Quantitative Methods: Restaurant Survey Report on Customer Preferences

This report presents the findings of a restaurant survey conducted in Egham, focusing on customer preferences and satisfaction. The study analyzes data collected through a questionnaire-based survey of 200 respondents, comparing three restaurants: The Hub, Crosslands, and Founder's. The research explores factors such as dining frequency, competitor awareness, and perceptions of various aspects like food quality, service, and pricing. The report includes statistical analyses, such as pie charts, bar graphs, ANOVA tests, and T-tests, to determine significant differences in customer ratings and perceptions across the restaurants and between male and female respondents. The results indicate differences in customer preferences and satisfaction levels, providing valuable insights for restaurant owners and managers. The study also examines correlations between different variables and highlights the importance of factors such as food quality, employee competence, and atmosphere in influencing customer satisfaction and loyalty.