Analysis of Quantitative Research Methods in Tourism and Hospitality

This paper explores the application of quantitative research methods within the tourism and hospitality industry, focusing on the context of halal services. It examines various research designs, including survey methods, ethnography, narrative methods, and case studies, highlighting their use in collecting and analyzing data related to consumer behavior, market trends, and the impact of halal-friendly services. The analysis includes discussions on holistic research approaches, the importance of data collection and analysis, and the design of research projects. The paper also references several peer-reviewed articles to support the discussion, emphasizing the importance of understanding the impact of tourism and hospitality on local organizations, and the need for strategic marketing approaches for halal services. The paper concludes by underlining the significance of research design for ensuring the quality and effectiveness of research in the tourism sector.

EX1: QUANTITATIVE RESEARCH METHODS
Answer to question 1
Tourism and hospitality field is considered as one of the important industry in the current
economic world and also focuses on the methods that are used of the quantitative research. Halal
services in the tourism and hospitality field are also reshaping the global tourism industry by
springing up the platforms for all tourists CITATION Ain20 \l 1033 ( Ainin, Feizollah, Anuar &
Abdullah, 2020). The other researchers mainly used the sequential explanatory mixed method of
research design that is highlighted and implemented during the study. The data that have been
collected for the study have been using the quantitative method that have been considered using
the survey method for a particular period of time CITATION AlA19 \l 1033 Al-Ansi, Olya &
Han, 2019). The survey that have been conducted for the quantitative research methods mainly
highlights the number of respondents who have been gathered together for analysing the
responses of the respondents. The research design includes the ethnography which mainly
focuses on the cultures and the context and it is widely used in the industry that deals with huge
number of people. The process of collection of data is associated with the observations and
interviews of the respondents who are involved with the research. The other type of research
design is also known as narrative method which mainly focuses on the individual experience
sequence and belongs to the sample size of single or double. This particular methods of data
collection involves the documents and stories from the individual.
The other peer reviewed sources also highlights the methods that they been used for the
research on the halal services for the tourism and hospitality industry. The findings of the
research that are qualified by the limitations mainly sheds light on the qualitative methods which
have been included within the research sources. The study that have been considered mainly lies
on the qualitative methods on the overall framework of halal services that are provided with the
evaluation framework CITATION Alr20 \l 1033 ( Alrwajfah, Almeida-García, & Cortés-
Macías, 2020). The future study within the current situation mainly analyses the current market
capacity that would help in their modification of the changes along with the research methods.
The adaptations of the need of Muslim travellers have been increased as it is considered as one
of the important factor for the hospitality industry. In addition to this, phenomenological method
of research design points out the people who have certainly experienced a phenomenon and the
range of the sample is mainly from 5 to 25. This method follows the interview method of data

1QUANTITATIVE RESEARCH METHODS
collection which would ask some of the questions to the respondents and their answers would be
recorded. The other method includes the grounded theory which mainly focuses on a
development of a theory from grounded in the field data. The range of the sample are from 20 to
60 and is mainly conducted by interview and axial coding. Case study is another method of
research design which includes organisation, entity, individual and any event. These data are also
collected from documents, interviews, reports along with the observations and these above
mentioned methods are qualitative methods of research design.
The focus on the tourism websites are compared with the information that are available
within the research and that is required to be identified for palling of marketing strategies for
halal services. The strategies that are available on the government websites also highlights the
overall criteria for marketing of dimensions of halal CITATION Han19 \l 1033 ( Han, Al-Ansi,
Olya & Kim, 2019). It is also important for the tourism and hospitality industry that the
minimum requirement is to provide the halal foods to the consumers. The halal tourist
accommodation includes the peer to peer platforms that highlights the emerging of the rentals for
the tourists. The application in the smartphones have also developed which points out the
marketing strategies of the halal services CITATION Isl20 \l 1033 (Islam & Kirillova, 2020).
The quantitative research methods have also been included with points out the descriptive
methods that describes the statistical analysis of the collected data. The correlation is another
research design that mainly correlates the data that are associated with the study. The other types
are casual-comparative which mainly compares between the data that have been collected for the
study. This help in differentiating between the opinions or the collected data from the secondary
sources. The quasi-experimental is another method of research design which mainly manipulates
the independent variable by neglecting the order of conditions of participants. These above
mentioned methods of research design are categorised as quantitative methods. Therefore, these
are the research designs that are conducted by the other researchers in halal services within the
hospitality and tourism industry.
Answer to question 2
The holistic approach to the design of the research things about the highest pictures that
delivers the addressing the whole considering of the factors. The physical, mental as well as
emotional health also gets affected with the analysing of the data which combines together for

2QUANTITATIVE RESEARCH METHODS
the purpose of the research. The design of the research mainly facilitates the presentation of the
facts and the finds which are required to be associated with interference of collected data
CITATION Jea19 \l 1033 (Jeaheng, Al-Ansi & Han,2019). The peer reviewed articles that have
been considered for the study mainly points out the purpose of doing the research and enhancing
the aims and objectives within the available data. The holistic approach of making a research is
to follow certain steps which are required to be highlighted from the peer reviewed journals. The
priorities and the practicalities are required to be identified which points out the types of data that
are required to be highlighted CITATION Kam12 \l 1033 ( Kamaruddin,Iberahim & Shabudin,
2012). The type of data that are required to be used in the research is to be pointed and collects
them in a proper way as it might affect the work of the previous researchers. The method of
collection of data is also to be highlighted as the design is based on the type of data and their
availability for the research.
The peer viewed articles has shed light on the process of design of the research which
includes quantitative methods for the survey procedures. The respondents of the research also
includes the effective methodology that also points out the perception towards the economic
impact on the measures of scale. Working with the tourism industry highlights the local
organisation that points out the economic impact along with their difference between the urban
areas as well as rural areas. The process of interpretation of the results from the analysis of the
data also moves forward for the research to apply the holistic approach CITATION Maj15 \l
1033 ( Majid, Denan, Abdullah & Noor,2015). The convenience sampling also points out the
limited financial resources along with the time resources which are require to be associated with
the procedures of research. The general viewpoint of respondents within the development of
tourism points out the cases that have been derived from the responses of the respondents. The
performance is required to be analysed with the procedures of research design that provides
prominent information for verification of the knowledge that are associated with the research.
The collection of data is also another important aspect of the research that are associated with the
design of the research along with pointing out the process of decision making. The process of
analysing the data is also another important aspect that also includes the application of different
techniques for analysing the data in a better way CITATION Oly18 \l 1033 Olya & Al-ansi,
2018). Moreover, the proposal for the research is required to be written which mainly structures

3QUANTITATIVE RESEARCH METHODS
the overall outline of the research and makes it more suitable along with applying the holistic
approach.
The design of the research is required to be associated with the overall structures that
have been used for experimenting a study. The system of the research points out the different
advantages which are required to be associated with the overall structures of the research. The
requirement of the research design is also associated with the smooth sailing with different
options along with the extraction of information from the resources which might be primary or
secondary. It is almost similar to the ways in which a blueprint is required to build a house and
for the same reason, a research design is required to complete the total research CITATION
You18 \l 1033 ( Yousaf & Xiucheng, 2018). The advancement of data collection along with the
analysis in the research project also points out the viewpoint of the objectives that is required to
be available during the research. The design of the research varies at time which includes the
importance of the problems that deserves the materials of the research. Therefore, these are the
process by which the design is to be processed for ensuring with more holistic approach.

4QUANTITATIVE RESEARCH METHODS
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