing strategies of the halal services (Islam, 2020). The
quantitative research methods have also been included with points out the descriptive methods
that describes the statistical analysis of the collected data. The correlation is another research
design that mainly correlates the data that are associated with the study. The other types are
casual-comparative which mainly compares between the data that have been collected for the
study. This help in differentiating between the opinions or the collected data from the secondary
sources. The quasi-experimental is another method of research design which mainly manipulates
the independent variable by neglecting the order of conditions of participants. These above
mentioned methods of research design are categorised as quantitative methods. Therefore, these
are the research designs that are conducted by the other researchers in halal services within the
hospitality and tourism industry.
Answer to question 2
The holistic approach to the design of the research things about the highest pictures that
delivers the addressing the whole considering of the factors. The physical, mental as well as
emotional health also gets affected with the analysing of the data which combines together for
the purpose of the research. The design of the research mainly facilitates the presentation of the
facts and the finds which are required to be associated with interference of collected data
(Jeaheng, 2019). The peer reviewed articles that have been considered for the study mainly

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points out the purpose of doing the research and enhancing the aims and objectives within the
available data. The holistic approach of making a research is to follow certain steps which are
required to be highlighted from the peer reviewed journals. The priorities and the practicalities
are required to be identified which points out the types of data that are required to be highlighted
(Kamaruddin, 2012). The type of data that are required to be used in the research is to be pointed
and collects them in a proper way as it might affect the work of the previous researchers. The
method of collection of data is also to be highlighted as the design is based on the type of data
and their availability for the research.
The peer viewed articles has shed light on the process of design of the research which
includes quantitative methods for the survey procedures. The respondents of the research also
includes the effective methodology that also points out the perception towards the economic
impact on the measures of scale. Working with the tourism industry highlights the local
organisation that points out the economic impact along with their difference between the urban
areas as well as rural areas. The process of interpretation of the results from the analysis of the
data also moves forward for the research to apply the holistic approach (Majid, 2015). The
convenience sampling also points out the limited financial resources along with the time
resources which are require to be associated with the procedures of research. The general
viewpoint of respondents within the development of tourism points out the cases that have been
derived from the responses of the respondents. The performance is required to be analysed with
the procedures of research design that provides prominent information for verification of the
knowledge that are associated with the research. The collection of data is also another important
aspect of the research that are associated with the design of the research along with pointing out
the process of decision making. The process of analysing the data is also another important
aspect that also includes the application of different techniques for analysing the data in a better
way (Olya, 2018). Moreover, the proposal for the research is required to be written which mainly
structures the overall outline of the research and makes it more suitable along with applying the
holistic approach.
The design of the research is required to be associated with the overall structures that
have been used for experimenting a study. The system of the research points out the different
advantages which are required to be associated with the overall structures of the research. The

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requirement of the research design is also associated with the smooth sailing with different
options along with the extraction of information from the resources which might be primary or
secondary. It is almost similar to the ways in which a blueprint is required to build a house and
for the same reason, a research design is required to complete the total research (Yousaf, 2018).
The advancement of data collection along with the analysis in the research project also points out
the viewpoint of the objectives that is required to be available during the research. The design of
the research varies at time which includes the importance of the problems that deserves the
materials of the research. Therefore, these are the process by which the design is to be processed
for ensuring with more holistic approach.

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Bibliography
Ainin, S. F. (2020). Sentiment analyses of multilingual tweets on halal tourism. Tourism
Management Perspectives, 34, 100658. doi:10.1016/j.tmp.2020.100658.
Al-Ansi, A. O. (2019). Effect of general risk on trust, satisfaction, and recommendation intention
for halal food. International Journal of Hospitality Management, 83, 210-219.
doi:10.1016/j.ijhm.2018.10.017.
Alrwajfah, M. M.-G.-M. (2020). Females' perspectives on tourism's impact and their
employment in the sector: The case of Petra, Jordan. Tourism Management, 78, 104069.
doi:10.1016/j.tourman.2019.104069.
Han, H. A.-A. (2019). Exploring halal-friendly destination attributes in South Korea: Perceptions
and behaviors of Muslim travelers toward a non-Muslim destination. Tourism
Management, 71, 151-164. doi:10.1016/j.tourman.2018.10.010.
Islam, M. S. (2020). Non-verbal communication in hospitality: At the intersection of religion and
gender. International Journal of Hospitality Management, 84, 102326.
doi:10.1016/j.ijhm.2019.102326.
Jeaheng, Y. A.-A. (2019). Halal-friendly hotels: Impact of halal-friendly attributes on guest
purchase behaviors in the Thailand hotel industry. Journal of Travel & Tourism
Marketing, 36(6), 729-746. doi:10.1080/10548408.2019.1631940.
Kamaruddin, R. I. (2012). Willingness to pay for halal logistics: the lifestyle choice. Procedia-
Social and Behavioral Sciences, 50, 722-729. doi:10.1016/j.sbspro.2012.08.075.

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Majid, N. H. (2015). Shariah compliance hospitality building design: A Malay Muslim oriented
architecture. Procedia-Social and Behavioral Sciences, 201, 136-145.
doi:10.1016/j.sbspro.2015.08.159.
Olya, H. G.-a. (2018). Risk assessment of halal products and services: Implication for tourism
industry. Tourism Management, 65, 279-291. doi:10.1016/j.tourman.2017.10.015.
Yousaf, S. &. (2018). Halal culinary and tourism marketing strategies on government websites:
A preliminary analysis. Tourism Management, 68, 423-443.
doi:10.1016/j.tourman.2018.04.006.